The White Paper defines new influencer marketing ecosystem and establishes the structure of an influence marketing strategy Madrid, November 2019. […]
The White Paper defines new influencer marketing ecosystem and establishes the structure of an influence marketing strategy Madrid, November 2019. […]
Europe’s greatest programmatic virtual took place on Tuesday 19th November! The Virtual Programmatic Day (VPD) brought together industry experts and […]
IAB Europe's Chief Economist, Dr. Daniel Knapp, provided a deep dive into Connected TV advertising across Europe including an overview […]
Our Chief Economist, Dr. Daniel Knapp, provided a deep dive into Connected TV advertising across Europe including an overview of […]
David Goddard was elected as Chair of the Programmatic Trading Committee on 14th November 2019 at the committee’s quarterly face […]
To get a sense of what consumers are saying about content and environment quality, we conducted The Ripple Effect study. This research […]
The IAB Europe Brand Advertising Committee has created a short 5 minute poll to provide insight into how brand safety […]
IAB Europe, in partnership with IAB Tech Lab, announced on 21st August the launch of the second iteration of the Transparency […]
