The Internet offers greater choice and information about products for the benefits of consumers than were available previously. Consumers can easily […]

Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half. It now […]

Online advertising is a key driver of the European digital economy that promotes business and economic growth and paves the […]

Get the slides here.

The world’s first automotive voice mobile ad resulted in increased interaction and engagement rates for the Opel brand. <strong> Get […]

Programmatic campaign with customised audience targeting boosts brand impact for bwin. Get the slides here.

A mobile advertising campaign using a full page overlay format for Duracell’s new product resulted in increased awareness, purchase intent […]

Microsoft aimed to raise product awareness and drive consideration of the new Lumia 930, extending the reach of the television […]

Online branding campaign for De Cecco increases awareness by 148% and triples growth in sales. Get the slides here.

The results of this study prove that the cross-media campaign for the “Leibniz Choco Crunchy” product launch was able to […]

Using video advertising to show the styling possibilities that can be achieved using the Philips Grooming shaver the brand user […]

In this study, three brands: BoboFrut, Leroy Martin and Olympus, show that online branding campaigns help in building engagement of […]