Interactive Advertising Bureau

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September 2, 2021
Brand Measurement in a Post Third-Party Cookie World - A Q&A With Experts From the Research Committee

2020 kicked off with one of the most fundamental changes to the online advertising industry, when Google announced its goal […]

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August 26, 2021
IAB Europe Launches New TCF Vendor Compliance Programme

As the managing organisation of the Transparency & Consent Framework (TCF), IAB Europe constantly strives to protect the integrity of […]

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August 24, 2021
Member Guest Post with Admitad - The New World Order: No Cookies, No Gain? New Rule Book to be Designed

In this week’s member-guest post, we hear from Igor Gubin, Region Manager, Europe at Admitad Affiliate Network, as he shares his […]

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July 28, 2021
IAB Europe Releases an Industry Guide to Contextual Advertising

Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices for Contextual Advertising  28th July, […]

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July 28, 2021
IAB Europe Releases an Industry Guide to Contextual Advertising

Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices for Contextual Advertising 28th July, […]

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July 22, 2021
The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee

The European Connected TV (CTV) market has soared in recent years to become one of the hottest topics in our […]

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July 20, 2021
What’s in the Latest Cookie Guidance from Italy’s Garante?

This week's guest editors are Filip Sedefov, Legal Director for Privacy at IAB Europe & Giulia Sala, Senior Associate at […]

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June 16, 2021
Draft DSA IMCO & LIBE Reports: European Parliament Needs To Set DSA Work In The Context Of Existing EU Rules On Digital Advertising

Recent weeks have seen important milestones in both the European Parliament and the Council of the EU on the proposed […]

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June 15, 2021
Member Guest Post with Comscore - The Future of Contextual CTV Targeting is Now

In this week's member-guest blog post, we hear from Rachel Gantz, General Manager, Activation at Comscore as she shares why […]

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June 4, 2021
IAB Europe, TCF and NOYB’s War On Cookie Banners

This week's guest editor for the IAB Europe blog is IAB Europe's Legal Director, Filip Sedefov.  At IAB Europe, Filip […]

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June 3, 2021
Interact Online 2021 - Policy & Data Protection Highlights & Videos

On 26th May 2021, IAB Europe’s flagship event, Interact Online, dived into an afternoon that focused on Policy & Data […]

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June 3, 2021
Interact Online 2021 - Standards & Frameworks Highlights & Videos

On 27th May 2021, IAB Europe’s flagship event, Interact Online, concluded with an afternoon that explored Standards & Frameworks, as […]

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