Member blog: Quality and Viewability blog series: What is quality media and why is it important?
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in […]
Read More »Member blog: Capital Communication
Abbie Clement, Head of Content, iubenda In this article, Abbie Clement, Head of Content at iubenda, takes a look at […]
Read More »The CNIL’s VECTAURY Decision and the IAB Europe Transparency & Consent Framework
On 30 October, the French data protection authority (CNIL) published a notice declaring that French start-up company VECTAURY failed to […]
Read More »Member blog: Digital Measurement: An Underutilised Growth Enabler
Phil Sumner, Global Media Insights Director, Teads Growth of digital advertising is being held back; that is one of the […]
Read More »Member blog: Digital Business Transformation
Natasha Morris, Director, Publicis Media Today, the path towards transformation is led by technology, so how can implement technology in […]
Read More »Member blog: Understanding the needs of brands when it comes to programmatic
by Lisa Kalyuzhny, Director Advertising Solutions, PubMatic IAB Europe recently published its Attitudes to Programmatic Advertising 2018 survey findings. This […]
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