Interactive Advertising Bureau

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July 6, 2023
Rakuten Advertising - How Ad Experience Can Transform Your CTV Strategy

  The global TV business is transforming and it’s thanks to the rapid growth of AVOD and FAST. In this […]

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July 6, 2023
Alliance Digitale Release New Eco-Friendly Programmatic Media Buying Guide

  Aimed at advertisers, agencies and media trading teams, the Guide helps advertising professionals adopt more sustainable practices and reduce […]

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July 5, 2023
IAB Europe Audio Advertising One Sheet

  This one sheet provides a handy summary of the key benefits, current challenges & types of Audio Ads. For […]

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July 4, 2023
[Case Study] ID5 Enables Telefónica to Optimise Identity Strategy and Reduce CPA by 54%

ID5, the market-leading identity provider for digital advertising, in partnership with global media agency Havas Media Group, enabled multinational telecommunications […]

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June 29, 2023
[Watch on Demand] Discover How AI Can Revolutionise Your Marketing Strategy in Our Industry Insider with Vidmob

  In today's fragmented media landscape, it can be challenging to navigate the diverse platforms and formats required to effectively […]

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June 29, 2023
Skai's The Next Big Thing: Where Generative AI's First Areas of Innovation Will Impact Marketing

Download Skai's whitepaper below to learn guidelines for successful AI integration, considering potential pitfalls which also emphasise the importance of […]

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June 29, 2023
IAB Spain Presents the 2023 Ecommerce Study

IAB Spain has released its 'Ecommerce Study 2023'. This tenth edition of the study, led by the IAB Spain’s Ecommerce […]

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June 24, 2023
Understanding the Transparency & Consent Framework v2.2 

Dated: 24 June 2023 Important Note: The Implementation deadline of TCF v2.have been moved from September 30th 2023 to November 20th 2023. More information here […]

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June 22, 2023
S4. Ep 5 - Unlocking the Power of Advanced TV

Listen to the podcast here In this episode our CMO, Helen Mussard, is joined by Remi Boudard, CTV Sales Lead, Global […]

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June 22, 2023
Ecommerce Summit 2023

4th October | – Register here Join Ecommerce Summit 2023  at the INTERPRED - WTC in Sofia, Bulgaria  E-commerce is […]

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June 22, 2023
Skai’s Prime Day Consumer Survey Infographic

  How do shoppers plan to spend this Amazon Prime Day? Check out Skai's recent infographic capturing responses from 1000 […]

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June 20, 2023
Targeting Gen Z in the UK Market with Comscore

11th July | 11:30 CET - Register here  Join Comscore for ‘Targeting Gen Z in the UK market’, a deep […]

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