Read how Evans Cycles harnessed Turn’s data insights & programmatic technology to hone in on new audiences, improve ad performance […]
Read how Evans Cycles harnessed Turn’s data insights & programmatic technology to hone in on new audiences, improve ad performance […]
The I-COM Global Summit is the world's leading Marketing Data & Measurement Strategy event, where the who's who from Smart Data Marketing […]
Library of Programmatic case studies buy-side webinar Wednesday 16th March 15.00 CET / 14.00 GMT Following on from the launch of our […]
2015 has been a turning point for Digital Education at IAB Europe. We’re on a mission to help grow the […]
Brussels, 19 February 2016 – IAB Europe today expressed its serious concern following the announcement that mobile operator Three is […]
In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in London and Interact in […]
Brussels, 17 February 2016 - The Interactive Advertising Bureau Europe (IAB Europe) has launched the Library of Programmatic case studies […]
Media Lab – Google’s internal media agency responsible for planning, buying and placing media to advertise Google products – leverages […]
Nescafé Dolce Gusto, and their agency Jellyfish, wanted to drive sales of its coffee machines, while maximising the efficiency of […]
Michelin, and their agency MEC, wanted to drive product awareness of CrossClimate and did so through mobile programmatic activation. Video […]
