Interactive Advertising Bureau

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June 18, 2024
[Watch On Demand] That’s a Wrap! Highlights from Our H1 2024 Virtual Programmatic Day

On 6th June, we hosted our latest Virtual Programmatic Day, which saw over 400 attendees join us for in-depth discussions […]

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June 13, 2024
Programmatic Perspectives S1. Ep.4 - How Can Curation Drive Efficiency for the Programmatic Value Chain? with OneTag

Listen to the podcast here. Join IAB Europe’s Chair of IAB Europe’s Programmatic Committee, Wayne Tassie as he is joined […]

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June 12, 2024
Exploring Self-Serve Programmatic Retail Media: A Q&A with Our Retail Media Committee Experts

Self-Serve Programmatic is a growing part of the Retail Media advertising ecosystem and it allows brands to use a retailer’s […]

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