Meetrics International Business Director, Anant Joshi, speaks to ExchangeWire about how brands avoid ad misplacement. Watch the interview here.

Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. Combine this fact with […]

Fraud has taken an undeniable toll on the digital media industry, costing billions of dollars in wasted advertising budgets. Even […]

IAB Europe has prepared Guidance on how to comply with EU rules applicable to online native advertising and content-based advertising. […]

An ad must have the opportunity to be seen in order to have the opportunity to make an impact, which […]

The adoption of the GDPR which will apply with direct effect in all EU Member States from May 2018, along […]

IAB Europe has held two webinars to dive deeper into the key considerations for developing programmatic strategies outlined in our recent […]

In today’s digital world, interaction and engagement with advertising is key to marketers, consumers however are becoming more selective about […]

Knowing the impact of advertising on consumers’ behaviour – and being able to demonstrate this – is critically important when […]

The AdEx Benchmark H1 2016 study reveals that mobile was central to the growth of online advertising across all formats; […]

Brussels 23 November -  IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2016 study. […]

Brussels, 23 November 2016 –  With media independence a hot topic across Europe and around the world, European publishers today […]