IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable businesses to thrive in the European market.
IAB Europe's annual AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe covering 30 markets. Released in May 2025, the latest report indicates that European digital advertising market grew by 16%, reaching €118.9 billion – the highest annual revenue recorded in constant currency terms.
Join us to shape the future of the digital marketing and advertising ecosystem in Europe.
Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.
Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.
Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.
Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.
Our members are at the forefront of decision making about the interactive industry. The IAB Europe Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with our members - Companies and National Trade Associations – IAB Europe represents over 5,500 organisations.
In order to understand how AI is being adopted, governed, and leveraged across the digital advertising ecosystem, IAB Europe's AI […]
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Good-Loop’s 2024 Impact & Sustainability Report once again showcases how advertising can be a powerful force for good. Over the […]
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Originally produced in January 2024, our updated Retail Media Product Matrix provides a clear, one-page overview of the advertising products […]
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18th September 2025, Brussels, Belgium - IAB Europe, the leading European-level industry association for the digital advertising industry, has today […]
Read moreIAB Europe and the IAB have today released a new joint one-pager: Demystifying Incrementality in Commerce Media. As commerce media […]
Read more7th August 2025 – Brussels, Belgium: IAB Europe has published a new Q&A to explain the roles and functions of […]
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4th - 5th November | London | Register here The Future of Media London 2025 takes place 4–5th November at […]
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17th November | 12:00 PM CET I Register here Influencer marketing has become a major focus of both policy and […]
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29th September | 12:00 PM CET I Register here Join us for a webinar, together with EASA, introducing AdEthics, a European […]
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