IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable businesses to thrive in the European market.
IAB Europe's annual AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe covering 30 markets. Released in May 2025, the latest report indicates that European digital advertising market grew by 16%, reaching €118.9 billion – the highest annual revenue recorded in constant currency terms.
Join us to shape the future of the digital marketing and advertising ecosystem in Europe.
Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.
Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.
Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.
Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.
Our members are at the forefront of decision making about the interactive industry. The IAB Europe Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with our members - Companies and National Trade Associations – IAB Europe represents over 5,500 organisations.
Magnite’s latest research explores how German audiences are engaging with ad-supported streaming platforms - and how advertisers can capitalise on […]
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The Connected TV (CTV) advertising market continues to expand rapidly. In 2024, SVOD in Europe surged by over 200%, while […]
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The Retail and Commerce Media ecosystem is rapidly expanding, with new players and platforms continuously entering the space. As this […]
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Brussels, 27th October 2025 – On 23rd October, IAB Europe submitted its response to the European Commission’s public consultation on […]
Read more9th October 2025, Brussels, Belgium - IAB Europe, the leading European-level association for the digital marketing and advertising ecosystem, today […]
Read more24th September 2025, Brussels, Belgium - IAB Europe, the leading European-level industry association for the digital advertising ecosystem, is delighted […]
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IAB Tech Lab’s International Summit is happening on 6th November 2025 in London! This revolutionary event brings together global industry […]
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13th November | Euston Square, London VideoWeek Roadmap is a one-day conference dedicated to exploring the future of video and […]
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19th November | Zurich | Register here The top digital marketing event of the year is coming up soon: DEX25 CONFERENCE, […]
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