Interactive Advertising Bureau

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February 16, 2016
Google: From Manual Buying to Programmatic: First-Hand Learnings from the Google Media Lab

Media Lab – Google’s internal media agency responsible for planning, buying and placing media to advertise Google products – leverages […]

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February 16, 2016
Google: Nescafé Dolce Gusto Drives Sales with Audience Signals

Nescafé Dolce Gusto, and their agency Jellyfish, wanted to drive sales of its coffee machines, while maximising the efficiency of […]

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February 16, 2016
Google: Mobile Programmatic Activation Allows Michelin and MEC to Extend Reach

Michelin, and their agency MEC, wanted to drive product awareness of CrossClimate and did so through mobile programmatic activation. Video […]

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February 16, 2016
Google: eBay Perspective on the Role of Advertising in Retail Environment

As the branch of eBay responsible for connecting brands to the platform’s audience of engaged consumers, eBay Advertising embraced programmatic […]

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February 16, 2016
Google: The Telegraph Embraces DoubleClick's Programmatic Solutions to Increase Revenue by 126%

As the UK’s number-one news brand, The Telegraph needed a solution that would enable the business to take every layer […]

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February 16, 2016
With Google, Runtastic Kickstarts a Journey of International Expansion

Encompassing more than 15 apps for Android, iOS, Windows and Blackberry, Runtastic is a digital fitness community that launched five […]

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February 16, 2016
Google: iLMeteo Forecasts Mobile Growth, Uses DoubleClick to Monetise Accordingly

For over 14 years, Italian weather website iLMeteo has provided users with highly accurate forecasts, and today it attracts over […]

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February 16, 2016
Adform and WWF: programmatic rich media

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February 16, 2016
Adform and Pandora: programmatic rich media
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February 16, 2016
Google and Boston Consulting Group: Digital Campaign Performance Increases 30-50% with Data-Driven Approaches

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February 16, 2016
Google and Boston Consulting Group: Efficiency and Effectiveness in Digital Advertising 

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February 16, 2016
Rocket Fuel achieves a 76% improved CPA for Scandinavian Airlines

Rocket Fuel was tasked with generating flight bookings, alongside achieving a positive ROI and hitting an aggressive blended CPA goal. SAS […]

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