Interactive Advertising Bureau

Open Now - MIXX Awards Europe 2025

The 2025 MIXX Awards Europe are now open for entries under this year’s inspiring theme: Future Proof Creativity! 

The MIXX Awards Europe are designed to recognise and celebrate excellence in digital advertising across various formats and platforms. The acronym "MIXX" stands for "Marketing and Interactive Excellence." These awards honour campaigns that demonstrate outstanding creativity, innovation, and effectiveness in the digital advertising landscape. 

Now in its 14th year, The MIXX Awards Europe remains the benchmark for excellence across the continent, showcasing campaigns that combine imagination with effectiveness across all channels, formats, and platforms. Under this year’s theme, Future Proof Creativity, we’re spotlighting the ideas and strategies that are built to last. Work that transcends trends, embraces new technologies, and connects with audiences in powerful, enduring ways.

With 28 categories, the 2025 MIXX Awards reflect the full scope of innovation shaping our industry. Whether you’re redefining user experiences through AI or immersive tech, building compelling content narratives, or delivering performance-driven results in high-growth areas like CTV, digital audio, or Retail Media, there’s a category to spotlight your success. 

Why Enter the 2025 MIXX Awards Europe?

Winners of the awards are renowned in the industry for having delivered some of the most impactful and innovative work that Europe has ever seen. Here’s why you should enter:

  • Gain industry recognition for your campaigns or research projects
  • Get your work in front of industry leaders across Europe
  • Develop business opportunities
  • Benchmark your work against competitors
  • Inspire the community
  • Challenge and reward your team

Enter Now For Early Bird Discounts

Enter before the early bird deadline on Thursday, 7th August, to make the most of the discounted entry fee! You can find the entry notes here and the FAQs below to help make sure your entry is on track. We also recommend entering your work into multiple categories to get maximum visibility for your project or campaign.

  • Submit your entries here
  • Access the entry notes here
  • View the 2024 winners  here

The final deadline for all entries is Thursday, 18th September. 

Submit your entries

Entries for the Prestigious Annual MIXX Awards Europe are Now Open!

The MIXX Awards Europe is now accepting entries from talented and hard-working teams that have created some of the best digital campaigns in Europe.

The awards offer a unique opportunity to gain pan-European exposure in front of industry leaders and to be celebrated by the industry through 2024 and beyond. Entries will be reviewed by a jury of experts from across the digital advertising industry who dedicate hours of their time to reviewing and discussing all entries. Winners of the awards are renowned in the industry for having delivered some of the most impactful and innovative work that Europe has ever seen!

Why enter?

  • Gain industry recognition for your campaigns
  • Get your work in front of industry leaders across Europe
  • Develop business opportunities
  • Benchmark your work against competitors
  • Inspire the community
  • Challenge and reward your team

Hosted by IAB Europe, the winners will be announced at a virtual ceremony on Thursday 18th July that will be live-streamed to ensure that anyone from across Europe can participate. Winners will also be invited to participate in a series of IAB Europe webinars and podcasts on 2024 creativity in digital advertising.

Promoted across IAB Europe’s network of National IABs and corporate members, it will be a great opportunity to promote and celebrate the very best of our industry by doing a deep dive analysis into the strategy, creativity, and results of the 2024 winners.

Enter Here

More About The MIXX Awards Europe

The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns in Europe. Winning entries will be showcased to educate the marketplace about what works and why within digital marketing, as well as inspire the industry by highlighting innovations and future trends.

All European campaigns that have been entered into another IAB MIXX Awards national competition (or other national competition if there is no national IAB MIXX Awards competition) or international award competition from 2023 to present can be entered.

Gold, Silver, and Bronze awards are available for each category. Gold award winners will be entered into the MIXX Grand Prix award representing the pinnacle of achievement in European digital marketing this year.

The early bird deadline to enter is 20th May 2024. The final deadline for entries is 7th June 2024.

Find out more about the entry requirements and fees here. We have also put together a list of handy FAQs here. 

View the 2023 winners here.

MIXX Awards 2025 FAQs

With 28 categories grouped under five themes: Tech & Innovation Excellence, Content & Social Storytelling, Strategic Impact & Purpose, Media & Channel Innovation, and Culture, Communities & Immersion - there’s a spotlight for every forward-thinking campaign. Before you enter, take a look at the FAQs below to help with your submission. 

How much does it cost to enter the awards?

Early bird fee (by Thursday 7th August 2025):
 - €330 (excl. VAT) per campaign in one category
 - €200 (excl. VAT) per campaign for each additional category

 Regular fee (8th August – 18th September 2025):
 - €450 (excl. VAT) per campaign in one category
 - €300 (excl. VAT) per campaign for each additional category

Entrants from small European markets (with total digital ad spend < €0.6bn, per AdEx Benchmark 2024) can access the early bird fee throughout the competition. These markets include: Bulgaria, Croatia, Greece, Hungary, Ireland, Romania, Serbia, Slovakia, Slovenia.

Please note: Entries from Russia and Belarus are not currently accepted due to IAB Europe’s suspended cooperation with these regions.

What are the key deadlines?

- Entries Open: 17th July 2025
 - Early Bird Deadline: Thursday 7th August 2025
 - Final Entry Deadline: Thursday 18th September 2025
 - Winners Announced: Wednesday 29th October 2025 (Virtual Awards Ceremony)

Who can enter?

Any European campaign that was entered into a national or international award competition between 2024 to present can be entered.

What are this year’s core themes and categories?

The 2025 MIXX Awards feature 28 categories under these 5 themes:
 1. Tech & Innovation Excellence – e.g. AI, immersive tech, product design
 2. Content & Social Storytelling – e.g. influencer collaborations, branded content
 3. Strategic Impact & Purpose – e.g. B2B, ESG, NGO, marketing effectiveness
 4. Media & Channel Innovation – e.g. CTV, retail media, cross-platform synergy
 5. Culture, Communities & Immersion – e.g. gaming, metaverse, co-created content

 For full descriptions and criteria, view the Entry Notes online.

How do I enter?

Entries will need to be submitted online via the Eventora platform: 

https://www.eventora.com/en/Events/mixx-awards-europe-2025/Submissions/Create 

We encourage you to submit your campaign in multiple categories* to increase its visibility and showcase its strengths across different areas. All category selections must be made within the same entry process. Each additional category is charged at a reduced rate of €200 (early bird) or €300 (regular) entry fee. Submissions made separately will be charged as full individual entries.

*Please note that the platform does not allow separate summaries, objectives, or results for each additional category you want to enter your campaign in. Therefore, if you are planning to enter one campaign across multiple categories, please ensure the entry details have been written so it is relevant to all of the selected categories.

Can I enter more than one category?

Yes, you can enter each campaign into multiple categories. There is a discounted fee for each additional category (see entry fees under question 1). If you would like to enter the same project into multiple categories, please use the same details and materials for each category. If you wish to tailor the details according to each category, then please submit these as a separate entry. 

What information do I need to provide?

The entry form asks for a campaign summary as well as details of:

  • The objectives and strategy
  • The creative 
  • The campaign results

Do I get a discount for multiple entries?

Yes, entering the same campaign into multiple categories. Discounts do not apply for submitting different campaigns.

What should the supporting video include?

- Max 3 minutes
 - Hosted on YouTube (unlisted)
 - Clear explanation of the campaign and its creative assets
 - English voiceover or subtitles

What time period should my campaign cover?

Campaigns entered into a national or international competition from 2024 to present are eligible.

How will entries be judged?

Entries are judged on:
 - Strategy (33.3%)
 - Creative (33.3%)
 - Results (33.3%)

Scores are combined, and judges meet to determine Gold, Silver, Bronze, or Nominee status. The top gold winner may be awarded the MIXX Grand Prix 2025.

What awards are available?

- Gold
 - Silver
 - Bronze
 - Grand Prix (top Gold winner)
 - Shortlist Nominee (up to 5 entries per category)

When will winners be announced?

Winners will be announced at a virtual ceremony on Wednesday, 29th October 2025. The event will be live streamed for all participants across Europe.

Who is on the jury?

The jury includes senior digital experts from across Europe. The full jury list will be published on the MIXX Awards website shortly.

What if I need more time to submit?

Please contact the IAB Europe team directly:
awards@iabeurope.eu

How will the winners be promoted?

Winning campaigns will:
 - Be included in IAB Europe’s Knowledge Hub
 - Be showcased across IAB Europe’s social channels and member networks
 - Feature in press releases, case studies, webinars, and potentially WARC
 - Be invited to participate in IAB Europe’s post-award webinars and podcasts

Where can I see previous winners?

You can view the 2024 MIXX Award Winners here

You can watch the full 2024 MIXX Awards Ceremony here

Can I enter a campaign that has previously been entered into another awards competition?

Yes, we welcome campaigns that have been entered into other awards competitions.

How will my entry be evaluated?

The judges will give a score against each criteria (strategy, creative and results)  for each entry as per the criteria outlined in the entry notes. These factors are then combined to create a total score for each entry.  All judges' scores are totalled and the highest scoring entries will determine the shortlist.  The judges will then meet to discuss the highest scoring entries and then agree on winners for each category. More detail is in the Entry Notes. 

 

MIXX Awards Europe Judges (Coming Soon)

Chair -
Eddie Adedeji

Global Trading & Investment Lead PMX Investment Managing Partner, Publicis
With over 20 years of media experience, Eddie has worked across a wide range of clients and categories at a national, regional & global level. Starting his career within research at Leo Burnett, he moved into a trading role and was UK Buying Director for all media in the UK. After moving into a regional investment role for P&G, he became investment director for global network clients before moving to his current role of Managing Partner for Value Management within Publicis Media Exchange. In addition to business development responsibilities, his current experience sees him linking the strategic insights and approach of Publicis Media’s agency brands to quantifiable media and business value for clients. Outside of work, Eddie lives his life through the eyes of 2 two daughters and the footballing skills of his son (a fellow long-suffering Newcastle United fan).

Andreas
Staios

Digital Director, UM


I was born in Athens and I am the Digital Director of UM Greece since 2011. Before UM, my previous experience has many multinational agencies like Ogilvy, Saatch&Saatchi and Nielsen designing and implementing digital strategies for both local and international brands.


I always was a techy. When this came to business was the best opportunity to build long term, exciting relationships between brands and audiences within digital ecosystem. I had the chance to design digital strategy for a wide array of multinational (American Express,
Carlsberg Group, J&J, Reckitt Benckiser, Mattel, Brown Forman etc.) and local accounts (BCA, Olympos etc.) including retail accounts (Carrefour).


Member of the Committee of IAB Greece, Greek representative in IAB Europe and member of the jury committee for all big, local or global, awards.

Angel
Iskrev

Creative Director, Proof


Angel Iskrev is creative director at proof. (an independent creative agency based in Sofia Bulgaria, part of By The Network). He has more than 12 years of experience in advertising. His work for brands such as Telenor Hungary&Bulgaria, Carlsberg Bulgaria, Lidl Bulgaria, fritz-kola, TELUS International Europe,
four paws, and many more, has received more than 250 awards at national and international festivals. 

He co-created proof. at the end of 2018. The agency went to won digital agency of the year at IAB MiXX Awards 2018, 2020 & 2021 & 2022 proof. won creative agency of the year in 2022 at FARA (Bulgaria’s most prestigious creative festival).

Angel’s work has been recognised at festivals such as The One Show, Epica Awards, Cresta, MAdStars, AdBlackSea, The Drum, Lisbon Ad Fest, White Square, IAB MiXX Awards with over 40 awards.


Angel has been part of the jury at The One Show, ADC'E, Lisbon Advertising Festival, MAdStars, Kyiv Advertising Festival, WINA, IAB MiXX Europe, AdBlackSea, Effie Bulgaria and many more, chairman of the creative jury at IAB MiXX Bulgaria for 2017, 2018 and 2020 and many national festivals.


Angel is IAB Bulgaria board member and visiting lecturer at New Bulgarian University & Softuni. Also being part of Ad Academy in Busan 2021, Webit and Digitalk and many more. In his spare time he is а sports commentator at Eurosport — having 7 Olympic Games behind his commentating back.


contact angel@proof.bg

Anna
Lubowska

Senior Executive, Independent Business Advisor
In 1992 Anna entered the advertising world as a Media Director at BBDO. From 1998 she led MEC in Poland and then, Central Eastern Europe. From 2010 Anna was Chairman, CEE, Russia and CIS. In 2018 she held the position of CEO GroupM Poland, the largest media investment group controlling nearly 40% share in the market.

After over 25 years within advertising holdings, Anna moved to an independent consultancy role. Since 2019 she has been working as a mentor, business and marketing advisor and member of supervisory boards.

As well as her business duties she has always been active in advertising community initiatives such as the Polish Confederation Lewiatan (Main Council member), SAR Marketing Communication Association (President of the board between 2009 and 2011), and various contests including Effie, Cannes, Media Trendy, Golden Hammer, Golden Drums, Cristal Awards, and European MIXX Awards.

Media & Marketing, a leading trade magazine in Poland, named her the legend of the Polish media, marketing, and advertising industry in 2019.

Elena
Ianni

Business Marketing Lead, Southern Europe, TikTok
Elena Ianni leads TikTok’s Business Marketing function in Southern Europe and is responsible for building the TikTok for Business brand in the region as the partner for understanding and solving marketing challenges. She is passionate about driving innovation through marketing programmes and partherships, events, content, industry vertical strategies.
Elena is a strategic marketing leader with an international background in tech marketing, with extensive experience within major brands, like Google and Twitter. Her expertise is in building and growing brands and helping customers achieve their business goals.

Elsa
Kalervo

Digital Audio Manager, Bauer Media

Elsa Kalervo has varied experience in media, public relations, and public speaking, including a decade of experience in working with commercial broadcasting. Starting as a radio personality and later moving on to producing, she now works as the Digital Audio Manager for Finland’s leading commercial radio broadcaster Bauer Media. Currently, she also acts as the chair for IAB Finland’s digital audio task force. Kalervo has a master’s degree in communication and a heart full of passion for the spoken word in a digital environment.

Branka
Batričević

Client Service Director, Four Dots Agency 
Branka gained her first marketing knowledge and experience at McCann Belgrade by working with
numerous clients on traditional communication channels. She has been part of the team of the digital
agency MRM Belgrade (the forerunner of today's agency Drive) since its founding.

With over 18 years of experience, Branka acquired an in-depth understanding and profound knowledge of digital projects and services, IMC process creation and execution, and forming and supporting teams in different markets where she proved her ability to deliver successful global projects and effectively represent the agency's culture and values.

As a Client Service Director at Drive, New Business Director at McCann, and IMC Director at UM Belgrade, she has been managing and leading multi-agency teams, implementing innovative methods
and unique approaches of collaborative processes, and overseeing extensive projects to meet and achieve Key Clients' business goals.

Branka has recently joined the Four Dots agency, an independent premium digital marketing agency with more than a decade of expertise in crafting and executing bespoke multi-channel performance-driven
marketing strategies.

On different meridians of the world, seasoned professionals of Four Dots are fully dedicated to transforming website visitors into leads and sales by integrating data analytics, SEO, paid performance, and content marketing solutions to meet and exceed Clients' business goals and maximize their ROl.

As a Client Service Director in the Belgrade office, Branka will supervise the team and services, improve
processes, nurture Client relationships, and maintain long-term partnerships.

Agnieszka Parfienowicz

GroupM Nexus Managing Partner, Media Solutions
Agnieszka Parfienowicz is a meticulous and experienced marketing professional with over 20 years of experience in the industry. Currently serving as GroupM Nexus Managing Partner, Media Solutions, she brings her expertise and insights to develop and implement cutting-edge marketing solutions for some of the biggest brands in Europe. Agnieszka is also a certified DIMAQ Professional trainer and an active participant in IAB Poland, where she serves as a member of the IAB Forum Program Council and the local MIXX Awards jury.
Agnieszka's accomplishments and recognition in the industry include receiving prestigious Effie Awards and Innovation Ad awards. She holds an MBA in Leading Innovation and Change from York St John University, and a degree in Management and Marketing with a specialization in Marketing Research from the Warsaw School of Economics. Her strong educational background, combined with her passion for innovation and creativity, has enabled her to develop and implement successful marketing strategies that leverage the latest technologies and trends.

Antonia Faulkner

Head of Marketing and Analytics, Samsung Ads Europe
Antonia Faulkner is Head of Marketing & Analytics at Samsung Ads Europe and APAC, where she has been critical in establishing Samsung Ads as a principal provider of Advanced TV advertising solutions, offering brands and advertisers a holistic view of TV viewership behaviours.

Antonia’s seasoned career in both B2B and B2C marketing has earned her extensive knowledge across a multitude of sectors including AdTech, Broadcast Media, Digital Advertising, and Financial Services. Prior to joining Samsung Ads in 2020, Antonia worked for Outbrain where she served as Head of International Marketing (EMEA, APAC & LATAM) and previously held marketing manager roles at HSBC and CNN.”

Tadeusz
Zorawski

Global eCommerce Strategy Director
Marketing communication business leader and strategist, new technologies trendwatcher and futurist. 

(LinkedIn, Twitter, Facebook) @tadekzorawski.

Emily
Roberts

Senior Associate at PwC and Co-Founder of The Women in Programmatic Network
Emily Roberts is a digital and programmatic senior associate with a wide range of experience over the past 9 years across the EMEA region. She spent six years working within the top UK publishers specialising in programmatic advertising, most recently heading up the commercial programmatic arm across EMEA at the BBC. In her spare time she runs one of the leading women’s networks in the advertising industry, called The Women in Programmatic Network.

She has also worked at Google, in the YouTube agency team and The Guardian programmatic sales team, as well as running a start up advertising agency.

Barbara
Sala

CEE Strategic Connection and Media Director, Coca-Cola
Barbara Sala brings 30 years of experience in the holistic marketing area with different roles covered during her professional career kicked off with a degree in Economics (Bocconi University of Milan) and a 9 months Master in Strategic Marketing.

She kicked off her journey in the marketing team of Mondelez, moving then to Coca-Cola Italy joining the local strategic marketing team and then extending her responsibility to the full IMC capabilities, meaning digital, media, experiential, packaging, trade marketing etc…

From 2013 she spent 3 years at the agency side as CEO of Vizeum Italy and in 2016 she came back to the Coca-Cola Company where she is currently European Strategic Connections Director managing 40 countries as part of an international and integrated marketing team, focusing on data-driven communication and bringing in house data management in the last 2 years.

She has been an adjacent professor at the Cattolica University of Milan covering the area of digital and interactive marketing.

Passionate about traveling, reading, and cooking she spends all her free time with her 2 daughters, family, and friends enjoying life to the max!

Szymon
Kukanow

Managing Partner at PHD media agency
Marketeer, psychologist, university lecturer, and passionate devotee of social trends and new technologies. Graduate of the University of Zielona Góra, Koźmiński University and SWPS University of Social Sciences and Humanities.

Szymon Kukanow is the Managing Partner at PHD media agency (part of Omnicom). In his marketing and management career, Szymon has managed local and international teams, building brands in over 50 markets in the past twenty years. Szymon believes that the best strategies start and end with the highest focus on consumer needs and desires.

As a psychologist, Szymon is constantly helping clients to live life to the fullest despite difficult challenges they may have experienced. He is also the proud owner of a lovely Jack Russell Terrier – Cha Cha, he loves cooking, traveling and socialising.

Emanuela
Recalcati

Senior Director of Creative Solutions Nexus, EMEA
Emanuela is the Senior Director of Creative Solutions at Nexus EMEA. With 20 years of experience in digital advertising, she is truly passionate about marrying data, tech and creativity.

In her role, Emanuela is responsible for driving creative innovation in programmatic across our 20 + EMEA markets, and she is leading the Nexus Creative Solutions team.

Before Nexus, she was at Microsoft EMEA, driving the strategy for Microsoft audience data products.

Originally from Milan she now lives in London with her husband, daughter, son and her little Yorkshire terrier.

Claire
Gleeson-Landry

Head of Investment & Sustainable Media, Good-Loop
Prior to joining Good-Loop, Claire spent over 15 years working at publishers such as The Guardian and the BBC in both print and digital advertising. Her passion for equality and the environment has driven her career in purposeful and accountable media, recently switching things up to lead on Good-Loop's Green Media Technology solutions. Outside of work, you'll find Claire scouring the Thames for discarded wetwipes or volunteering with rescue dogs in Romania.

Miriam
Faber

Head of Content and Campaigns, Meta
With 20 years of experience in B2B and B2C marketing, Miriam has an award winning career, creating change through entertainment and innovation.

Integrating communities and technology, Miriam engages people in an authentic and credible voice, collaborating with diverse Creators in front and behind the camera - moving the needle for some of the world’s most recognised brands including Nike, Red Bull, Google, Universal Pictures, and more….

Miriam has created high performing teams and pioneered new ways of integrating inclusion into everything we do at Meta - launching our first ever Disability narrative and collaborating with our Engineering teams to drive real world change with clients including P&G and Diageo.


She has been recognised as a ‘Diversity Champion for the third year in a row by The Guardian and is a regular contributor to speak industry events, podcasts and events - scaling her knowledge to others - including most recently, her deep interest in AI and Ethics.


Miriam is a born and bred Londoner and wife to Rachel aka @allsetbake - who are both Mothers to their three children.
Adrien
Masson
Head of AdTech Sales, Amazon Ads

Adrien joined Amazon Ads in 2014. He took part in the launch of the advertising business in France. He worked on structuring the retail media in France, and on developing relationships with media agencies. In 2020, he took over the management of Ad Tech sales in Southern Europe, bringing together planning, activation, and measurement capabilities with Amazon DSP, Amazon Publisher Direct, and Amazon Marketing Cloud.

He started his career with French publishers in the media and digital technology industry.

Ania
Gruszka

Chief Growth Officer, adQuery

Chief Growth Officer at adQuery,responsible for collaborations, media, acquisitions and market expansions. Chair of the Qualid Programme Board at IAB Poland. Previously Industry Director at Teads, Chief Digital Officer of IPG Mediabrands , CEO of Reprise ( awarded Forbes Diamond), board member of Magna and UM, CEE Digital Consultant at HAVAS and member of the Supervisory Board of IAB Poland. For several years, she has been convincing for the skilful use of interactive media related to changing consumer habits. Awarded the title of Top Thinkers by Screenlovers and Businesswomen of The Year by Puls Biznesu. Graduate of the University of Warsaw and the Polish Academy of Sciences with a certificate in creating social and behavioural expertise. She is committed to educating the marketing industry as a keynote speaker at, among others, the IAB Forum, Mobile Trends, VideoWars, European Commission, Internet Standard , Multiscreen Day and Online Marketing Congress. She has been a jury member of MIXX Awards,the Young Cannes Lions, the European MIXX Awards and the Golden Arrow.

Maria
Shcheglakova

EMEA Marketing Director

Maria Shcheglakova is a powerhouse marketer who runs a stellar team of marketing specialists at PubMatic EMEA. She joined PubMatic in January 2020, and she is responsible for all aspects of local corporate marketing strategy. Prior to joining PubMatic, Maria has held several positions in marketing across the technology and media sector, including Videology, Hybrid Theory, Wavemaker, Mindshare. But beyond her corporate role, Maria's heart beats for sustainability, and she finds joy in the beautiful chaos of motherhood to her 6-year-old son.

Sascha
Dolling

General Manager at Mediaplus Realtime
Sascha Dolling has been General Manager of Mediaplus Realtime since January 2022 and is primarily responsible for the internationalisation of data-driven advertising for the entire agency group. Based in Hamburg, he leads the development of globally applicable innovative, programmatic and data-driven media solutions.
Until 2021, Sascha Dolling was Senior Ad Tech Sales Manager at Amazon Ads, where he was responsible for sales of Amazon's entire Ad Tech Suite for clients such as Procter & Gamble, L'Oréal and Nestlé. Before that, the media science graduate spent three years at OMD Hamburg as Managing Partner Data Driven Marketing, where he was responsible for the further development of the agency's strategic orientation in programmatic and data-driven advertising. In this role Sascha became Tyto’s “Most Influential German in the Technology Sector 2020” for being the driving force behind the development of an early cookie-less targeting solution.
Until 2017, he was Director Digital Media Optimisation at G+J e|MS, where he was responsible for the entire yield management as well as the development and expansion of programmatic advertising. Further stations were Tchibo, Initiative Media and pilot.

Sascha Dolling, born in 1979, has been General Manager of Mediaplus Realtime since January 2022 and is primarily responsible for the internationalisation of data-driven advertising for the entire agency group. Based in Hamburg, he leads the development of globally applicable innovative, programmatic and data-driven media solutions.
Until 2021, Sascha Dolling was Senior Ad Tech Sales Manager at Amazon Ads, where he was responsible for sales of Amazon's entire Ad Tech Suite for clients such as Procter & Gamble, L'Oréal and Nestlé. Before that, the media science graduate spent three years at OMD Hamburg as Managing Partner Data Driven Marketing, where he was responsible for the further development of the agency's strategic orientation in programmatic and data-driven advertising. In this role Sascha became Tyto’s “Most Influential German in the Technology Sector 2020” for being the driving force behind the development of an early cookie-less targeting solution.
Until 2017, he was Director Digital Media Optimisation at G+J e|MS, where he was responsible for the entire yield management as well as the development and expansion of programmatic advertising. Further stations were Tchibo, Initiative Media and pilot.

Mihai Gongu

Chief Creative Officer at Cheil Centrade 
I'm the Executive Creative Director of Cheil Worldwide South-east
Europe recently awarded the IAB Mixx Europe Grand Prix and member in the Cheil Global Creative Council.

Prior to this I was the ECD of the digital-first integrated independent agency Tomorrow Shanghai, part of Swedish H&H group. Tomorrow has now become Media.Monks Shanghai. Under my leadership Tomorrow became Campaign Asia Boutique Agency of the Year across Greater China and lead brand agency across Mainland China for two main Pernod Ricard brands - Absolut Vodka and Ballantine’s Whisky, and also for New Balance Performance, Walmart, Dynaudio and Burberry. During my tenure, the agency won 9 new business pitches: the social retainer for Yves Saint Laurent, Rituals, Oysho and Devialet, the launch of Modern Mixology for Starbucks, a regional integrated campaign for AirAsia both, a film project for the launch of Clash de Cartier in China, Lululemon and KOHLER Eir.

Alexa Constantinescu

Programmatic Director, GroupM
Member IAB Romania, BoD
Sascha Dolling, born in 1979, has been General Manager of Mediaplus Realtime since January 2022 and is primarily responsible for the internationalisation of data-driven advertising for the entire agency group. Based in Hamburg, he leads the development of globally applicable innovative, programmatic and data-driven media solutions.
Until 2021, Sascha Dolling was Senior Ad Tech Sales Manager at Amazon Ads, where he was responsible for sales of Amazon's entire Ad Tech Suite for clients such as Procter & Gamble, L'Oréal and Nestlé. Before that, the media science graduate spent three years at OMD Hamburg as Managing Partner Data Driven Marketing, where he was responsible for the further development of the agency's strategic orientation in programmatic and data-driven advertising. In this role Sascha became Tyto’s “Most Influential German in the Technology Sector 2020” for being the driving force behind the development of an early cookie-less targeting solution.
Until 2017, he was Director Digital Media Optimisation at G+J e|MS, where he was responsible for the entire yield management as well as the development and expansion of programmatic advertising. Further stations were Tchibo, Initiative Media and pilot.

Alexa Constantinescu, an acknowledged leader in the advertising technology sector and recipient
of the Ad Tech Rising Star award in 2023 by ExchangeWire, is a seasoned expert in the fields of
programmatic advertising, influencer marketing, and the emerging area of Connected TV (CTV)
advertising. As a Nexus Media Solutions Partner at GroupM, Alexa is pivotal in spearheading
media product developments that not only align with but also amplify client outcomes,
showcasing a keen acumen for both innovation and trading.

Her extensive involvement in the advertising industry is marked by her roles as Co-Event
Manager for the IAB MIXX Awards Romania and her previous experiences as a juror for the IAB
MIXX Awards and the local Digital Divas competition, specializing in influencer marketing.

Vanessa Hoos

Group Head Social Media Consulting
Havas Media Germany
Sascha Dolling, born in 1979, has been General Manager of Mediaplus Realtime since January 2022 and is primarily responsible for the internationalisation of data-driven advertising for the entire agency group. Based in Hamburg, he leads the development of globally applicable innovative, programmatic and data-driven media solutions.
Until 2021, Sascha Dolling was Senior Ad Tech Sales Manager at Amazon Ads, where he was responsible for sales of Amazon's entire Ad Tech Suite for clients such as Procter & Gamble, L'Oréal and Nestlé. Before that, the media science graduate spent three years at OMD Hamburg as Managing Partner Data Driven Marketing, where he was responsible for the further development of the agency's strategic orientation in programmatic and data-driven advertising. In this role Sascha became Tyto’s “Most Influential German in the Technology Sector 2020” for being the driving force behind the development of an early cookie-less targeting solution.
Until 2017, he was Director Digital Media Optimisation at G+J e|MS, where he was responsible for the entire yield management as well as the development and expansion of programmatic advertising. Further stations were Tchibo, Initiative Media and pilot.

Vanessa has worked in the Social Media area for several years now. She started in a specialized
Influencer marketing agency (Lucky Shareman GmbH), where she planned, executed and evaluated
numerous campaigns for clients in many different industries.
In 2021, Vanessa started working at Havas Media Germany GmbH as Senior Social Media Consultant.
Since then, all influencer marketing campaigns have been planned, executed and evaluated
independently inhouse. Since July 2023, Vanessa is Group Head Social Media Consulting at Havas
Media Germany GmbH. Vanessa supervises several clients of different industries and assures the
quality of the social media & influencer campaigns.

Tanguy Le Falher

Head of Retail Partnerships – Unlimitail
Chairman of Retail Media Commission – Alliance Digitale France
After starting his career on the brand side at Unilever, Tanguy joins Publicis Group to launch and develop Publicis Commerce in France. In 2019, Tanguy co-creates and leads the working group dedicated to Retail Media within Alliance Digitale (merger of the Mobile Marketing Association and IAB France). Tanguy joins the retail media technology CitrusAd in 2022 to help French retailers achieve develop a new line of revenue and margin through Retail Media. Part of the acceleration of new retail partners, the Unlimitail project is founded by Carrefour Group and Publicis Group in June 2023 and gives a new horizon on retail media to more than 25 retail partners of this first-of-a-kind retailers’ alliance. Tanguy Le Falher is Head of Retail Partnerships at Unlimitail.
Vanessa has worked in the Social Media area for several years now. She started in a specialized
Influencer marketing agency (Lucky Shareman GmbH), where she planned, executed and evaluated
numerous campaigns for clients in many different industries.
In 2021, Vanessa started working at Havas Media Germany GmbH as Senior Social Media Consultant.
Since then, all influencer marketing campaigns have been planned, executed and evaluated
independently inhouse. Since July 2023, Vanessa is Group Head Social Media Consulting at Havas
Media Germany GmbH. Vanessa supervises several clients of different industries and assures the
quality of the social media & influencer campaigns.

Frequently Asked Questions

How much does it cost to enter the awards?

The early bird entry fee (enter by Friday 20th May) is €300 (excl. VAT) for entering a campaign in one category; €175 (excl. VAT) for entering the same campaign in additional categories.

The regular entry fee is (from 21st May to 7th June): €400 (excl. VAT) for entering a campaign in one category; €250 (excl. VAT) for entering the same campaign in additional categories.

Entrants from the smaller European markets can take advantage of the early bird entry fee throughout the competition. The definition of a ‘small market’ is a market with a total digital ad spend revenue of €0.6bn or less as per our AdEx Benchmark 2022 Report. The markets are: Bulgaria, Croatia, Greece, Hungary, Ireland, Romania, Serbia, Slovakia, Slovenia.

Please note, as with last year, we are currently not accepting any entries from Russia or Belarus due to our suspension of all cooperation with IAB Russia and Belarus (see IAB Europe statement here).

What is the entry deadline?

Early bird deadline: 20th May

Regular deadline: 7th June

Can I enter more than one campaign?

Yes, as long as the campaign has been entered into a local MIXX Awards, or equivalent, competition.

Can I enter a campaign that has previously been entered into another awards competition?

Yes, we welcome campaigns that have been entered into other awards competitions.

What timeframe should the campaign be?

All European campaigns that have been entered into another national or international award competition from 2023 to present can be entered.

Do I get a discount for entering more than one award?

A discount is available for entering a campaign into more than one category (see fees under question one). It is not possible to get a discount for entering multiple campaigns.

Can I enter more than one category?

Yes, you can enter each campaign into multiple categories. There is a discounted fee for each additional category (see entry fees under question 1). If you would like to enter the same project into multiple categories, please use the same details and materials for each category. If you wish to tailor the details according to each category, then please submit these as a separate entry.

What information do I need to provide?

The entry form asks for a campaign summary as well as details of:

  • The objectives and strategy
  • The creative
  • The campaign results

Entrants are also required to upload a supporting video which should:

  • Be no longer than 3 minutes
  • Be uploaded on YouTube (unlisted privacy)
  • Explain the campaign and showcase the creative
  • Be in English or have English subtitles

How will my entry be evaluated?

The judges will give a score against each criteria (strategy, creative and results) for each entry as per the criteria outlined in the entry notes. These factors are then combined to create a total score for each entry. All judges' scores are totaled and the highest-scoring entries will determine the shortlist. The judges will then meet to discuss the highest-scoring entries and then agree on winners for each category. More detail is in the Entry Notes.

Who is on the Jury?

The members of the jury will be listed on the Awards Webpage once they are finalised.

What if I need more time to submit my entry?

Please contact the IAB Europe team who will discuss this with you.

When will I know if my entry has been shortlisted?

The shortlist will be published W/C 1st July 2024

What awards are available?

Gold, Silver, and Bronze awards are available for each category. Gold award winners will be entered into the MIXX Grand Prix award representing the pinnacle of achievement in European digital marketing this year.

When will I know if my entry has won an award?

The 2024 winners will be announced at a virtual awards ceremony on Thursday 18th July. Hosted by IAB Europe, the ceremony will be live-streamed to ensure that anyone from across Europe can participate. Tune in live to see if your campaign has won and join hundreds from across the globe.

How will the winners be further promoted by IAB Europe?

Winners will be invited to participate in a series of IAB Europe webinars and podcasts on 2024 creativity in digital advertising. Promoted across IAB Europe’s network of National IABs and corporate members, it will be a great opportunity to promote and celebrate the very best of our industry by doing a deep dive analysis into the strategy, creative and results of the Gold winners.

Where can I see previous award winners?

You can view the PR to announce the 2023 winners here.

You can view videos of the 2023 winners here.

You can also watch short webinar recordings of some of the 2022 winners via the following
links:
In-Gaming Winner
Influencer Marketing Winner
Digital Out of Home Winner

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