The Industry Coalition for Data Protection (ICDP) looks forward to the publication of the European Commission’s Communication on a Digital […]

The Mobile Brand Builders are a suite of five mobile brand advertising formats which offers a new branding environment to […]

IAB Europe’s Mobile Brand Builders, a suite of five recommended mobile brand advertising formats, offer a new branding environment to […]

Advertising is essential to the success of the European digital market. It has a key role in helping fund digital […]

Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs IAB Europe has published a blueprint to outline goals […]

This blueprint outlines IAB Europe's goals and recommended actions for online audience measurement and ad effectiveness metrics and KPIs This […]

IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats, which offers a new branding environment […]

2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater transparency and control over Online […]

IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more insight on the effectiveness of […]

The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile advertising and overall uptake within […]

IAB Europe has published a White Paper on viewable impressions today as an important step in its strategy to drive […]

This White Paper on viewable impressions is as an important step in IAB Europe's strategy to drive brand investment into […]