IAB Europe is recruiting a full-time Digital Advertising Privacy Officer to join its growing Brussels-based privacy team. The role will be mainly focused on the Transparency & Consent Framework (TCF), a widely-deployed European standard developed to help ad-supported websites comply with their obligations under the GDPR, but there will be scope to explore other privacy and data protection-related topics and support the development of new standards.
Candidates should have an interest in digital technology, especially media and advertising, and at least a basic understanding of the European data protection legal and policy framework and/or Information Technology.
Key responsibilities
The Digital Advertising Privacy Officer will be responsible for implementing and iterating on the compliance validation and enforcement programmes for the TCF, the premiere privacy standard in the digital advertising industry. The enforcement programme ensures that the vendors and consent management platforms (CMPs) that implement the TCF comply with its Policies and Technical Specifications, a critical work-track in the maintenance of this important privacy solution. The Privacy Officer’s tasks and responsibilities include but are not limited to:
The Digital Advertising Privacy Officer will report to IAB Europe’s Privacy Director.
Profile
Professional attributes:
Personal attributes:
What’s in it for you?
Location: Brussels
Type: Full-time
Salary: Commensurate with experience
Contract type: Indefinite
About IAB Europe
IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market. Visit our website for more information about IAB Europe and its members.
To apply, please send your CV & a covering letter by email to jobs@iabeurope.eu with a subject line: ‘Digital Advertising Privacy Officer - Application’. While we may not be able to reach out to every applicant, we will contact candidates whose skills and experience are a strong match for the position.
On 25th and 26th May 2022, IAB Europe hosted its annual, flagship event, Interact, in Madrid after a two-year virtual break. In this blog post, Interact attendee, İlhan Demir, IAB Academy Manager, dives into his experience of the two-day conference and awards ceremony. Are you hoping to join us next year? Then keep reading for a first-hand view!
The Venue
Circulo de Bellas Artes, one of the historical-cultural centres of Madrid, hosted the Interact Conference and Award Ceremony. The building, which is one of the important touristic locations in the city, provided unforgettable moments to all participants both in terms of architecture and with its terrace/city view, which can be entered with a museum card.
AdEx Benchmark 2021 Results
The conference's opening session was the results of the AdEx Benchmark 2021 European Digital Media Investments Report, which is eagerly awaited every year. According to the report prepared with the contributions of IAB Europe Chief Economist Daniel Knapp;
After the session where the report was announced, Daniel Knapp and GroupM COO Lisa Humphreys shared their comments on the figures. According to the comments received, although the growth continued in double digits, the opinion is that there is still greater potential for further growth. It was stated that there will be more growth in areas such as Digital Out Of Home, Video on Demand, Retail Media, and Connected TV for 2022.
New Playground for Brands: Workday Consumer & Attention Economy
The emergence of the opportunity to work from anywhere, along with the pandemic, blurred the boundaries between the work and personal lives of employees, and also caused the emergence of two same personas, "employee mode" and "consumer mode" during working hours. Research results shared by Forrester EMEA Consulting Group's Senior Consultant, Asha Dinesh, defines the “workday consumer” as:
On the other hand, according to the research, brands cannot gain the attention and contact of consumers with out-of-date consumer persona strategies. Changing social and working life dynamics show that brands can create more opportunities.
In the panel after the session, the experts emphasised the importance of reaching the consumer with the right call to action with the right advertising communication in the right medium, with the changing consumer behaviours after the pandemic.
It is coming…
Thomas Servatius, Co-CEO of Smartclip MD Platform & Technology, shared his insights on the future of traditional and digital publishing:
One of the interesting points in the presentation was the information that the company started to replace the linear advertising spots in Germany and Spain with different advertising spaces specific to the audience. Of course, it is a matter of curiosity what kind of legal and commercial regulations will be required in order for this situation to spread to other countries.
In the connected panel, it was stated that the "consent" to be obtained from the viewer for personalised communication over Connected TVs should cease to be a competitive phenomenon and be valid for all platforms. The importance of implementing a holistic measurement approach and the ongoing efforts to standardize the metric differences between Linear TV and Connected TV were shared.
Retail Media: “I wonder what unit profitability was in 2017 without advertising” (Jeff Bezos)
Another main topic of the first day of the conference was Retail Media. In the panel that took place after Daniel Knapp's detailed introduction presentation, predictions about the point and future of Retail Media were shared.
According to Daniel Knapp's review, sources for retail media budget growth in the US are listed as follows: Organic growth in Digital, Digital channels, traditional channels, commerce, sponsorship/events/promotions.
Although there are challenges such as infrastructure and process management for retail companies to enter the media business, companies from many different industries are expected to increase their investments in this field in the near future.
The Metaverse
Meta's EMEA Global Business Marketing Director, Carrie Timms, brought the participants together by narrating the possibilities of the Metaverse. She portrayed the developments that await us in many subjects such as education, technology, new job opportunities, security and privacy, through the Metaverse universe.
The New Role of Industry Associations During Crisis
In the last session of the day, IAB Ukraine CEO Anastasiya Baydachenko conveyed what happened with the war that started on February 24.
Although it is said that creative ideas emerge in times of crisis, it would not be wrong to say that war is a very extreme example. Baydachenko shared that even in this situation, many studies continue, such as bringing individuals together, ensuring correct information flow within the country and internationally, maintaining motivation and ensuring the continuation of activities. Baydachenko's speech received a standing ovation from the participants.
And The MIXX Award goes too…
Every year, MIXX Awards Europe and Research Awards Awards found their owners at the Interact Conference. Turkey was awarded a total of 6 projects, making it one of the countries that received the most awards. Congratulations again to the all-winning agency and advertiser teams.
For the full list of winners.
Premium Publisher Business Model in Digital Advertising
The first session of the second and last day started with a presentation from The Telegraph's Head of Commercial Success, Digital Innovation, Anthony Crocker. Sharing the changes they made regarding premium publishing, Crocker conveyed what can be done for a healthy reader experience:
Brand Safety, Brand Attention, and Brand Impact metrics are of great importance to make the experience of the readers valuable.
19% of subscribers engage with more meaningfully brand ads. 22% remember the brand they saw the ad for.
Although brands generally prefer the headline areas of the site, the most interacted pages stand out as article pages.
What did you do today for “sustainability”?
The last sessions of the conference were about the sustainability issue that has been talked about in Turkey for many years. The issue of sustainability has an important place in the policies of companies from both social and environmental aspects. While describing the changes involving the employees at Google, Google EMEA Head of Sustainability Adam Elman said that adding scooter and bicycle routes that will support fewer carbon emissions on Google Maps is among the near-term plans.
So how can we reduce carbon emissions in the supply chain?
By increasing the efficiency of data transfer: it is possible to change the infrastructure with faster processors and smarter data centres.
By reducing the amount of data being sent: By determining strategies for how and under what condition data is sent.
Supply the Internet with green energy only.
In fact, the steps to be taken are quite simple. Here, it is necessary to pay attention not only to technological steps but also to behavioural changes. Initiatives such as accurate targeting, avoidance of fraud, and even increasing the efficiency of asset transfer are very important. Extra mails, unnecessary downloads, etc. situations are significant triggers of extra carbon emissions.
See you next year!
And just like that, the two day conference came to an end. The event, which was attended by over 200 industry professionals from different countries, added a great motivation to the industry after the pandemic. Although it has not yet been announced which European city will host Interact next year, we hope nothing affect us all meeting in person again. And maybe one day, Istanbul will host Interact!
On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid!
We finally got the chance to bring leaders from across the digital advertising and marketing ecosystem together! Thanks to the support of our sponsors and media partners, and the wonderful team at IAB Spain, we enjoyed two days of keynote speeches, panel discussions and networking under the central theme of ‘Driving the Next Decade’.
Check out the highlights video here.
We unpacked a whole host of topics in an attempt to drive the digital advertising ecosystem forward. From the attention economy, CTV, and retail media, through to premium publisher’s advertising models, sustainability, and more.
Thanks so much to everyone who joined us and thank you to all of the amazing speakers who came together from across Europe and beyond to share their insights and expertise. With over 275 people joining over the two days, we are delighted to call it a great success.
If you didn’t have the opportunity to join us, fear not! In this post, you will find links to all of the highlights, which include the session overviews, as well as video recordings for you to view in your own time.
Event Highlights!
Interact 2023 - Stay Tuned!
We hope you will be able to join us next year! Stay tuned for the reveal of the next location and get ready to pop the date in your diary as we prepare for Interact 2023.
In the meantime, if you’d like to know more about IAB Europe or how you can get involved in Interact 2023 please do reach out to communication@iabeurope.eu
On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid!
We finally got the chance to bring leaders from across the digital advertising and marketing ecosystem together! Thanks to the support of our sponsors and media partners, and the wonderful team at IAB Spain, we enjoyed two days of keynote speeches, panel discussions and networking under the central theme of ‘Driving the Next Decade’.
Check out the full highlights video here.
On day two, we turned our attention to premium publisher business models, AI, sustainability, and the TCF. If you missed it, not worry, here you can find an overview of each session, along with some video highlights.
Open for Business: The Value of the Premium Publisher Business Model in Digital Advertising - Keynote presentation with Anthony Crocker, Head of Commercial Success, Digital Innovation, The Telegraph
We opened with an engaging keynote presentation from Anthony Crocker, Head of Commercial Success, Digital Innovation, The Telegraph, who talked all about the role advertising plays in a subscription-first strategy.
With the impending deprecation of the third-party cookie, he looked into the value of first-party data and the part it plays in future-proofing advertising delivery, how premium publisher insights can encourage advertising investment in quality journalism and shared the key success metrics in a premium publisher environment that you need to know today.
How are Premium Publisher Advertising Models Evolving?
Next, we heard from a panel of experts on How premium publishers are evolving their advertising business models. The panel looked at first-party data strategies as well as innovations in areas such as branded content, eCommerce, and partnerships.
Moderated by Constantine Kamaras, Chairman Emeritus, IAB Europe, the panel featured:
Connecting the Dots in a Digital Age: Reboot, Reconnect and Re-engage, the AI way - Keynote Presentation with Artur Semionov, Director of Product & Innovation at Xaxis EMEA
The digital advertising landscape is still very much a fragmented ecosystem, with new platforms, channels, and wall gardens. To deliver outstanding outcomes/performance you have to be the best at connecting the dots: between platforms, between channels, between media and creative…it can be a daunting task. What is the best way for brands to deliver an impactful customer journey, and how can AI help transform performance metrics to a higher quality value intrinsic to the planning stage?
In this session with Artur Semionov, Director of Product & Innovation at Xaxis EMEA, will reboot your thinking of AI.
Building the Next Generation of Personal Data Platforms - Keynote presentation with Roberto González, Senior Researcher and Data Scientist at NEC Laboratories -
In this session, Roberto walked us through EasyPIMS: A privacy preserving data platform.
EasyPIMS is an experimental platform that allows any citizen using the Internet to obtain benefits (prizes, sweepstakes) by sharing their personal data in a transparent and privacy-friendly way. It connects companies and organisations that need data with people who want to give their data in exchange for prizes.
Introduction to Sustainability
Partnerships Director at SeenThis & Programmatic Advisor at IAB Europe, Andrew Hayward-Wright, gives us an insightful introduction to sustainability. A topic we cannot and will not avoid.
Keynote presentation - Sustainability at Google - with Adam Elman, Head of Sustainability at Google EMEA
After an Introduction to Sustainability in Digital Advertising with Andrew Hayward-Wright, Adam Elman joined us from Google to expand on the following principle: At Google, we build technology that helps people do more for the planet.
He told us that operating Google business in an environmentally sustainable way has always been a core value. Google says there’s a lot to be proud of—but there’s also a lot more important work to do.
“We unify our practices, partnerships, and products around a single mission — to foster sustainability at scale. By organizing information about our planet and making it actionable through technology, we help people make a more positive impact together."
The Time to Act is Now: How Can We Address Sustainability in Digital Communication?
From websites to digital advertising, all digital communication activities have a carbon footprint that could be influenced. In this session, our panel of experts discussed different aspects of sustainability in digital communication, and why it matters to our industry today. They debated the possible ways that we can make positive changes and look at what can be done as an industry to help ensure a sustainable future of our planet.
Moderated by Charlotte Bricard, Editorial Director and Interact host, the panel featured:
The Latest Developments and Evolution of the TCF
In our last session of the day a panel of experts took a deep dive into the Transparency & Consent Framework (TCF), discussing the latest updates to the framework in relation to the APD action plan.
They shared how it is being adapted for a post third-party cookie world and uncovered how else it is evolving to work with new developments and innovations in digital advertising.
Christoph Zippel, Senior Legal Counsel, RTL & Chair of IAB Europe's Policy Working Group moderated this session and was joined by:
Thanks so much to everyone who joined us and thank you to all of the amazing speakers who came together from across Europe and beyond to share their insights and expertise. With over 275 people joining over the two days, we are delighted to call it a great success.
We hope you will be able to join us next year! Stay tuned for the reveal of the next location and get ready to pop the date in your diary as we prepare for Interact 2023.
On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid!
We finally got the chance to bring leaders from across the digital advertising and marketing ecosystem together! Thanks to the support of our sponsors and media partners, and the wonderful team at IAB Spain, we enjoyed two days of keynote speeches, panel discussions and networking under the central theme of ‘Driving the Next Decade’.
Check out the full highlights video here.
On day one, we focused our attention on the trending topics of today. We tackled a whole host of industry issues, opportunities, challenges and aspirations. If you missed it, not to worry, here you can find an overview of each session, along with some video highlights.
European Digital Ad Spend - All the Latest AdEx Benchmark Study Insights
We started, as we always do, with a keynote presentation from IAB Europe’s Chief Economist, Daniel Knapp around the latest AdEx Benchmark Study results.
IAB Europe’s AdEx Benchmark report is the definitive guide to the state of the European digital advertising market. Daniel Knapp unpacked the channels and formats that contributed to the digital advertising market value in 2021. Daniel was then joined by Charlotte Bricard, Editorial Director, and Lisa Humphreys, COO, GroupM for an in-depth fireside chat on the results.
The Workday Consumer Has Logged in with Asha Dinesh, Senior Consultant at Forrester EMEA Consulting Group
Next up, Asha Dinesh, Senior Consultant at Forrester EMEA Consulting Group took to the stage to deliver her keynote presentation.
In the anywhere-work world, the boundaries between employees’ work and personal lives have blurred, with many people switching between employee mode and consumer mode during work hours. This collision of work and personal life has led to the rise of the Workday Consumer, and brands have an opportunity to capitalise on this. They must update their persona-design assumptions and rethink their online targeting strategies to attract, convert, and retain the Workday Consumer and other emerging personas. Asha’s talked about this and other key findings from a global study conducted by Forrester Consulting on behalf of Microsoft Advertising.
Understanding the Attention Economy: The Next Chapter
Data is not the only new currency in the evolving digital ecosystem - attention appears just as critical. Our first panel discussion of the day, moderated by Ryan Martin, Global Business Marketing - Program Manager at Tik Tok, discussed consumer trends, their impact on the industry as well as new metrics and best practices that are reshaping the next chapter of advertising and marketing.
The panel featured:
Keynote Presentation with Thomas Servatius, Co-CEO, MD Platform & Technology, Smartclip - AdTech Built for Europe’s Largest Broadcaster Group
After a quick lunch break, Thomas Servatius joined us to deliver his keynote presentation.
RTL Group has decided to pursue it’s own, fully controlled adtech approach. Thomas explained the rationale for this decision and gave an overview of the current key initiatives.
Connected TV (CTV) Deep Dive: Today, Tomorrow and Beyond.
Now, onto CTV! Moderated by Vincent Flood, Editor-In-Chief, VideoWeek, a fantastic panel of experts treated us to a CTV Deep Dive.
In this session, panellists explored the emerging and exciting digital advertising channel that is CTV. With such a fragmented CTV landscape across Europe, this is a must-attend event to truly understand the opportunities and challenges of the ecosystem today and to learn what the future holds and how to make the most of this channel.
The panel featured:
The Evolving Retail Media Opportunity in Europe and How to Tap into it
The afternoon continued with some Retail Media Introductory comments from Daniel Knapp, Chief Economist at IAB Europe, which was closely followed by a panel discussion around The Evolving Retail Media Opportunity in Europe and How to Tap into it.
Retail Media is seeing rapid growth across Europe and impacting the entire digital advertising ecosystem. How can this opportunity be taken advantage of? How will this drastic shift affect digital marketing strategies of the future? Our panel unpacked the answers.
This panel was moderated by Charlotte Bricard, Editorial Director and Interact Host, who was joined by:
Keynote Presentation - The Metaverse: Building for the Future with Carrie Timms, Director, Global Business Marketing EMEA at Meta
What is the metaverse? What marketing opportunities does the metaverse offer today and tomorrow? In our penultimate presentation, Carrie Timms explored how the metaverse will help brands tell more immersive stories, create more meaningful connections with people, and drive business results. She shared Meta's latest thinking on the next major technological shift, and what it means for you.
Keynote Presentation with Anastasiya Baydachenko, CEO, IAB Ukraine - The New Role of Industry Associations During Crisis
And finally, we had our closing keynote from Anastasiya Baydachenko, CEO, IAB Ukraine - The New Role of Industry Associations During Crisis. This incredible keynote can be watched here.
For those would like to help, IAB Europe has created a document, intended to help IAB Europe members, including European IABs, and the members of European IABs, to identify actions they can take to support our colleagues in Ukraine and the people of Ukraine. Find the document here.
Thanks so much to everyone who joined us and thank you to all of the amazing speakers who came together from across Europe and beyond to share their insights and expertise. With over 275 people joining over the two days, we are delighted to call it a great success.
We hope you will be able to join us next year! Stay tuned for the reveal of the next location and get ready to pop the date in your diary as we prepare for Interact 2023.
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, is delighted to announce the 2022 winners for our prestigious MIXX Awards Europe and IAB Europe Research Awards.
The annual award competitions showcase the very best of digital advertising from across Europe. IAB Europe would like to thank both the MIXX Awards and Research Awards jury of experts who dedicated hours of their time to reviewing and discussing all entries. This year’s jury includes experts from Bauer Media, Bloomberg Media, Coca Cola, Kantar, Mindshare, Publicis Media, Samsung Ads, TikTok, Vodafone, Wunderman Thompson and Yahoo!
The MIXX Awards Europe Jury was chaired by Antonia Faulkner, Head of Marketing & Analytics at Samsung Ads Europe and APAC. The Research Awards Jury was chaired by Kristanne Roberts, Product Management Director at Kantar Marketplace.
The winners were announced and celebrated at the Gala Dinner of IAB Europe’s Flagship Annual Event ‘Interact’ on 25th May in Madrid.
Interact is a must-attend event for the digital advertising and marketing industry. For over 13 years, leading European advertisers, industry experts, agencies & media owners meet, get inspired & share best practices in different capital cities across Europe.
Brand Advertising Campaign
GOLD
#choosetovote
Skapto, proof.
Supporting video: https://www.youtube.com/watch?v=_8k6gVypwZo
SILVER
The InGame Billboard
CANAL+, Havas Play
Supporting video: https://youtu.be/O6jmJ37cYHo
BRONZE
Beko Sustainability Launch: Connections
Arcelik AS, Seyhan Lee, Ingage Media
Supporting video: https://vimeo.com/632848432/c9dd3ce588
Branded Content
GOLD
The Guilt Gifts Puppetry
Cheil Centrade Romania, ANAIS Association
Supporting video: https://youtu.be/e18ngzRDt-U
SILVER
"Coca-Cola Zero Summer Campaign - "Mille"
Coca-Cola Italia, MediaCom Italia s.r.l., Dream of Ordinary
Porsche & Twitch; Levelling Up the TAG Heuer Porsche Formula E Team
Dr. Ing. h.c. F. Porsche AG, Proximity GmbH, PHD Germany & Twitch
Supporting video: https://vimeo.com/683840480/80ea527c59
BRONZE
Gestes de Ménages (Daily Habits) by EDF
Électricité De France, Havas Play, Havas Media
How to Become the Green Reference for Consumer in the French Retail
Carrefour, Arena Media
Supporting video: https://youtu.be/jONYcCN7c6E
Campaign Effectiveness
GOLD
#soundOFF
Four Paws Bulgaria, proof.
Supporting video: https://www.youtube.com/watch?v=llBfHM5FfO0&t=1s
SILVER
#unseetheprejudice be yourself
TELUS International Bulgaria, proof., Initiative
Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s
From Zero to Superhero
HealthLabs, Adequate
Supporting video: https://adequate.click/HL2021
The Toughest – From Domino’s Pizza to Twitch
Domino's Pizza, Arena Media
Supporting video: https://youtu.be/k4lDx_QsEjY
Connected TV Advertising
BRONZE
Vodafone reaches gamers and heavy streamers on Samsung TV Plus
Vodafone, Samsung Ads
Supporting video: https://assets.mediafly.com/l/M9wf3NtgkanG
Digital Audio Advertising
GOLD
Listen up! We have a vaccine for you
Health Service Executive (HSE), Spark Foundry, part of Core
SILVER
New chapter
Us, kids, Together Advertising
Supporting video: https://youtu.be/iwGgLV5t8GA
Digital OOH Advertising
GOLD
AI Anxiety Meter
Croatia osiguranje, Bruketa&Zinic&Grey, Go2Digital
Supporting video: https://youtu.be/zzNHOhL8XSs
Direct Response/Lead Generation
BRONZE
#unseetheprejudice be yourself
TELUS International Bulgaria, proof., Initiative
Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s
Fast & Delicious
Little Caesars, Karbonat, Hype
Supporting video: https://www.youtube.com/watch?v=mB41kEfZWMY
POCO X3 - Exactly What You Need
Info Quest Technologies, Cambo Advertising Agency, TEMPO OMD Hellas
Supporting video: https://youtu.be/tke-O9nhlIU
[NEW] Ecommerce
BRONZE
HealthLabs - From Zero to Superhero
Adequate
Supporting video: https://adequate.click/HL2021
Effective Use of Data
GOLD
ŠKODA ENAYQ iV launch campaign
ŠKODA, MediaCom Switzerland
Supporting video: https://youtu.be/NVzQ87SXQXY
SILVER
Online Media for Sales Program
Michelin, Havas Media
Pulitzer algorithm by Coca-Cola
Coca-Cola, MediaCom Switzerland and Austria
Supporting video: https://youtu.be/LN5LJ1cAyu4
Influencer Marketing
GOLD
Little Headhunters powered by LinkedIn
The Foundation K.I.D.S., Publicis Worldwide Poland, PR Agency - MSL Group Poland
Supporting video: https://youtu.be/4MH2RpTuhP4
SILVER
#unseetheprejudice be yourself
TELUS International Bulgaria, proof., Initiative
Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s
The Launch of an Irish Legend
KFC, Zenith, part of Core
Supporting video: https://www.youtube.com/watch?v=dPutUBnqt7A
In Gaming
GOLD
ERBUD - recruitment campaign in gaming
ERBUD, Gameset
Supporting video: https://www.youtube.com/watch?v=IPsOCnSVFNY
SILVER
Porsche & Twitch; Levelling Up the TAG Heuer Porsche Formula E Team
Dr. Ing. h.c. F. Porsche AG, Proximity GmbH, PHD Germany & Twitch
Supporting video: https://vimeo.com/683840480/80ea527c59
Integrated Advertising
GOLD
The perfect “angle” is round!
Goody's Burger House, Mig Media
Supporting video: https://youtu.be/sXTMF57GT64
SILVER
Fast and Furious, an Omnichannel story
Universal Pictures, Xaxis, Mediacom
BRONZE
Martini Discovers New Channels to Reach, Reward and Engage Fans
Martini & Stampix, AMV/BBDO (UK), OMD
Supporting video: https://youtu.be/-arRluSKcV4
Non-Profit / Corporate Social Responsibility
GOLD
The Guilt Gifts Puppetry
Cheil Centrade Romania, ANAIS Association
Supporting video: https://youtu.be/e18ngzRDt-U
SILVER
#soundOFF
Four Paws Bulgaria, proof.
Supporting video: https://www.youtube.com/watch?v=llBfHM5FfO0&t=1s
Product Innovation
SILVER
FIZZ UP STUDIOS: The first TikTok challenge in real life
Pepsi Romania, Leo Burnett Bucharest, OMD
Supporting video: https://www.youtube.com/watch?v=VS9J3x2jsmU
Social Media
GOLD
Alonso 2022
Alpine, Havas, Havas Play
Supporting video: https://youtu.be/1bUPlmpPM8E
SILVER
#unseetheprejudice be yourself
TELUS International Bulgaria, proof., Initiative
Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s
BRONZE
HealthLabs - From Zero to Superhero
Adequate
Supporting video: https://adequate.click/HL2021
Video Advertising
SILVER
#TogetherWeCan realize dreams using Vodafone 5G technology!
Vodafone Turkey, VMLY&R Istanbul, Carat Istanbul
Supporting video: https://www.youtube.com/watch?v=9-bjLkC2WNQ&feature=youtu.be
Virtual and Augmented Reality
SILVER
AI Anxiety Meter
Croatia osiguranje, Bruketa&Zinic&Grey, Go2Digital
Supporting video: https://youtu.be/zzNHOhL8XSs
BRONZE
#TogetherWeCan realize dreams using Vodafone 5G technology!
Vodafone Turkey, VMLY&R Istanbul, Carat Istanbul
Supporting video: https://www.youtube.com/watch?v=9-bjLkC2WNQ&feature=youtu.be
Digital Security Platform
Aksigorta, Hogarth Worldwide, Mediacom
Grand Prix
The Guilt Gifts Puppetry
Cheil Centrade Romania, ANAIS Association
Supporting video: https://youtu.be/e18ngzRDt-U
Digital Strategy Person of the Year 2022
Marko Matejčić, Global Product Strategy Director, MediaCom Global
Brand Advertising Effectiveness
WINNER
How AR Gamification helped drive consumers in-store
Yahoo Inc, Lavazza, OnDevice, BlockV
Consumer Attitudes and Behaviour
WINNER
Kantar’s Media Reactions 2021: find out where great ads thrive
Kantar
Supporting video: https://www.youtube.com/watch?v=3c-GG6tC7eQ
Data Effectiveness
WINNER
26% increase in conversions for Renault using privacy safe Multi-Touch Attribution
Renault NL, Annalect NL, OMD Netherlands
HIGHLY COMMENDED
The Awareness Impact Tool, the revolution in awareness planning
Supporting video: https://www.youtube.com/watch?v=UjpM4UyTnKE
Digital Advertising and Marketing Industry Insights
WINNER
Beyond the Cookie: The Future of Advertising for Marketers and Publishers
Lotame
Research Innovation
WINNER
Pringles - Measuring the Real Impact of AR
Yahoo, On Device Research and Gorilla in the room
Supporting video: https://youtu.be/eWJsqnxsI7c
HIGHLY COMMENDED
Audience panels, a way to replace the vanishing user data
Médiamétrie, Implcit
Marie-Clare Puffett, Senior Manager, Marketing & Industry Programmes at IAB Europe thanked all entrants: “Congratulations to all of the 2022 winners. We would like to thank everyone that took the time to enter the awards this year. We had a high calibre of entries from across the industry and we look forward to continuing this showcase in 2023 and beyond!”
Well, that's a wrap on the first Virtual Programmatic Day of 2022!
The event brought together industry experts and thought-leaders to explore the latest trends, drivers, and barriers impacting programmatic trading in Europe. We watched two insightful Keynote presentations and four riveting panel discussions and audience Q&As. It was a fully interactive and engaging experience for everyone and we cannot wait for the next one.
Topics on the agenda included Identity and Privacy, CTV, Diversity and Inclusion, the future of programmatic and the ecosystem post cookies.
A big thank you to our event partners Quantcast and Yieldlove for helping to make this event possible!
In this post, you will find an overview of each of the sessions covered, as well as video recordings for you to view in your own time. Enjoy!
Watch the full event recording here.
The European Ecosystem: New Partnerships and Shift in Value
We began the event with a brilliant opening keynote from Tom Suttle, Senior Digital Advertising Analyst at IAB Europe.
Panel Discussion and Q&A - Identity and Privacy: New Approaches and Innovations
Is the industry on track to operate and innovate in a post-third-party cookie world? This panel focused on the topic of privacy and identity to uncover the challenges and opportunities in Europe today.
Moderated by Naïma Conton, Chief Operating Officer at Sirdata, the panel explored where we are at today and what innovations are available as we transition into a post-third-party cookie world. Naïma was joined by:
Let The Cookie Crumble – The Countdown has Begun
The second keynote presentation came from our sponsor, Quantcast.
As the clock ticks down to 2023, the transition to a future without third-party cookies looms on the horizon. So many narratives of critical importance are wrapped up in this defining moment, from evolving notions of consumer privacy to the outsized role of the walled gardens. Developments over these next few years are set to define the future of advertising on the open internet.
Thankfully, cutting-edge technologies are enabling us to confront the cookie deprecation head-on and provide solutions that are both effective and privacy-first. It is time for a fresh approach, to empower a new era of digital advertising on the open internet.
Join Ilaria Zampori, General Manager at Quantcast Italy & Spain and Francesca Grassi Mantelli, Digital Marketing Cluster Lead at Vodafone as they dive into the Cookie countdown.
Panel Discussion and Q&A - CTV Deep Dive: The Programmatic Opportunity
This panel explored the CTV programmatic supply chain and the buying options available in Europe today. It looks at how it has evolved over the last 12 months and what the future holds for this channel.
The session was moderated by Lauren Bigland, Marketing Director EMEA at MediaMath, who was joined by:
Panel Discussion and Q&A- Diversity & Inclusion: How can we make programmatic more accessible?
Our penultimate panel addressed how we can demand and drive diversity and inclusion in the European digital advertising industry. How are we doing today and how can we continue to improve?
Vytautas Paukštys, Founder of Eskimi moderated this session and was joined by:
Panel Discussion and Q&A - Programmatic Advertising: Future Outlook
Our last panel explored the topics and themes we should be focusing on today, and looked at innovations and what’s next for programmatic advertising, in order to ensure a sustainable future. Moderated by Harriet Cunningham, UK Sales Director for Scibids, this panel featured:
We can't wait to see you at the next Virtual Programmatic Day!
On 25th and 26th of May, IAB Europe will host its flagship event Interact in Madrid. In partnership with IAB Spain, we will be hosting two days of keynote speeches, panel discussions, and networking opportunities. From the attention economy, CTV, and retail media, through to premium publisher’s advertising models, sustainability, the latest policy and regulatory developments, and more, no stone will be left unturned as we take a deep dive into the next era of digital advertising.
In the run-up to the event, we will be introducing you to some of the leading speakers that will be discussing and debating how we can Drive the Next Digital Decade.
We are pleased to introduce Anthony Crocker, Head of Commercial Success Strategy at The Telegraph.
Q. Firstly, thank you for supporting Interact 2022, we are really looking forward to your keynote on the Premium Publisher Advertising model. Is there anything else on the Interact agenda you are particularly interested in hearing more about?
I’m looking forward to hearing more on the industry's efforts to drive sustainability – it is undeniably the biggest priority for all of us.
On a personal note, having studied three year’s worth of data to help deliver industry-beating attention for Telegraph advertisers, I am keen to see how other publishers are approaching effectiveness and how we might be able to work collaboratively to establish better benchmarks for campaign success.
Q. Can you give us a little insight into your keynote? Why is the premium publisher business model so valuable to digital advertising?
When The Telegraph embarked on its subscription-first strategy we looked very closely at how advertising could share the space responsibly with our quality journalism to enhance our paying subscriber's experience and boost effectiveness. My keynote will explore the learnings we have made over the past three years and how our approach is delivering stronger brand outcomes throughout the purchase funnel.
Q. Now, a bit more about you -. Can you tell us a little bit about your role at The Telegraph?
I have always been passionate about helping brands understand not just what happened with a campaign, but the how and the why.
When I moved into the digital innovations team my task was to rethink our reporting and optimisation metrics and ensure they were fit for purpose demonstrating the value of a premium subscription environment.
It’s been fantastic to see the ideas we had back in 2019 now forming a fundamental part of The Telegraph's approach to delivering a quality ad experience, crucially feeding insights back into the business that ensure the ongoing development of best practice.
Q. What has been your career highlight this year?
Winning Product Development Team of the Year at the AOP Digital Publishing Awards was a huge highlight. The judges' comments that we were “delivering for the benefit of the industry, creating a better media experience for readers and advertisers” completely matched our ambition: to make changes that would have a positive impact for industry, not just ourselves.
Q. And who is Anthony outside of work? What are your passions, your wind-down activities?
I’ve lived in London for nearly 20 years and I am still astounded at the sheer variety of art, theatre and live music that is available – there really is something for everyone and something that will challenge your perception of the world as you know it.
My ideal day would be hitting a gallery, a delicious dinner somewhere relaxed and casual followed by a live show that has me on my feet till the early hours!
Q. We hope you are excited to head to Madrid, we definitely are! Do you have any other travel plans this year?
This will be my first time visiting Madrid so I am incredibly grateful for the opportunity!
There is a huge backlog of travel plans from 2020 I am still working my way through including Barcelona, Seville, Florence and Lake Como. I’d also like to spend some more time in the States as I have friends there.
IAB Europe is delighted to announce the shortlist of finalists for the prestigious MIXX Awards Europe and IAB Europe Research Awards. The annual award competitions showcase the very best of digital advertising from across Europe and the winners will be announced at IAB Europe’s annual Interact conference in Madrid on 25th May 2022!
#choosetovote
Skapto, proof.
Supporting video: https://www.youtube.com/watch?v=_8k6gVypwZo
HealthLabs - From Zero to Superhero
Adequate
Supporting video: https://adequate.click/HL2021
Beko Sustainability Launch: Connections
Arcelik AS, Seyhan Lee, Ingage Media
Supporting video: https://vimeo.com/632848432/c9dd3ce588
The InGame Billboard
CANAL+, Havas Play
Supporting video: https://youtu.be/O6jmJ37cYHo
The perfect “angle” is round!
Goody's Burger House, Mig Media
Supporting video: https://youtu.be/sXTMF57GT64
The Launch of an Irish Legend
Supporting video: https://www.youtube.com/watch?v=dPutUBnqt7A
The Guilt Gifts Puppetry
Cheil Centrade Romania, ANAIS Association
Supporting video: https://youtu.be/e18ngzRDt-U
"Coca-Cola Zero Summer Campaign - "Mille"
Coca-Cola Italia, MediaCom Italia s.r.l., Dream of Ordinary Madness s.r.l.
Gestes de Ménages (Daily Habits) by EDF
Électricité De France, Native, Havas Media
How to Become the Green Reference for Consumer in the French Retail
Carrefour, Arena Media
Supporting video: https://youtu.be/jONYcCN7c6E
Porsche & Twitch; Levelling Up the TAG Heuer Porsche Formula E Team
Dr. Ing. h.c. F. Porsche AG, Proximity GmbH, PHD Germany & Twitch
Supporting video: https://vimeo.com/683840480/80ea527c59
A Better Way
Hyundai Motor Europe, Warner Bros. Discovery with Havas Media Group
Supporting video: https://youtu.be/6GptYT89WYw
The Toughest – From Domino’s Pizza to Twitch
Domino's Pizza, Arena Media
Supporting video: https://youtu.be/k4lDx_QsEjY
#soundOFF
Four Paws Bulgaria, proof.
Supporting video: https://www.youtube.com/watch?v=llBfHM5FfO0&t=1s
#unseetheprejudice be yourself
TELUS International Bulgaria, proof., Initiative
Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s
From Zero to Superhero
HealthLabs, Adequate
Supporting video: https://adequate.click/HL2021
Vodafone reaches gamers and heavy streamers on Samsung TV Plus
Vodafone, Samsung Ads
Supporting video: https://assets.mediafly.com/l/M9wf3NtgkanG
Listen up! We have a vaccine for you
Health Service Executive (HSE), Spark Foundry, part of Core
New chapter
Us, kids, Together Advertising
Supporting video: https://youtu.be/iwGgLV5t8GA
“Digitalization is the core” Podcast Series
Vodafone, Carat, VMLY&R Turkey
Supporting video: https://youtu.be/KN_4jWqk0EA
AI Anxiety Meter
Croatia osiguranje, Bruketa&Zinic&Grey, Go2Digital
Supporting video: https://youtu.be/zzNHOhL8XSs
BMW
BMW, Hype, Smartis
Supporting video: https://www.youtube.com/watch?v=oPjaSLsxnTo
Your blood saves lives
National Blood Center, Screen Network, Screen Network
Supporting video: https://www.youtube.com/watch?v=zkoDmW5yTmY
Appenzell aerial cableways - dynamic weather combination case
Appenzeller Luftseilbahnen, AIM3, Team Koller, Splicky
Supporting video: https://studio.aimmm.live/media/1035/2021/16374896187046.mp4
Vodafone Evde Fiber
Vodafone, Carat, VMLY&R Turkey
Supporting video: https://www.youtube.com/watch?v=GQVC-L-Zsnw
#unseetheprejudice be yourself
TELUS International Bulgaria, proof., Initiative
Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s
Fast & Delicious
Little Caesars, Karbonat, Hype
Supporting video: https://www.youtube.com/watch?v=mB41kEfZWMY
POCO X3 - Exactly What You Need
Info Quest Technologies, Cambo Advertising Agency, TEMPO OMD Hellas
Supporting video: https://youtu.be/tke-O9nhlIU
HealthLabs - From Zero to Superhero
Adequate
Supporting video: https://adequate.click/HL2021
Online Media for Sales Program
Michelin, Havas Media
SELL IT ON sahibinden.com (İKİNCİ EL SATICI)
Sahibinden, Rafineri
Supporting video: https://youtu.be/d17pgcpFp5k
Online Media for Sales Program
Michelin, Havas Media
Pulitzer algorithm by Coca-Cola
Coca-Cola, MediaCom Switzerland and Austria
Supporting video: https://youtu.be/LN5LJ1cAyu4
ŠKODA ENAYQ iV launch campaign
ŠKODA, MediaCom Switzerland
Supporting video: https://youtu.be/NVzQ87SXQXY
AI Anxiety Meter
Croatia osiguranje, Bruketa&Zinic&Grey, Go2Digital
Supporting video: https://youtu.be/zzNHOhL8XSs
HealthLabs - From Zero to Superhero
Adequate
Supporting video: https://adequate.click/HL2021
Fast & Delicious
Little Caesars, Karbonat, Hype
Supporting video: https://www.youtube.com/watch?v=mB41kEfZWMY
Warka Planet of Gamers
Warka / Grupa Żywiec, Gameset, 2012 Agency Starcom, Frenzy
The Toughest – From Domino’s Pizza to Twitch
Domino's Pizza, Arena Media
Supporting video: https://youtu.be/k4lDx_QsEjY
Little Headhunters powered by LinkedIn
The Foundation K.I.D.S., Publicis Worldwide Poland, PR Agency - MSL Group Poland
Supporting video: https://youtu.be/4MH2RpTuhP4
#unseetheprejudice be yourself
TELUS International Bulgaria, proof., Initiative
Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s
The Launch of an Irish Legend
KFC, Zenith, part of Core
Supporting video: https://www.youtube.com/watch?v=dPutUBnqt7A
#21DayChallenge
DOĞADAN FOOD PRODUCTS, STAY INFLUENCE
Supporting video: https://youtu.be/UOe2JoMZ09w
Vodafone, Ubisoft, and Anzu make history with the world’s first programmatic in-game PC ad campaign
Supporting video: https://www.youtube.com/watch?v=eYKFzr5f060
Security Trophy
Credit Agricole, Havas Play, Havas Media and Native for Crédit Agricole
Supporting video: https://youtu.be/1qzfv9RGPU4
The InGame Billboard
CANAL+, Havas Play
Supporting video: https://youtu.be/O6jmJ37cYHo
ERBUD - recruitment campaign in gaming
ERBUD, Gameset
Supporting video: https://www.youtube.com/watch?v=IPsOCnSVFNY
Porsche & Twitch; Levelling Up the TAG Heuer Porsche Formula E Team
Dr. Ing. h.c. F. Porsche AG, Proximity GmbH, PHD Germany & Twitch
Supporting video: https://vimeo.com/683840480/80ea527c59
Fast and Furious, an Omnichannel story
Universal Pictures, Xaxis, Mediacom
Martini Discovers New Channels to Reach, Reward and Engage Fans
Martini & Stampix, AMV/BBDO (UK), OMD
Supporting video: https://youtu.be/-arRluSKcV4
The perfect “angle” is round!
Goody's Burger House, Mig Media
Supporting video: https://youtu.be/sXTMF57GT64
#unseetheprejudice be yourself
TELUS International Bulgaria, proof., Initiative
Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s
Non-Profit / Corporate Social Responsibility
The First Smart Forest
Vodafone, Sunshine Digital
Supporting video: https://www.youtube.com/watch?v=IIfYX63OPXo&t=2105s
FootballCan 2041
Banco Santander, Havas, Arena Media
Supporting video: https://youtu.be/v1CTpeAwxpU
The Guilt Gifts Puppetry
Cheil Centrade Romania, ANAIS Association
Supporting video: https://youtu.be/e18ngzRDt-U
#soundOFF
Four Paws Bulgaria, proof.
Supporting video: https://www.youtube.com/watch?v=llBfHM5FfO0&t=1s
FIZZ UP STUDIOS: The first TikTok challenge in real life
Pepsi Romania, Leo Burnett Bucharest, OMD
Supporting video: https://www.youtube.com/watch?v=VS9J3x2jsmU
Hyundai Mobility Adventure on Roblox
Hyundai Motor Group, Havas Global and INNOCEAN
Supporting video: https://youtu.be/qaPQjqGULv0
The InGame Billboard
CANAL+, Havas Sports & Entertainment
Supporting video: https://youtu.be/O6jmJ37cYHo
Fast and Delicious
Little Caesars, Karbonat, Hype
Supporting video: https://www.youtube.com/watch?v=mB41kEfZWMY
How to scale your brand search campaigns through a data-driven approach
YOXO by Orange Romania, Vână Animations, Data Revolt Agency
Supporting video: https://youtu.be/5ibNsPpXlko
Going for gold: Backing winners, not losers
Aviva Ireland, Zenith, part of Core
The Toughest – From Domino’s Pizza to Twitch
Domino's Pizza, Arena Media
Supporting video: https://youtu.be/k4lDx_QsEjY
BETANOSNATCH
Betano, KUBIS
Supporting video: https://www.youtube.com/watch?v=c5IynEzL5r8
#unseetheprejudice be yourself
TELUS International Bulgaria, proof., Initiative
Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s
Alonso 2022
Alpine, Havas, Havas Play
Supporting video: https://youtu.be/1bUPlmpPM8E
HealthLabs - From Zero to Superhero
Adequate
Supporting video: https://adequate.click/HL2021
Full Ace with TikTok!
2ploGemista Papadopoulou/E.J.Papadopoulos S.A., 4WiseMonkeys, Tempo OMD Hellas
Supporting video: https://youtu.be/ah08aCkJiaU
#TogetherWeCan realize dreams using Vodafone 5G technology!
Vodafone Turkey, VMLY&R Istanbul, Carat Istanbul
Supporting video: https://www.youtube.com/watch?v=9-bjLkC2WNQ&feature=youtu.be
SELL IT ON sahibinden.com (İKİNCİ EL SATICI)
Sahibinden, Rafineri
Supporting video: https://youtu.be/d17pgcpFp5k
#TogetherWeCan realize dreams using Vodafone 5G technology!
Vodafone Turkey, VMLY&R Istanbul, Carat Istanbul
Supporting video: https://www.youtube.com/watch?v=9-bjLkC2WNQ&feature=youtu.be
AI Anxiety Meter
Croatia osiguranje, Bruketa&Zinic&Grey, Go2Digital
Supporting video: https://youtu.be/zzNHOhL8XSs
Digital Security Platform
Aksigorta, Hogarth Worldwide, Mediacom
ERBUD - recruitment campaign in gaming
ERBUD, Gameset
Supporting video: https://www.youtube.com/watch?v=IPsOCnSVFNY
Marko Matejčić
Global Product Strategy Director
MediaCom Global
How AR Gamification helped drive consumers in-store
Yahoo Inc, Lavazza, OnDevice, BlockV
Measuring the impact of viewability & duration on digital video advertising effectiveness
Médiamétrie in partnership with Integral Ad Science (IAS)
Kantar’s Media Reactions 2021: find out where great ads thrive
Kantar
Supporting video: https://www.youtube.com/watch?v=3c-GG6tC7eQ
The impact of diversity in tv-advertising
Annalect Netherlands
The Awareness Impact Tool, the revolution in awareness planning
Wavemaker, Xaxis and Finecast
Supporting video: https://www.youtube.com/watch?v=UjpM4UyTnKE
26% increase in conversions for Renault using privacy safe Multi-Touch Attribution
Renault NL, Annalect NL, OMD Netherlands
The effectiveness of TikTok for Doritos
Annalect Netherlands & PepsiCo Netherlands
Beyond the Cookie: The Future of Advertising for Marketers and Publishers
Lotame
ConTech Queries
Media1: Roman Breithofer, Head of Digital Media, zulu5: Andreas Gysler, Managing Director, Wirtschaftsuniversität Wien: Nadia Abou Nabout, Head of Institute for Interactive Marketing & Social Media, Copenhagen Business School: Edlira Shehu, Associate Professor
Pringles - Measuring the Real Impact of AR
Supporting video: https://youtu.be/eWJsqnxsI7c
Audience panels, a way to replace the vanishing user data
Médiamétrie, Implcit
ConTech Queries
Media1: Roman Breithofer, Head of Digital Media, zulu5: Andreas Gysler, Managing Director, Wirtschaftsuniversität Wien: Nadia Abou Nabout, Head of Institute for Interactive Marketing & Social Media, Copenhagen Business School: Edlira Shehu, Associate Professor
Brussels, 17th May 2022 - IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, is delighted to announce the shortlist of finalists for the prestigious MIXX Awards Europe and IAB Europe Research Awards. The annual award competitions showcase the very best of digital advertising from across Europe and the winners will be announced at IAB Europe’s annual Interact conference in Madrid on 25th May 2022!
The shortlists for the MIXX Awards Europe shortlist and IAB Europe Research Awards can be viewed here.
Celebrating and sharing the very latest innovations in digital advertising research and campaign development is a key IAB Europe objective and we would like to thank everyone who took the time to enter.
IAB Europe would also like to thank the jury of experts from across the digital advertising and research industry who dedicated hours of their time to reviewing and discussing all entries. This year’s jury includes experts from Samsung, Vodafone, Meta, Tik Tok, Kantar, DoubleVerify, Yahoo, Bloomberg Media and so many more leading companies. Take a look at the full list of our fantastic judges here.
Antonia Faulkner, Head of Marketing & Analytics at Samsung Ads Europe and APAC and Chair of the MIXX Awards Europe Jury comments: “The MIXX Awards Europe is a great showcase of the latest digital campaign creativity and innovation which drives our industry forward. Chairing the Jury and reviewing so many inspired campaigns has been an honour. Seeing so much creativity come out of what has been a challenging couple of years for everyone is truly humbling.”
Kristanne Roberts, Product Management Director for Kantar Marketplace and Chair of the Research Awards Jury, said: “The IAB Europe Research Awards aim to promote the sharing of best practice across Europe. Winning a Research Award is a great achievement and I am pleased to see so many companies taking the time to enter such high quality projects.”
All winners will be announced at IAB Europe’s flagship digital advertising conference ‘Interact’.
Interact is a must-attend event for the digital advertising and marketing industry. For over 13 years, leading European advertisers, industry experts, agencies & media owners meet, get inspired & share best practices in different capital cities across Europe. Our impressive list of speakers includes experts from Meta, Tik Tok, Google, The Telegraph, Index Exchange, Microsoft and more.
After hosting the event virtually for the past two years, Interact will be back in person this year, and we will be heading to Madrid on 25th and 26th of May! In partnership with IAB Spain, we will be hosting two days of keynote speeches, panel discussions, and networking opportunities.
If you would like to join us in Madrid, tickets are available here.
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Notes to editors
About IAB Europe:
IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market.
Media contact:
Marie-Clare Puffett, Senior Manager, Marketing & Industry Programmes, IAB Europe – puffett@iabeurope.eu
Lauren Wakefield, Marketing and Industry Programmes Director - wakefield@iabeurope.eu
On the 25th and 26th of May, IAB Europe will host its flagship event Interact in Madrid. In partnership with IAB Spain, we will be hosting two days of keynote speeches, panel discussions, and networking opportunities. From the attention economy, CTV, and retail media, through to premium publisher’s advertising models, sustainability, the latest policy and regulatory developments, and more, no stone will be left unturned as we take a deep dive into the next era of digital advertising.
In the run-up to the event, we will be introducing you to some of the leading speakers that will be discussing and debating how we can Drive the Next Digital Decade.
We are pleased to introduce Artur Semioniov, Director of Product & Innovation at Xaxis EMEA.
Q. Firstly, thank you for supporting Interact 2022. So, apart from your own session, what are you most looking forward to seeing at Interact?
There are a lot of great sessions this year on the agenda. I’m particularly looking forward to the attention economy presentation and panel discussion on the 25th of May. Attention as a topic, and as a metric, has been around for a very long time but hasn’t been incorporated more deeply into wider campaign planning, activation and reporting processes. I’m excited to hear more about the topic and hopefully learn how we can utilise it more effectively in the future.
Q. What is your role at Xaxis and what’s been your focus so far this year?
I’m Director of Product & Innovation at Xaxis EMEA. Xaxis is the outcome media company and GroupM’s advanced programmatic arm. We utilise our proprietary Artificial Intelligence technology and custom algorithms to deliver outcomes to our clients from their media investments.
My team is working closely with our agencies and clients to improve and develop new programmatic capabilities across display, video, audio, digital out of home (dooh) and new-emerging opportunities like in-game. This year a lot of our focus is dedicated to finding ways to connect different formats and platforms to work together as one unified advertising strategy.
Q. You will be presenting a keynote on how we can reboot our thinking of AI and connect the dots between platforms, channels, media and creativity. What steps do you think we need to take as an industry to make this happen?
Education is an important stepping stone. To bring the best out of the AI tech, we as an industry need to collectively raise a general understanding of AI capabilities and its possible application of it in digital advertising.
As a capability, machine learning has been around for some time now. In the last few years, the application of machine learning has developed and matured in the programmatic buy-side. However, as a technology, I think it has a much bigger role to play in the future of digital advertising. We see an opportunity for a much wider application of AI going forward as a means to connect media buying with creative execution and establish a connection between different platforms and channels to work together in unison.
This however requires a lot of different teams and stakeholders to work together. And therefore, raising awareness and understanding of AI capabilities across the industry is an important step forward.
Q. What most excites you about the use of AI and its potential for the future of digital advertising?
I see multiple applications of AI in the future. Some of these applications will be easier to achieve than others.
In the short term, AI can help us evolve KPIs that we are using to plan, optimise and measure the success of digital advertising campaigns. In a lot of cases, we are still relying on metrics that have been established a long time ago and need a refresher to be more aligned with the current state of the digital landscape.
In the long-term, I hope that with the use of AI technology we will be able to break some of the siloes and bring unified cross-platform and cross-channel campaign execution to fruition.
Q. A bit more about you - what do you most enjoy doing in your free time?
Travelling is my favourite go-to option when I have free time. After a long period of no travel possibilities due to the pandemic, I’m trying to make the most of it now. Even if it’s a small local trip outside the city, it feels like a big treat.
Q. Why do you think people should attend Interact this year?
We are part of a very dynamic industry. There will be a lot of changes happening in the upcoming years, but this also opens doors for new innovative ideas. I think Interact is a great place to share and discuss ideas and learnings across the industry and how to bring them to life.
IAB Europe has partnered with B2B Marketing Expo, taking place on 22-23rd November 2022 at London’s ExCeL. The event connects the most proactive marketing professionals with the tools, techniques, and innovations they need to be at the forefront of the ever-evolving world of marketing.
Exhibiting at B2B Marketing Expo
As part of our official partnership with B2B, IAB Europe members receive an exclusive exhibitor discount of £50 per sqm discount when booking! Not only that but if you book before the 31st of May you’ll be getting a discount on the Early Bird prices, so don't miss your chance to get the best price possible!
To activate this offer, please contact Christopher Martin, Director of Partnerships on Christoper.Martin@Roarb2B.com
DD: 020 8126 4669
Why book early?
This year, the exhibition promises to be the most forward-thinking to date; housing 200 industry-leading suppliers and 200 educational seminars from some of the world’s top experts and innovative thinkers.
Join one of the most collaborative and inventive communities when they come together face-to-face under one roof at ExCeL London on the 22-23 November 2022.
Supporting our members
As part of the B2B Marketing Expo’s comprehensive seminar programme, the IAB will be presenting a session to an audience of highly engaged marketers.
Thousands of professionals will come together at the ExCeL to research the market, learn about new innovations, and discover the latest strategies and trends to progress and develop their marketing in a unique educational programme, consisting of expert-led seminars and panel debates, live demos of the latest technology, as well as industry leading companies equipped with the industry’s finest solution led products and services.
Find out more about B2B Marketing Expo here or contact the IAB team for further information. Please note all stand bookings must go via the event organiser, ROAR B2B.
