Interactive Advertising Bureau

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February 17, 2015
Mobile is unlocking new advertising budgets

The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile advertising and overall uptake within […]

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February 11, 2015
IAB Europe publishes Viewable Impressions White Paper

IAB Europe has published a White Paper on viewable impressions today as an important step in its strategy to drive […]

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February 11, 2015
IAB Europe White Paper: Viewable Impressions

This White Paper on viewable impressions is as an important step in IAB Europe's strategy to drive brand investment into […]

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February 8, 2015
IAB Europe Report: European Agency Snapshot Study

The European Agency Snapshot study gives a real insight into current knowledge of mobile advertising and uptake within today’s current media […]

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January 19, 2015
IAB Europe expands membership and programmes to drive digital advertising growth

A set of new initiatives in 2014 Under a new CEO since February 2014, IAB Europe recently rolled out a […]

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December 11, 2014
IAB Europe launches Digital Innovation Showcase Europe (DISE)

On 3 December 2014, IAB Europe celebrated the official launch of Digital Innovation Showcase Europe (DISE) in the European Parliament, […]

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November 20, 2014
BVDW, IAB Austria and IAB Switzerland – DACH Study 2014 - Digital usage trends in Germany, Austria and Switzerland

The BVDW, IAB Austria and IAB Switzerland study on Internet use in the DACH region was undertaken in May and […]

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November 20, 2014
Online Ad Spend Studies from local IABs

Online ad spend: IAB Romania H1 2014 report The IAB Romania digital ad spend report for the first half of […]

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November 5, 2014
IAB Europe launches the Multi-Device and Connected World Library of Research

This library brings the most recent best practice multi-device and cross market studies together in one place. IAB Europe has […]

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October 7, 2014
IAB Europe Report: European Online Advertising Spend 2014

IAB Europe, in collaboration with IHS Technology, has published the AdEx Benchmark 2014 Report – the definitive guide to the […]

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October 7, 2014
IAB Europe Report: Brand advertisers’ priorities for digital measurement

This report from IAB Europe reveals that brand advertisers seek consumer insight and viewable advertising as key to unlocking digital […]

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September 19, 2014
The Consumer Barometer tool

The Consumer Barometer is available with up-to-date digital consumer insights across 56 countries. Google has collaborated with IAB Europe, TNS […]

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