Interactive Advertising Bureau

Report details all factors contributing to 30.5% annual growth

All 28 markets recorded double-digit growth

Brussels, Belgium, 28 June 2022 – IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today released its full 2021 AdEx Benchmark Report following the release of the study highlights in May. The report is the definitive guide to advertising expenditure in Europe covering 28 markets. It details the formats and channels that contributed to digital advertising’s annual growth of 30.5 percent in 2021, culminating in a total market value of €92bn.

Commenting on the positive market growth in 2021, Townsend Feehan, CEO, IAB Europe said:

“The past two years have been challenging for many and it is encouraging to be able to report such positive growth for our industry. This is a testament to the people, products and services that help steer and grow the digital advertising industry, even in the most exceptional circumstances.” 

Every market in the study experienced double-digit growth

All 28 markets covered in the study have recorded double-digit growth. Seven markets grew above the average growth rate of 30.5%, with a mix of countries from Western and Central & Eastern Europe.

The market recorded the highest growth rate since 2008

IAB Europe forecast a growth rate of 28.6% for 2021. The markets surged and exceeded expectations to achieve a growth rate of 30.5%, which is the highest growth recorded in the study since 2008. This equated to a total of €21.5bn added to the digital advertising market in 2021. 

Still headroom for growth

When looking at digital ad spend per head, some key markets still lag behind the European average of €115; Spain for example at €92 and Poland at €38. 

Video continued strong growth in 2021

Video was a key driver of growth both in and out of social spend. It grew by 46.2% and now accounts for 41% of all display ad spend. Video also now exceeds half of total display spend in three markets; Ukraine, UK and Italy. 

Digital Audio recorded the strongest percentage growth

In 2021 digital audio grew by 50.7%, higher than all other formats. The audio market continues to grow rapidly, from a low base, reaching €700m in 2021, or 3% of display spend. 

Programmatic now commands 57% of display ad spend 

Programmatic, excluding social, accounts for more than half of display ad spend driven by a move to private market places and adoption in CEE markets.  

Dr. Daniel Knapp, Chief Economist, IAB Europe, who compiled and presented the study commented:

All parts of digital advertising benefited from the 2021 bonanza, but most notably those formats and approaches that enable small and medium sized businesses, e-commerce related advertising, video-based storytelling and formats that provide access to new consumer behaviour at scale, such as audio and gaming. 

Although market growth in 2021 was tightly clustered in the mid-20ies for most countries, European digital ad markets are heterogeneous with a wide range of ad spend per capita allocations even in markets of similar economic power. This signals significant headroom for growth  remains available.

View and Download the Full Report Here

Notes 

AdEx Benchmark is the definitive guide to advertising expenditure in Europe. 

The data has been compiled by IAB Europe based on information provided by the national IAB offices around Europe. The report includes market size and value information for 2021 for the following markets: Austria, Belarus, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, UK and the Ukraine. The data represents the calendar year 2019 January- December. This is the sixteenth AdEx Benchmark study which began in the calendar year 2006. Display includes PC-based and mobile banners, rich media and video formats.

The report provides a comprehensive perspective of digital advertising spend across Europe which is essential in benchmarking market development trends, the increasingly pan-regional nature of digital advertising investments and the role of Europe’s digital economy in a global context, attracting global start-up funding and European policy formulation.

 

For more information, please contact:

Lauren Wakefield, IAB Europe (wakefield@iabeurope.eu / +44 7828 514 193)

Marie-Clare Puffett, IAB Europe (puffett@iabeurope.eu / +44 7973 836 917)

Our committees are the backbone of our organisation. These groups bring together industry leaders and experts to connect and collaborate on initiatives to support the growth and development of digital marketing and advertising in Europe.

So far in 2022,  IAB Europe’s committees have produced outstanding outputs. From an updated guide on the Post Third-Party Cookie Era and a new Guide to In-App Advertising to a Guide to CTV Targeting and Measurement, our committees have been very busy!

If you’re keen to get involved after the summer break, we’d love to have you join us! We have a range of committees that every IAB Europe member can join and be as much or as little a part of as they so desire. Below, we’ve put together a summary of our committees so you have all the information you need to sign up and get involved.

Why join a Committee?

Being a part of a committee will help you to expand your knowledge and network, and give you the chance to provide valuable education and guidance to the wider community. You can stay up to date on the latest regulatory affairs and public policy initiatives that promote self-regulation, best practices, and industry standards. You'll have the opportunity to become a speaker or moderator at large industry events, organised by our committees. And finally, being a part of a committee allows you to influence the work we are doing each year to drive forward the future of our industry.

What’s involved? 

Each committee has a monthly conference call with a quarterly face-to-face meeting. The committee Chair and Vice-Chair lead each session and proactively involve members to get the very best from each meeting. The latest projects and outputs will be discussed so members can decide what they’d like to get involved with and work on. Most committees will focus on two to three key projects each quarter which could range from producing a white paper to conducting industry research and market insights. For any output you are involved with, you and your company will be cited in the report and have the opportunity to be involved in subsequent PR or events.

What Committees can I join?

For more details on the committees with details on the Chairs, work plan, and contact details, please click here.

16 June 2022, Brussels, Belgium - IAB Europe today declared its formal endorsement of the strengthened Code of Practice (CoP) on Disinformation, as part of its participation in the launch event held in Brussels.  

The CoP was revised to take account of the European Commission’s Guidance on Strengthening the Code of Practice on Disinformation released in May 2021.  IAB Europe was an active participant in the revision process, alongside other stakeholders including corporate players from online advertising and platforms sectors as well as fact-checking organisations, civil society representatives and other parties providing solutions to fight disinformation. 

IAB Europe was one of the signatories of the original CoP in 2018, widely recognised as the first-ever policy tool addressing the challenge of disinformation. In its role as a trade association signatory, IAB Europe has been evangelising the Code within the industry and encouraging continued collaboration on it across the digital ecosystem.

“Online disinformation is a scourge and a major challenge to contemporary society,” said Townsend Feehan, IAB Europe CEO. “The drafting process of the strengthened Code has brought together a diverse group of stakeholders, including direct participation of advertising industry players and their experts. Their involvement allowed for in-depth discussions and commitments to address brand safety aspects that are particularly important for ensuring brands’ confidence in a safe and trusted digital ecosystem. We are looking forward to seeing through the commitments of the CoP, to help defund the dissemination of disinformation and support industry innovations that contribute to diminishing its incidence.”

IAB Europe will continue to help educate the industry on the importance of the CoP and of its commitments that aim to contribute to a digital space that continues to provide accurate information and views, on terms that are accessible and affordable for all citizens. IAB Europe will also work with other signatories to ensure a strong monitoring framework in order to assess the implementation and impact of the CoP, reporting on its contribution accordingly.  

 

IAB Europe is recruiting a full-time Digital Advertising Privacy Officer to join its growing Brussels-based privacy team. The role will be mainly focused on the Transparency & Consent Framework (TCF), a widely-deployed European standard developed to help ad-supported websites comply with their obligations under the GDPR, but there will be scope to explore other privacy and data protection-related topics and support the development of new standards.

Candidates should have an interest in digital technology, especially media and advertising, and at least a basic understanding of the European data protection legal and policy framework and/or Information Technology.

Key responsibilities

The Digital Advertising Privacy Officer will be responsible for implementing and iterating on the compliance validation and enforcement programmes for the TCF, the premiere privacy standard in the digital advertising industry. The enforcement programme ensures that the vendors and consent management platforms (CMPs) that implement the TCF comply with its Policies and Technical Specifications, a critical work-track in the maintenance of this important privacy solution. The Privacy Officer’s tasks and responsibilities include but are not limited to:

The Digital Advertising Privacy Officer will report to IAB Europe’s Privacy Director.

Profile

Professional attributes:

Personal attributes:

What’s in it for you?

Location: Brussels

Type: Full-time

Salary: Commensurate with experience

Contract type: Indefinite

About IAB Europe

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market. Visit our website for more information about IAB Europe and its members.

To apply, please send your CV & a covering letter by email to jobs@iabeurope.eu with a subject line: ‘Digital Advertising Privacy Officer - Application’. While we may not be able to reach out to every applicant, we will contact candidates whose skills and experience are a strong match for the position.

On 25th and 26th May 2022, IAB Europe hosted its annual, flagship event, Interact, in Madrid after a two-year virtual break. In this blog post, Interact attendee, İlhan Demir, IAB Academy Manager, dives into his experience of the two-day conference and awards ceremony. Are you hoping to join us next year? Then keep reading for a first-hand view!

The Venue

Circulo de Bellas Artes, one of the historical-cultural centres of Madrid, hosted the Interact Conference and Award Ceremony. The building, which is one of the important touristic locations in the city, provided unforgettable moments to all participants both in terms of architecture and with its terrace/city view, which can be entered with a museum card.

AdEx Benchmark 2021 Results

The conference's opening session was the results of the AdEx Benchmark 2021 European Digital Media Investments Report, which is eagerly awaited every year. According to the report prepared with the contributions of IAB Europe Chief Economist Daniel Knapp;

After the session where the report was announced, Daniel Knapp and GroupM COO Lisa Humphreys shared their comments on the figures. According to the comments received, although the growth continued in double digits, the opinion is that there is still greater potential for further growth. It was stated that there will be more growth in areas such as Digital Out Of Home, Video on Demand, Retail Media, and Connected TV for 2022.

New Playground for Brands: Workday Consumer & Attention Economy

The emergence of the opportunity to work from anywhere, along with the pandemic, blurred the boundaries between the work and personal lives of employees, and also caused the emergence of two same personas, "employee mode" and "consumer mode" during working hours. Research results shared by Forrester EMEA Consulting Group's Senior Consultant, Asha Dinesh, defines the “workday consumer” as:

On the other hand, according to the research, brands cannot gain the attention and contact of consumers with out-of-date consumer persona strategies. Changing social and working life dynamics show that brands can create more opportunities.

In the panel after the session, the experts emphasised the importance of reaching the consumer with the right call to action with the right advertising communication in the right medium, with the changing consumer behaviours after the pandemic.

It is coming…

 Thomas Servatius, Co-CEO of Smartclip MD Platform & Technology, shared his insights on the future of traditional and digital publishing:

One of the interesting points in the presentation was the information that the company started to replace the linear advertising spots in Germany and Spain with different advertising spaces specific to the audience. Of course, it is a matter of curiosity what kind of legal and commercial regulations will be required in order for this situation to spread to other countries.

In the connected panel, it was stated that the "consent" to be obtained from the viewer for personalised communication over Connected TVs should cease to be a competitive phenomenon and be valid for all platforms. The importance of implementing a holistic measurement approach and the ongoing efforts to standardize the metric differences between Linear TV and Connected TV were shared.

Retail Media: “I wonder what unit profitability was in 2017 without advertising” (Jeff Bezos) 

Another main topic of the first day of the conference was Retail Media. In the panel that took place after Daniel Knapp's detailed introduction presentation, predictions about the point and future of Retail Media were shared.

According to Daniel Knapp's review, sources for retail media budget growth in the US are listed as follows: Organic growth in Digital, Digital channels, traditional channels, commerce, sponsorship/events/promotions.

Although there are challenges such as infrastructure and process management for retail companies to enter the media business, companies from many different industries are expected to increase their investments in this field in the near future.

The Metaverse

Meta's EMEA Global Business Marketing Director, Carrie Timms, brought the participants together by narrating the possibilities of the Metaverse. She portrayed the developments that await us in many subjects such as education, technology, new job opportunities, security and privacy, through the Metaverse universe.

The New Role of Industry Associations During Crisis

In the last session of the day, IAB Ukraine CEO Anastasiya Baydachenko conveyed what happened with the war that started on February 24.

Although it is said that creative ideas emerge in times of crisis, it would not be wrong to say that war is a very extreme example. Baydachenko shared that even in this situation, many studies continue, such as bringing individuals together, ensuring correct information flow within the country and internationally, maintaining motivation and ensuring the continuation of activities. Baydachenko's speech received a standing ovation from the participants. 

And The MIXX  Award goes too…

Every year, MIXX Awards Europe and Research Awards Awards found their owners at the Interact Conference. Turkey was awarded a total of 6 projects, making it one of the countries that received the most awards. Congratulations again to the all-winning agency and advertiser teams.

For the full list of winners

 Premium Publisher Business Model in Digital Advertising

The first session of the second and last day started with a presentation from The Telegraph's Head of Commercial Success, Digital Innovation, Anthony Crocker. Sharing the changes they made regarding premium publishing, Crocker conveyed what can be done for a healthy reader experience:

Brand Safety, Brand Attention, and Brand Impact metrics are of great importance to make the experience of the readers valuable. 

19% of subscribers engage with more meaningfully brand ads. 22% remember the brand they saw the ad for.

Although brands generally prefer the headline areas of the site, the most interacted pages stand out as article pages.

What did you do today for “sustainability”?

The last sessions of the conference were about the sustainability issue that has been talked about in Turkey for many years. The issue of sustainability has an important place in the policies of companies from both social and environmental aspects. While describing the changes involving the employees at Google, Google EMEA Head of Sustainability Adam Elman said that adding scooter and bicycle routes that will support fewer carbon emissions on Google Maps is among the near-term plans.

So how can we reduce carbon emissions in the supply chain?

By increasing the efficiency of data transfer: it is possible to change the infrastructure with faster processors and smarter data centres.

By reducing the amount of data being sent: By determining strategies for how and under what condition data is sent.

Supply the Internet with green energy only.

In fact, the steps to be taken are quite simple. Here, it is necessary to pay attention not only to technological steps but also to behavioural changes. Initiatives such as accurate targeting, avoidance of fraud, and even increasing the efficiency of asset transfer are very important. Extra mails, unnecessary downloads, etc. situations are significant triggers of extra carbon emissions.

See you next year!

And just like that, the two day conference came to an end. The event, which was attended by over 200 industry professionals from different countries, added a great motivation to the industry after the pandemic. Although it has not yet been announced which European city will host Interact next year, we hope nothing affect us all meeting in person again. And maybe one day, Istanbul will host Interact!

 

 

 

On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid!

We finally got the chance to bring leaders from across the digital advertising and marketing ecosystem together! Thanks to the support of our sponsors and media partners, and the wonderful team at IAB Spain, we enjoyed two days of keynote speeches, panel discussions and networking under the central theme of Driving the Next Decade’. 

Check out the highlights video here

We unpacked a whole host of topics in an attempt to drive the digital advertising ecosystem forward. From the attention economy, CTV, and retail media, through to premium publisher’s advertising models, sustainability, and more.

Thanks so much to everyone who joined us and thank you to all of the amazing speakers who came together from across Europe and beyond to share their insights and expertise. With over 275 people joining over the two days, we are delighted to call it a great success.

If you didn’t have the opportunity to join us, fear not! In this post, you will find links to all of the highlights, which include the session overviews, as well as video recordings for you to view in your own time. 

Event Highlights!

Interact 2023 - Stay Tuned!

We hope you will be able to join us next year! Stay tuned for the reveal of the next location and get ready to pop the date in your diary as we prepare for Interact 2023.

In the meantime, if you’d like to know more about IAB Europe or how you can get involved in Interact 2023 please do reach out to communication@iabeurope.eu 

 

On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid!

We finally got the chance to bring leaders from across the digital advertising and marketing ecosystem together! Thanks to the support of our sponsors and media partners, and the wonderful team at IAB Spain, we enjoyed two days of keynote speeches, panel discussions and networking under the central theme of Driving the Next Decade’. 

Check out the full highlights video here

On day two, we turned our attention to premium publisher business models, AI, sustainability, and the TCF. If you missed it, not worry, here you can find an overview of each session, along with some video highlights. 

Open for Business: The Value of the Premium Publisher Business Model in Digital Advertising -  Keynote presentation with Anthony Crocker, Head of Commercial Success, Digital Innovation, The Telegraph

We opened with an engaging keynote presentation from Anthony Crocker, Head of Commercial Success, Digital Innovation, The Telegraph, who talked all about the role advertising plays in a subscription-first strategy.

With the impending deprecation of the third-party cookie, he looked into the value of first-party data and the part it plays in future-proofing advertising delivery, how premium publisher insights can encourage advertising investment in quality journalism and shared the key success metrics in a premium publisher environment that you need to know today.

Watch the recording here. 

View the presentation here. 

How are Premium Publisher Advertising Models Evolving?

Next, we heard from a panel of experts on How premium publishers are evolving their advertising business models. The panel looked at  first-party data strategies as well as innovations in areas such as branded content, eCommerce, and partnerships.

Moderated by Constantine Kamaras, Chairman Emeritus, IAB Europe, the panel featured:

Watch the recording here.

Connecting the Dots in a Digital Age: Reboot, Reconnect and Re-engage, the AI way - Keynote Presentation with Artur Semionov, Director of Product & Innovation at Xaxis EMEA

The digital advertising landscape is still very much a fragmented ecosystem, with new platforms, channels, and wall gardens. To deliver outstanding outcomes/performance you have to be the best at connecting the dots: between platforms, between channels, between media and creative…it can be a daunting task. What is the best way for brands to deliver an impactful customer journey, and how can AI help transform performance metrics to a higher quality value intrinsic to the planning stage?

In this session with Artur Semionov, Director of Product & Innovation at Xaxis EMEA, will reboot your thinking of AI.

Watch the recording here.

View the presentation here.

Building the Next Generation of Personal Data Platforms - Keynote presentation with Roberto González, Senior Researcher and Data Scientist at NEC Laboratories -

In this session, Roberto walked us through EasyPIMS: A privacy preserving data platform.

EasyPIMS is an experimental platform that allows any citizen using the Internet to obtain benefits (prizes, sweepstakes) by sharing their personal data in a transparent and privacy-friendly way. It connects companies and organisations that need data with people who want to give their data in exchange for prizes.

Watch the recording here.

View the presentation here. 

Introduction to Sustainability

Partnerships Director at SeenThis & Programmatic Advisor at IAB Europe, Andrew Hayward-Wright, gives us an insightful introduction to sustainability. A topic we cannot and will not avoid.

Watch the recording here.

View the presentation here.

Keynote presentation - Sustainability at Google - with Adam Elman, Head of Sustainability at Google EMEA

After an Introduction to Sustainability in Digital Advertising with Andrew Hayward-Wright, Adam Elman joined us from Google to expand on the following principle: At Google, we build technology that helps people do more for the planet.

He told us that operating Google business in an environmentally sustainable way has always been a core value. Google says there’s a lot to be proud of—but there’s also a lot more important work to do. 

“We unify our practices, partnerships, and products around a single mission — to foster sustainability at scale. By organizing information about our planet and making it actionable through technology, we help people make a more positive impact together."

Watch the recording here.

The Time to Act is Now: How Can We Address Sustainability in Digital Communication?

From websites to digital advertising, all digital communication activities have a carbon footprint that could be influenced. In this session, our panel of experts discussed different aspects of sustainability in digital communication, and why it matters to our industry today. They debated the possible ways that we can make positive changes and look at what can be done as an industry to help ensure a sustainable future of our planet.

Moderated by Charlotte Bricard, Editorial Director and Interact host, the panel featured:

Watch the recording here.

The Latest Developments and Evolution of the TCF

In our last session of the day a panel of experts took a deep dive into the Transparency & Consent Framework (TCF), discussing the latest updates to the framework in relation to the APD action plan. 

They shared how it is being adapted for a post third-party cookie world and uncovered how else it is evolving to work with new developments and innovations in digital advertising. 

Christoph Zippel, Senior Legal Counsel, RTL & Chair of IAB Europe's Policy Working Group moderated this session and was joined by:

Watch the recording here.

Thanks so much to everyone who joined us and thank you to all of the amazing speakers who came together from across Europe and beyond to share their insights and expertise. With over 275 people joining over the two days, we are delighted to call it a great success.

We hope you will be able to join us next year! Stay tuned for the reveal of the next location and get ready to pop the date in your diary as we prepare for Interact 2023.

 

On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid!

We finally got the chance to bring leaders from across the digital advertising and marketing ecosystem together! Thanks to the support of our sponsors and media partners, and the wonderful team at IAB Spain, we enjoyed two days of keynote speeches, panel discussions and networking under the central theme of Driving the Next Decade’. 

Check out the full highlights video here

On day one, we focused our attention on the trending topics of today. We tackled a whole host of industry issues, opportunities, challenges and aspirations. If you missed it, not to worry, here you can find an overview of each session, along with some video highlights. 

European Digital Ad Spend - All the Latest AdEx Benchmark Study Insights

We started, as we always do, with a keynote presentation from IAB Europe’s Chief Economist, Daniel Knapp around the latest AdEx Benchmark Study results. 

IAB Europe’s AdEx Benchmark report is the definitive guide to the state of the European digital advertising market. Daniel Knapp unpacked the channels and formats that contributed to the digital advertising market value in 2021. Daniel was then joined by Charlotte Bricard, Editorial Director, and Lisa Humphreys, COO, GroupM for an in-depth fireside chat on the results.

Watch recording here.

View the presentation here. 

The Workday Consumer Has Logged in with Asha Dinesh, Senior Consultant at Forrester EMEA Consulting Group

Next up, Asha Dinesh, Senior Consultant at Forrester EMEA Consulting Group took to the stage to deliver her keynote presentation.

In the anywhere-work world, the boundaries between employees’ work and personal lives have blurred, with many people switching between employee mode and consumer mode during work hours. This collision of work and personal life has led to the rise of the Workday Consumer, and brands have an opportunity to capitalise on this. They must update their persona-design assumptions and rethink their online targeting strategies to attract, convert, and retain the Workday Consumer and other emerging personas. Asha’s talked about this and other key findings from a global study conducted by Forrester Consulting on behalf of Microsoft Advertising.

Watch the recording here.

View the presentation here. 

Understanding the Attention Economy: The Next Chapter 

Data is not the only new currency in the evolving digital ecosystem - attention appears just as critical. Our first panel discussion of the day, moderated by Ryan Martin, Global Business Marketing - Program Manager at Tik Tok, discussed consumer trends, their impact on the industry as well as new metrics and best practices that are reshaping the next chapter of advertising and marketing.

The panel featured:

Watch the recording here.

Keynote Presentation with Thomas Servatius, Co-CEO, MD Platform & Technology, Smartclip - AdTech Built for Europe’s Largest Broadcaster Group

After a quick lunch break, Thomas Servatius joined us to deliver his keynote presentation.

 RTL Group has decided to pursue it’s own, fully controlled adtech approach. Thomas explained the rationale for this decision and gave an overview of the current key initiatives.

Watch recording here.

View the presentation here. 

Connected TV (CTV) Deep Dive: Today, Tomorrow and Beyond.

Now, onto CTV! Moderated by Vincent Flood, Editor-In-Chief, VideoWeek, a fantastic panel of experts treated us to a CTV Deep Dive.

In this session, panellists explored the emerging and exciting digital advertising channel that is CTV. With such a fragmented CTV landscape across Europe, this is a must-attend event to truly understand the opportunities and challenges of the ecosystem today and to  learn what the future holds and how to make the most of this channel. 

The panel featured:

Watch the recording here.

The Evolving Retail Media Opportunity in Europe and How to Tap into it

The afternoon continued with some Retail Media Introductory comments from Daniel Knapp, Chief Economist at IAB Europe, which was closely followed by a panel discussion around The Evolving Retail Media Opportunity in Europe and How to Tap into it.

Retail Media is seeing rapid growth across Europe and impacting the entire digital advertising ecosystem. How can this opportunity be taken advantage of? How will this drastic shift affect digital marketing strategies of the future? Our panel unpacked the answers. 

This panel was moderated by Charlotte Bricard, Editorial Director and Interact Host, who was joined by:

Watch the recording here.

View the presentation here.

Keynote Presentation - The Metaverse: Building for the Future with Carrie Timms, Director, Global Business Marketing EMEA at Meta

What is the metaverse? What marketing opportunities does the metaverse offer today and tomorrow? In our penultimate presentation, Carrie Timms explored how the metaverse will help brands tell more immersive stories, create more meaningful connections with people, and drive business results. She shared Meta's latest thinking on the next major technological shift, and what it means for you.

Watch the recording here.

View the presentation here.

Keynote Presentation with Anastasiya Baydachenko, CEO, IAB Ukraine - The New Role of Industry Associations During Crisis

And finally, we had our closing keynote from Anastasiya Baydachenko, CEO, IAB Ukraine - The New Role of Industry Associations During Crisis. This incredible keynote can be watched here. 

For those would like to help, IAB Europe has created a document, intended to help IAB Europe members, including European IABs, and the members of European IABs, to identify actions they can take to support our colleagues in Ukraine and the people of Ukraine. Find the document here.

Watch the recording here.

View the presentation here. 

Thanks so much to everyone who joined us and thank you to all of the amazing speakers who came together from across Europe and beyond to share their insights and expertise. With over 275 people joining over the two days, we are delighted to call it a great success.

We hope you will be able to join us next year! Stay tuned for the reveal of the next location and get ready to pop the date in your diary as we prepare for Interact 2023.

 

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram