IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable businesses to thrive in the European market.
IAB Europe's annual AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe covering 30 markets. Released in May 2025, the latest report indicates that European digital advertising market grew by 16%, reaching €118.9 billion – the highest annual revenue recorded in constant currency terms.
Join us to shape the future of the digital marketing and advertising ecosystem in Europe.
Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.
Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.
Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.
Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.
Our members are at the forefront of decision making about the interactive industry. The IAB Europe Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with our members - Companies and National Trade Associations – IAB Europe represents over 5,500 organisations.
This year’s study by RTL AdAlliance places quality content and trusted insights at the heart of the narrative, offering a […]
Read more
On 27th November, digital advertising experts from all over Europe came together to celebrate the best of creativity and innovation […]
Read more
On 26th November, we hosted the latest edition of our Virtual Programmatic Day, the largest virtual gathering dedicated to programmatic […]
Read more
Supporting Multilingual and Accessible DSA Transparency:Standard texts now available in 24 languages 4th December 2025, Brussels, Belgium - As part […]
Read moreBrussels, Belgium, 27th November 2025 - IAB Europe, the leading association for the digital advertising and marketing industry, is thrilled […]
Read more68% cite cross-platform data access as their top challengeOver 50% are testing or adopting Data Clean Rooms and Unified IDs […]
Read more
10th September I 12:00 PM CET I Register here Join us in-person or virtually for the 2026 Great Debate on […]
Read more
29th April I 12:00 CET I Register here Get ready for IAB Europe’s Virtual Programmatic Day (VPD) 2026 - our […]
Read more
21st April I 14:00 CET I Register here Join us for the highly anticipated 2026 virtual edition of The Great […]
Read more
