IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable businesses to thrive in the European market.
IAB Europe's annual AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe covering 30 markets. Released in May 2025, the latest report indicates that European digital advertising market grew by 16%, reaching €118.9 billion – the highest annual revenue recorded in constant currency terms.
Join us to shape the future of the digital marketing and advertising ecosystem in Europe.
Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.
Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.
Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.
Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.
Our members are at the forefront of decision making about the interactive industry. The IAB Europe Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with our members - Companies and National Trade Associations – IAB Europe represents over 5,500 organisations.
Originally published in April 2024, our Retail Media Measurement Standards have now been updated following a public comment period from […]
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Traditional ad formats often don’t fit seamlessly within retail websites and apps, leading retailers and ad tech companies to create […]
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Retail Media digital advertising investment in Europe is projected to reach €31 billion by 2028, highlighting the significant and growing influence […]
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Driving Measurement Clarity and Scalable Activation Across Retail & Commerce Media Brussels, Belgium, 22nd January, 2026 - IAB Europe, the […]
Read moreBrussels, Belgium, 20th January, 2026 - IAB Europe is delighted to announce that Jason Wescott and Patricia Grundmann have been […]
Read moreMore than two-thirds of European digital advertising leaders expect investment or revenue to increase over the next 12 months Report […]
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25th February I 12:00 PM CET I Register here Join IAB Europe for a live webinar unpacking the key findings […]
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September 2026 | Amsterdam After a triumphant debut, the Retail Media Impact Summit returns in 2026 - the premier leadership […]
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DARE TO DISRUPT at PMW Unlocked 2026Ready to make your next marketing power move? Join 1,500+ industry leaders at PMW […]
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