Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

Blog

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Member blog: Blockchains and their Scalability Trade-Off

Bjorn Bojen
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22/05/2018
In April 2018, IAB Europe and its Education and Training Committee organised a webinar on blockchain, inviting a panel of […]
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GDPR impact on Programmatic Trading blog series: Approaches to preparing for GDPR and the IAB Europe Transparency and Consent Framework

Bjorn Bojen
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20/05/2018
Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display ad revenue is now traded […]
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Legitimate interest and consent – can both legal states be declared in the Transparency & Consent Framework?

Bjorn Bojen
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14/05/2018
In our last blog ‘To be or not be’ we presented the duality of the ‘processor’ and ‘controller’ and how […]
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Interact 2018: CEO Yohann Dupasquier of Programmatic platform Tradelab talks about his journey ahead of IAB Europe's conference

Bjorn Bojen
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14/05/2018
Held in Milan on 23-24 May, IAB Europe’s Annual 2-day conference Interact 2018 will feature contributions from all stakeholders with a […]
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Transparency & Consent Framework specification launches global as industry participation increases

Bjorn Bojen
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24/04/2018
We are very pleased to announce the release of the technical specifications for IAB Europe’s Transparency & Consent Framework. This […]
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Interact 2018: Futurologist Amelia Torode tells IAB Europe what the future of agencies might look like

Bjorn Bojen
|
23/04/2018
Held in Milan on 23-24 May, IAB Europe’s Annual 2-day conference Interact 2018 will feature contributions from all stakeholders with a […]
Read More »
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