Interactive Advertising Bureau

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September 13, 2017
Press Release: comScore Opens Global Access to Free Viewability Measurement

Platform Now Available to Worldwide Advertisers, Publishers, Agencies and Ad Networks to Promote Trust and Transparency in Digital Advertising RESTON, […]

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September 12, 2017
IAB Europe Report: European Programmatic Market Sizing 2016

The total programmatic display advertising market in Europe experienced another year of double-digit growth jumping 42.7% from €5.7bn in 2015 […]

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September 12, 2017
IAB Europe Press Release: Half of European display ad revenue is now traded programmatically, latest IAB Europe report shows

Programmatic video surges by more than 150% Cologne, 13th September 2017 – At dmexco today, IAB Europe in collaboration with […]

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September 10, 2017
Webinar Series: Join to get an overview of what GDPR compliance means and how to get started

Join this webinar series to gain insights into the work of IAB Europe’s GDPR Implementation Group (GIG). After the 25th […]

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September 6, 2017
IAB Europe Report: Digital Measurement Priorities

IAB Europe’s Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in cross-media […]

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September 6, 2017
IAB Europe Press Release: Cross-media measurement and quality metrics remain top of agenda, new IAB Europe research confirms

Brussels, 7th September 2017 - IAB Europe’s new Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment […]

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September 6, 2017
IAB Europe Press Release: The dire unintended consequences of restricting data-driven ads

Brussels, 7 September 2017 – Obstructing the collection and use of data in digital advertising would have serious and unintended […]

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September 6, 2017
Research Report: Europe online - an experience driven by advertising

The research company GfK conducted online surveys with over 11,000 internet users across 11 EU countries. They explored the types […]

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September 6, 2017
Research report: The economic value of data-driven advertising

The research agency IHS Markit used interviews with advertisers, publishers and technology companies to help identify the role of data […]

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September 6, 2017
Research report: The economic contribution of online advertising in Europe

IHS Markit updated its analysis of the economic contribution that digital advertising as a whole makes to the EU. This provides […]

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September 6, 2017
Member News: Sublime Skinz launches enhanced mobile video ad format to improve user experience

Skin-based advertising company, Sublime Skinz, will reveal an enhanced mobile ad format at dmexco 2017 that delivers seamless video advertising […]

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September 4, 2017
Evolution Lab 2017 by EACA

Description of the event Evolution Lab 2017 is an advertising agency gathering where national agency associations’ directors, international advertising and […]

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