2020 kicked off with one of the most fundamental technology advances our industry has seen in many years, the announcement that third-party cookies were to be depleted. There is a lot of debate around how the ‘post-cookie era’ will affect future business models in the digital advertising industry and what alternative solutions are being developed. Fortunately, IAB Europe has published a Guide to provide an overview of the factors that have contributed to this evolution, how the absence of third-party cookies will affect the execution of digital advertising campaigns and an overview of the alternative solutions being developed.
Join this webinar to find out more about the Guide plus hear from experts on the evolution of digital advertising in a post third-party cookie era.
The webinar will take place on 9th June at 15.00 CEST / 14.00 BST.