IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable businesses to thrive in the European market.
IAB Europe's annual AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe covering 30 markets. Released in May 2025, the latest report indicates that European digital advertising market grew by 16%, reaching €118.9 billion – the highest annual revenue recorded in constant currency terms.
Join us to shape the future of the digital marketing and advertising ecosystem in Europe.
Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.
Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.
Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.
Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.
Our members are at the forefront of decision making about the interactive industry. The IAB Europe Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with our members - Companies and National Trade Associations – IAB Europe represents over 5,500 organisations.
Originally produced in 2024 to provide clarity to the ever-evolving digital retail media landscape, our newly released interactive glossary is […]
Read more
We are excited to share the latest version of our Retail & Commerce Media Definitions One Pager, featuring the latest […]
Read more
On 29th April, we hosted the latest edition of our flagship Virtual Programmatic Day (VPD), bringing together leaders from across […]
Read more
Brussels, Belgium - 30th April, 2026 - IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, […]
Read moreWe are excited to introduce the newly appointed leads of our Programmatic Working Group within the Advertising and Media Committee. […]
Read moreBrussels, Belgium, 4th March 2026 - IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today […]
Read more
15th July | 10:30–13:30 CET | Register here Ready to align your digital advertising strategy with today’s environmental expectations? Our […]
Read more
7th & 8th July 2026 | Virtual | 11:00–13:00 CET | Register here Ready to take your Retail Media strategy […]
Read more
19th May I 13:00 CET I Register Here While the Transparency and Consent Framework (TCF) is often seen as a […]
Read more
