Interactive Advertising Bureau

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June 26, 2016
Interact 2016 Keynote - Mascha Driessen (Microsoft) - From searches to searchers: the rise of audience-based search marketing

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June 26, 2016
Interact 2016 Keynote - Dave Hendricks (Livelntent, Inc) - Is it the end of Freemium?

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June 26, 2016
Interact 2016 Keynote - Emil Pawlowski & Vesna Gordon (Gemius) - Data Science Revolution

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June 26, 2016
Interact 2016 Keynote - Salvatore Bruno (MassMotionMedia) - 5 Hot Topics About Video Advertising

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June 26, 2016
Interact 2016 Workshop - Simon Gosling (Happy Finish) - Experiment Virtual Reality

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June 23, 2016
Danish authorities confirm ad blocking detection doesn't require consent

Brussels, 24 June 2016. IAB Europe welcomes reports that Danish authorities consider that ad blocking detection does not require users’ […]

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June 22, 2016
Dutch government confirms ad blocking detection is legal

Brussels, 23 June 2016. IAB Europe welcomes the Dutch government’s confirmation that ad blocking detection is legal, and moreover exempted […]

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June 21, 2016
Integral Ad Science report: Q1 2016 International Media Quality Report

Media quality across Europe is in its best shape yet! The Integral Ad Science (IAS) Q1 2016 UK Media Quality […]

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June 21, 2016
comScore report: Video serves a Social Media ace for Roland-Garros content

The summer brings a series of major international sporting events to France, starting with the tennis French open at Roland-Garros. […]

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June 20, 2016
IAB Europe Report: Attitudes towards Programmatic Advertising - June 2016

Nearly all stakeholders including strategists, planners, buyers and operational teams across the digital ecosystem are embracing programmatic advertising and building […]

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June 20, 2016
Clear evolution of programmatic strategy across markets

Brussels, 21st June 2016 – advertisers are experimenting with hybrid models but still relying on agencies whilst publishers are developing […]

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June 16, 2016
Member blog - AppNexus - Differentiation and Programmable Marketing

Recently I had the privilege to speak at IAB Europe Interact in Lisbon, where I reflected on the observations I […]

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