Interactive Advertising Bureau

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December 16, 2021
That’s a Wrap! IAB Europe 2021 Highlights

The always delightful Christmas celebrations are upon us and a new year is fast approaching. As we ready ourselves for […]

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December 10, 2021
The True Value of Digital Advertising Has Come into Sharp Relief

In this blog post, as featured in the EU Observer, IAB Europe's Director, Public Policy, Greg Mroczkowski, shares what has […]

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November 23, 2021
Member Guest Post with Audiencerate - How CPDs are the Key to Digital Transformation Success for Europe’s SMEs

  In this week’s member-guest blog post, we hear from Filippo Gramigna, CEO at Audiencerate. Filippo is diving into the […]

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November 5, 2021
Update On The Belgian Data Protection Authority’s Investigation Of IAB Europe

Brussels, 5 November 2021 - IAB Europe is informed by the Belgian data protection authority (the APD) that its Litigation […]

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October 26, 2021
A Flawed ''Future of Online Advertising’' Report

A recent report issued by the European Parliament’s Greens/EFA group nicely crystallises why the debate about whether to use the […]

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October 25, 2021
That’s a Wrap! Check Out Our Latest Virtual CTV Event Highlights

On 21st October, IAB Europe hosted its second Virtual CTV Event of 2021, and with over 350 people in attendance, […]

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October 14, 2021
IAB Europe Calls on Parliamentarians to Reject ‘Misleading’ Report on Data-Driven Ads

Brussels, 14 October 2021 - IAB Europe is dismayed by a new campaign and report, launched by the Greens/EFA in […]

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September 30, 2021
Virtual CTV Event - H2 2021

Thursday, October 21 | 12:00 CET - Register here to secure your free space! The Virtual CTV Event is a […]

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September 15, 2021
New Report Finds Ban on Targeted Advertising Will Deepen Digital Divide in Europe

16 September 2021, Brussels, Belgium – A ban on targeted advertising would have a host of unintended consequences and hinder […]

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September 14, 2021
Member Guest Post with PubMatic - Audience Addressability is the Digital Advertising Industry’s Opportunity to Reset, Rethink, and Reinvigorate

In this week's member-guest blog post, Fiona Ellis-Smith, Associate Director, Advertiser Solutions at PubMatic shares her thoughts on the future […]

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September 3, 2021
Industry Insider with PubMatic: Rebuilding the Value Chain with Transparency at the Core

20th September | 12:00 CET - Register here! In this webinar, PubMatic will examine the wider issue of transparency across the […]

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September 2, 2021
Member Guest Post with Smaato - Five Key Trends in Digital Ad Tech Every Publisher and Marketer Should Know

In our latest member guest blog post, Jane Handel, Product Marketing Manager at Smaato discusses how you can get ahead […]

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