A Vendor is a  company that does not ordinarily have direct access to end-users of publishers. Vendors can be Ad […]

CONFIRMS 131 PLATFORMS HAVE PASSED AND MAY CONTINUE TO OPERATE 21 November 2019, London: IAB Europe, the leading European-level industry […]

In this white paper, Adform take a look at some of the recent technological and regulatory changes impacting digital advertising and reveal […]

With more and more connected devices becoming available to users, finding a single user behind the numerous mobile phones, laptops, […]

Ad fraud has been a persistent nuisance for ad tech and advertisers since the industry's inception. While it may paralyze […]

The White Paper defines new influencer marketing ecosystem and establishes the structure of an influence marketing strategy Madrid, November 2019. […]

Europe’s greatest programmatic virtual took place on Tuesday 19th November! The Virtual Programmatic Day (VPD) brought  together industry experts and […]

IAB Europe's Chief Economist, Dr. Daniel Knapp, provided a deep dive into Connected TV advertising across Europe including an overview […]

Our Chief Economist, Dr. Daniel Knapp, provided a deep dive into Connected TV advertising across Europe including an overview of […]

David Goddard was elected as Chair of the Programmatic Trading Committee on 14th November 2019 at the committee’s quarterly face […]

To get a sense of what consumers are saying about content and environment quality, we conducted The Ripple Effect study. This research […]

The IAB Europe Brand Advertising Committee has created a short 5 minute poll to provide insight into how brand safety […]