Milano Digital Week is the largest Italian event dedicated to digital education, culture and innovation: five open days dedicated to the production and diffusion of knowledge and innovation through digital with an inclusive, cross-industry and open approach.
The Ad Tech Conference is the forum – inside the MDW – dedicated to the Advertising Technology (Ad Tech), a generic umbrella term that describes software and tools for managing programmatic online advertising campaigns. It includes the entire process of delivery of the online advertisement, from the choice of the creativity, its positioning, to the choice of the recipient, as well as the data supporting the campaign. However, the rules and regulations - GDPR before any other - cannot be ignored.
Together with international experts from the industry, we want to explore the Programmatic in its deepest soul, we want to understand the crucial relationship with the concepts of Transparency and Quality, and the opportunities behind the tools enabling its control.
We also want to uncover the jar containing the newest user identification (Universal ID) and consent management solutions, in compliance with privacy regulations.
This year the Ad Tech Conference goes virtual on 27th and 28th May.