Member blog: Digital Business Transformation
Natasha Morris, Director, Publicis Media Today, the path towards transformation is led by technology, so how can implement technology in […]
Read More »Member blog: Understanding the needs of brands when it comes to programmatic
by Lisa Kalyuzhny, Director Advertising Solutions, PubMatic IAB Europe recently published its Attitudes to Programmatic Advertising 2018 survey findings. This […]
Read More »Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 3
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. […]
Read More »Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 1
On September 25th, we held a 2.5-hour webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. […]
Read More »Member blog: IAB MIXX Awards Romania: The Festival of tailor-made digital ideas and… never-made ones
At this year’s edition of MIXX Awards Europe we all saw Golin & MullenLowe Romania take home the gold and […]
Read More »Digital Transformation: a journey rather than a destination
I will preface this by confessing that I am no expert on digital transformation. For the sake of the argument, […]
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