Lauren WakefieldArtificial Intelligence is reshaping Europe’s digital advertising ecosystem, driving innovation, boosting productivity, and enabling smarter, faster, and more personalised campaigns. But with this growth comes the need for clear rules, ethical guardrails, and forward-thinking policy.
Developed by IAB Europe’s AI Working Group, the following whitepaper explores how AI is powering transformation and value creation across the advertising value chain, what businesses are doing to build safe and responsible systems, and what policymakers must prioritise to ensure Europe remains competitive in the global AI race.
Download the whitepaper to discover:
Download below to explore the path toward ethical, effective AI in advertising.
A huge thank you to the following members of our AI Working Group for their contribution to this whitepaper, including:
