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Industry Insider with PubMatic: Rebuilding the Value Chain with Transparency at the Core

20th September | 12:00 CET – Register here!

In this webinar, PubMatic will examine the wider issue of transparency across the supply chain and discuss how we can continue to work together as an industry to generate progress towards achieving a better ecosystem.

Join them to hear the latest views from the leading industry experts.

Helen Mussard, Chief Marketing Officer, IAB Europe will moderate the session and will be joined by:

  • Lisa Kalyuzhny, RVP, Advertiser Solutions, EMEA at PubMatic
  • Nathan Taylor-Billings, Business Director at Essence
  • Mauritz Dahl, Senior Marketing Associate at Klarna 
  • Jo Holdaway, Chief Data & Marketing Officer, Independent Digital News and Media Ltd 

Speakers:

Lisa Kalyuzhny, RVP, Advertiser Solutions, EMEA, Pubmatic

Lisa is a business development and digital sales professional with international experience in ad tech and media. At PubMatic, she is responsible for driving the company’s key relationships with buy-side  businesses, particularly agencies, trading desks, Demand Side Platforms and direct brands. Originally  

working for PubMatic in New York, she relocated to London five years ago to develop demand  partnerships in the UK and across EMEA.  

Prior to PubMatic she worked at IPG Mediabrands, managing digital media partnerships as well  as agency relationships with the buying and planning teams nationally. She also spent over five years  at Triton Media managing media clients domestically and internationally. 

Lisa is also an active member of IAB Europe’s Programmatic Trading Committee.

Nathan Taylor-Billings. Business Director, Essence

Nathan is a Business Director at Essence, who has been responsible for growing the BTG Programmatic team by 266%, winning awards for innovation and conducting many ‘firsts’ within the UK. Prior to this, Nathan worked at trading desks, tech companies and independent agencies.

 

 

Mauritz Dahl, Senior Marketing Associate at Klarna 

Mauritz Dahl has experience working in the digital media environment on both media agencies and the client side. Currently, he is working with app marketing globally at Klarna, one of the most highly valued private fintechs globally with a valuation of $45.6 billion.

 

 

Jo Holdway, Chief Data & Marketing Officer, Independent Digital News and Media Ltd 

Jo was appointed Chief Data Officer in November 2016 after 3 years as Director of Strategic and Commercial Data, and having spent the previous 7 years as Digital Commercial Director for ESI Media.  She acquired additional responsibility for consumer subscriptions marketing in June 2020.

Throughout her career, she has been fortunate enough to be at the very forefront of data and digital disruption in the publishing industry.   From driving change through the introduction of e-commerce, video and programmatic advertising (before it was mainstream!) to pioneering a company-wide data strategy for a multichannel media business with a digital monthly audience of 100 million. 

Working across The Independent and London Evening Standard as Chief Data & Marketing Officer, Jo is tasked with driving the Data, Identity Management and Consumer Subscriptions Strategy across the business.  She also oversees GDPR compliance.

 

 

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