Interactive Advertising Bureau

Search Results

February 23, 2016
IAB Europe Programmatic case studies buy-side webinar – 16 March

Library of Programmatic case studies buy-side webinar Wednesday 16th March 15.00 CET / 14.00 GMT Following on from the launch of our […]

Read More
February 22, 2016
European Education in figures - a broad overview of 2015 and plans for 2016 at National IAB level - Part 1

2015 has been a turning point for Digital Education at IAB Europe. We’re on a mission to help grow the […]

Read More
February 19, 2016
Three's rollout of network level ad blocking will hurt consumers & publishers

Brussels, 19 February 2016 – IAB Europe today expressed its serious concern following the announcement that mobile operator Three is […]

Read More
February 18, 2016
Programmatic Future Trends Series: Is 2016 the year of effective cross-device marketing

In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in London and Interact in […]

Read More
February 17, 2016
New IAB Europe library illustrates strategic opportunity of programmatic advertising

Brussels, 17 February 2016 - The Interactive Advertising Bureau Europe (IAB Europe) has launched the Library of Programmatic case studies […]

Read More
February 16, 2016
OpenX and Condé Nast

OpenX and Condé Nast Case Study from IAB_Europe

Read More
February 16, 2016
MediaMath and eBay

Get the slides here.

Read More
February 16, 2016
Google: From Manual Buying to Programmatic: First-Hand Learnings from the Google Media Lab

Media Lab – Google’s internal media agency responsible for planning, buying and placing media to advertise Google products – leverages […]

Read More
February 16, 2016
Google: Nescafé Dolce Gusto Drives Sales with Audience Signals

Nescafé Dolce Gusto, and their agency Jellyfish, wanted to drive sales of its coffee machines, while maximising the efficiency of […]

Read More
February 16, 2016
Google: Mobile Programmatic Activation Allows Michelin and MEC to Extend Reach

Michelin, and their agency MEC, wanted to drive product awareness of CrossClimate and did so through mobile programmatic activation. Video […]

Read More
February 16, 2016
Google: eBay Perspective on the Role of Advertising in Retail Environment

As the branch of eBay responsible for connecting brands to the platform’s audience of engaged consumers, eBay Advertising embraced programmatic […]

Read More
February 16, 2016
Google: The Telegraph Embraces DoubleClick's Programmatic Solutions to Increase Revenue by 126%

As the UK’s number-one news brand, The Telegraph needed a solution that would enable the business to take every layer […]

Read More
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram