Brussels, 8th June 2016 – reduction of media wastage and greater cost and trading efficiencies are identified as the biggest […]

The first study of BVDW for online audio shows the impact of digital audio advertising. Campaign parameters Calendar weeks 19-22 […]

An analysis of ROI and sales performance of online advertising on the basis of individual marketing mix modeling and database […]

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards. BBC won the Consumer Attitudes and Behaviour category and was […]

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably comScore as the winner of the Research and Data […]

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably The Guardian as the winner of the Best Use […]

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably IAB UK as the winner of the Consumer Devices category […]

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards. Millward Brown received the "Highly Commended" accolades in the Digital […]

IAB Europe has issued guidance to EU-based publishers on ad blocking detection following reports that such detection without the consent […]

IAB Europe has issued guidance to EU-based publishers on ad blocking detection following reports that such detection without the consent […]

IAB Europe agrees that consumers may indeed participate in a value exchange when they access online services that are free […]

As 2016 marketing strategies kick into high gear, there’s one word on everyone’s mind: programmatic. Global programmatic ad spend is […]