Member blog - Teads - Measurement: In an age of viewability how can we standardise technical specifications? The rise of VAST 4.0
by Ryan Cook, Global Director, Programmatic Operations and Ibrahim Ennafaa, Product Manager, Formats Team What does viewability mean to you? “I […]
Read More »Member blog – Danske Medier – Data protection authorities disregard the very laws they are tasked to enforce
Allan Sorensen is Head of Digital at Danske Medier and Chair of IAB Europe’s Policy Committee. The views expressed by […]
Read More »The advent of RTB
For a newcomer to the programmatic scene, an industry steeped in acronyms and specialised terminology, the task of unravelling its […]
Read More »Member blog - Improve Digital - Capitalising on mobile video demand
by Dana Ghazzi, Video Product Manager, and John Almeida, Senior Mobile Product Manager With audiences spending more time than […]
Read More »Policymakers must avoid leading EU into age of data prohibition
This piece was originally published in The Parliament Magazine on 17 March 2017. Data-driven advertising provides an indispensable revenue stream […]
Read More »Member blog - IAB UK - Ad blocking: The truth is out there
I’ll admit before I start that media research doesn’t really compare to the FBI’s X Files unit. We don’t get […]
Read More »
