Interactive Advertising Bureau

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October 3, 2019
IAB Europe Webinar Recording: Programmatic Native Advertising - Opportunities & Challenges

This first webinar in a series of two brought together industry experts to explore the challenges and opportunities that advertisers, […]

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October 2, 2019
TCF Instances

The Transparency and Consent Framework (TCF) is an accountability tool that relies on standardisation to facilitate compliance with certain provisions […]

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September 27, 2019
IAB Europe Infographic - Human Capital in the Digital Environment

The below infographic highlights some of the key findings of the 2019 Human Capital in the Digital Environment report which […]

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September 25, 2019
IAB Europe Webinar Recording: Blockchain Demystified

This webinar aimed to build on the Blockchain Demystified white paper published in April and delve deeper – in an […]

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September 24, 2019
IAB Europe Infographic - Video Advertising in Europe

We have compiled key stats on the state of video advertising in Europe from our annual AdEx Benchmark and Programmatic […]

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September 24, 2019
IAB Europe launches new Legal Committee

IAB Europe is launching a new Legal Committee, open to all IAB Europe Members, to bring together legal professionals, and […]

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September 23, 2019
Unified ID - What are the building blocks for solutions?

Author: Alwin Viereck, Head of Programmatic Advertising and Ad Management, United Internet Media In my last blog post, I outlined […]

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September 19, 2019
IAB Europe Economic Trends Forum recording - Digital Audio Advertising

Our Chief Economist, Dr. Daniel Knapp, provided a deep dive into digital audio advertising across Europe including an overview of […]

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September 19, 2019
Facebook IQ: 4 Keys to Using Machine Learning for Campaign Measurement

Simon Ejdemyr, Data Scientist at Facebook, explains how to develop machine learning-based approaches for measuring campaign performance. As the media […]

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September 19, 2019
IAB Europe publishes its Human Capital in the Digital Environment 2019 Report

In the absence of a strong digitally oriented formal education system, training needs to be focused on the next generations […]

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September 19, 2019
Human Capital in the Digital Environment 2019 Report

The second edition of the annual IAB Europe Human Capital in the Digital Environment Report highlights a series of findings […]

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September 16, 2019
IAB Europe Explains... Future Trends in Digital Advertising

The following industry experts explain the key trends that they think will impact the future of digital advertising from the […]

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