Interactive Advertising Bureau
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IAB Europe’s Pan-European Retail & Commerce Media Landscape

May 08,2025
Lauren Wakefield
retail media

The Retail and Commerce Media ecosystem is rapidly expanding, with new players and platforms continuously entering the space. As this landscape evolves, staying informed can be challenging.

To help marketers, media buyers, and industry professionals navigate this dynamic environment, our Retail & Commerce Media Committee has developed a new Retail & Commerce Media Landscape Overview. This resource offers a clear and concise snapshot of the key sectors and players shaping the ecosystem today, from retailers and marketplaces to tech providers and media networks.

Whether you're new to the space or looking to refine your strategy, this overview will help you understand the structure of the ecosystem and identify the opportunities within it.

Download your copy below. 

iconDownload - 1.90 MB

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