Virtual CTV Event – H2 2021
Thursday, October 21 | 12:00 CET – Register here to secure your free space!
The Virtual CTV Event is a series of panel discussions and market deep dives to explore the emerging and exciting digital advertising channel that is Connected TV (CTV). This is a must-attend event to truly understand the opportunities and challenges of the ecosystem in Europe.
Join us on October 21st when we will explore The CTV landscape in 2021 and beyond, the challenges and opportunities that come with measuring CTV campaigns, brand safety and brand suitability for CTV, and the latest updates for capturing user consent in this channel. The event will be streamed live at 12pm CET. It is free to attend so secure your place here!
Event Agenda (CET)
12:00 – 12:05 – Welcome
The event will be hosted by Ryan Martin, Global Business Marketing – Program Manager, TikTok and Chair, IAB Europe Brand Advertising Committee
12:05 – 12:20 – Keynote presentation: The CTV landscape
IAB Europe’s Chief Economist, Daniel Knapp, will present an overview of the latest stats and facts from the CTV ecosystem.
12:20 – 12:50 – Panel Discussion with Audience Q&A: The CTV landscape in 2021 and beyond
Following on from Daniel’s presentation, the panel will discuss the latest developments helping to shape the CTV landscape. They will look at partnerships, players and performance in CTV advertising.
Daniel Knapp, Chief Economist, IAB Europe will moderate this panel and will be joined by:
- Edward Wale, Managing Director, CTV, EMEA, Magnite
- Patrick Morrell, Director of Inventory Partnerships, The Trade Desk
- Vicky Fox, Chief Planning Officer, OMD
- Bart Sieswerda, Director Business Development Benelux & Nordics, Rakuten Advertising
12:50 – 13:20 – Panel Discussion with Audience Q&A: Challenges and Opportunities for Measuring CTV Campaigns
In this panel, experts will discuss the biggest challenges for our industry when it comes to CTV and cross-screen measurement. They will discuss what hurdles currently exist and what needs to be done to overcome them. Can the industry come together to tackle this? Who is best placed to lead this initiative?
Anita Caras, Research Director, Yahoo! will moderate this session and will be joined by:
- Paul Goode, SVP Strategic Partnerships, Comscore
- Kristanne Roberts, Product Management Director, Kantar
- Alexandre Nderagakura, Technical Director, IAB Europe
13:20 – 13:50 – Panel Discussion with Audience Q&A: Brand Safety and Suitability For CTV
Following on from the release of IAB Europe’s Guide to Brand Safety in CTV, the panel will discuss the latest technological advancements for ensuring brand-safe placements in CTV. They will also discuss how brand suitability can be applied to CTV campaigns, sharing best practices and examples.
Justin Adler-Swanberg, Director, Marketplace Quality, MediaMath will moderate this panel and will be joined by:
- John Ross, Director, Product Strategy, DoubleVerify
- Carla Lawrence, Head of Operations, Finecast
- Janelle De Rivera, Director of Product Management, Moat Analytics (Oracle Advertising)
13:50-14:20 – Keynote: How to Collect Consent & Preferences in CTV Applications with OneTrust
Lukas Rottleb, Solutions Engineering Lead, OneTrust
In this session, learn about the immense growth, opportunities and challenges for OTT, and receive a deep dive into OneTrust’s OTT App Compliance solution that enables publishers and advertisers to capture consent and preferences from within OTT applications and CTV environments to support compliance with GDPR, CCPA, IAB TCF 2.0 and more.