Interactive Advertising Bureau

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May 1, 2017
Member blog - Xaxis - 5 tips on doing programmatic right

Xaxis EMEA President John Wittesaele has spent the best part of two decades launching and growing adtech businesses. We asked […]

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April 26, 2017
IAB Europe Infographic and Report: European Video Ad Format Landscape

Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first […]

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April 26, 2017
Buy-side and Sell-side stakeholders demand options for Digital Video Advertising Campaigns

Brussels, 27 April 2017 - Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital […]

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April 24, 2017
Member report: IAB Turkey - Digital Ad Spend 2016

IAB Turkey AdEx-TR 2016 Report reveals that, digital ad spend in Turkey reached TRY 1,872.4 Million with a growth rate […]

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April 23, 2017
Press release: Research reveals Sublime Skinz’ video format to be more effective than pre-roll for driving audience engagement and action

More than 80% of respondents in a new Ipsos study report that innovative outstream units are the most appealing and […]

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April 19, 2017
Member report: IAB UK / PwC - Digital Adspend 2016

The IAB / PwC UK Digital Adspend Study 2016 is only accessible to members.

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April 17, 2017
Member report: IAB Bulgaria - Digital Ad Spend 2016

You can browse or download the report on the Bulgarian online advertising market in 2016 below.

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April 17, 2017
Member report: IAB Finland - Digital Ad Spend 2016

You can browse or download the IAB Finland online ad spend report for 2016 below.

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April 11, 2017
Member blog - Teads - Measurement: In an age of viewability how can we standardise technical specifications? The rise of VAST 4.0

by Ryan Cook, Global Director, Programmatic Operations and Ibrahim Ennafaa, Product Manager, Formats Team What does viewability mean to you? “I […]

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April 10, 2017
Member report: IAB Hungary - Digital Ad Spend 2016

You can browse or download the IAB Hungary Digital Ad Spend Study for 2016 below.

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April 10, 2017
Member News: Premium publisher One Business appoints Improve Digital as its monetisation partner

Leading Dutch publisher One Business has appointed Improve Digital, the all-in-one video advertising platform for content providers, as its exclusive […]

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April 10, 2017
Member report: IAB Netherlands - Digital Ad Spend 2016

IAB Netherlands report on Online Advertising Spend 2016 The original article (in NL) is available here. You can also browse […]

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