IAB Europe Transitioning to a Post Third-Party Cookie Era Webinar
2020 kicked off with one of the most fundamental technology advances our industry has seen in many years, the announcement that third-party cookies were to be depleted. There is a lot of debate around how the ‘post-cookie era’ will affect future business models in the digital advertising industry and what alternative solutions are being developed. Fortunately, IAB Europe has published a Guide to provide an overview of the factors that have contributed to this evolution, how the absence of third-party cookies will affect the execution of digital advertising campaigns and an overview of the alternative solutions being developed.
Join this webinar to find out more about the Guide plus hear from experts on the evolution of digital advertising in a post third-party cookie era.
The webinar will take place on 9th June at 15.00 CEST / 14.00 BST.
- Moderator: David Goddard, Chair, IAB Europe Programmatic Trading Committee and Senior Business Development Director EMEA, DoubleVerify
- Ben Hancock, Global Head of Programmatic Trading, CNN
- Sara Vincent, Senior Director, Strategic Partner Development, Index Exchange
- Miles Pritchard, Managing Partner – Data Management Solutions, OMD EMEA
- Ben Geach, Senior Director, Global Product Strategy, Oracle Data Cloud
|David Goddard, Chair, IAB Europe Programmatic Trading Committee and Senior Director, Business Development for EMEA
David is DoubleVerify’s Senior Director, Business Development for EMEA, based in the London office and is responsible for expanding partnerships with digital media and technology companies.
DoubleVerify is the leading independent platform for digital media measurement software and analytics that authenticates the quality and effectiveness of digital media for the world’s largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem, helping to build a better industry.
David is also the Chair of IAB Europe's Programmatic Trading Committee, a multi-stakeholder group which aims to increase understanding of the programmatic ecosystem, the impact it is having on digital advertising and influence industry initiatives to improve.
Prior to DoubleVerify, David spent 5.5 years at BBC Global News and BBC Studios (formerly known as BBC WorldWide), as Vice President Global Programmatic Strategy & Commercial Development. Leading a global team of programmatic specialists tasked with driving the adoption and growth of Programmatic revenue, whilst also exploring new monetization opportunities within CTV and Audio.
|Ben Hancock, Global Head of Programmatic Trading, CNN International
Ben Hancock is a core member of the team that successfully established CNN International's Global Programmatic proposition. Ben works on programmatic solutions to reach CNN’s large scale digital audience, and supports CNNI Commercial sales teams and direct clients in integrated and digital-only deals. Prior to joining CNN in 2015, Ben worked at publishers including Northern & Shell Digital and Guardian.co.uk.
|Sara Vincent, Senior Director, Strategic Partner Development, Index Exchange
An industry veteran, Sara Vincent joined Index Exchange as a Senior Director of Strategic Partner Development in 2018, bringing with her nearly two decades of experience in the world of publishing. At present, Sara works as a liaison between Index Exchange and its U.K. publishing partners — collaborating with the sales engineering, analytics, and partner operations teams to ensure her clients are positioned for success and leveraging all available technology in their programmatic business development.
Before joining Index Exchange, Sara served as SVP of Publisher Development at Just Premium, a leading online marketplace dedicated to rich media. A mother of two, in her spare time she enjoys reminiscing about being an amateur triathlete and promising herself that next month she will start training again.
|Ben Geach, Senior Director, Global Product Strategy, Oracle Data Cloud
Ben leads Product Strategy for global markets at Oracle Data Cloud. He spent the last decade working with the world’s leading brands and most innovative agencies to ensure their digital marketing reaches the right consumer, at the right time, with the right message.
|Miles Pritchard, Managing Partner, Data Management Solutions, OMD EMEA
Miles is Managing Partner Data Management Solutions at OMD EMEA, leading a team of 25 people dedicated to designing, implementing and managing data solutions on behalf of some of the world’s largest brands. Miles worked for several years as Head of Data & Technology with Annalect EMEA, providing consultancy on data partnership development and identity management solutions. Prior to that, Miles spent several years with Lotame, the largest independent DMP solution, in a global strategy role focused on developing advertising solutions.