Member blog: How the industry is using KPIs and what needs to change
By Estelle Reale, Marketing Director Sublime Skinz If the industry’s ultimate goal is to create relevant and engaging advertising experiences […]
Read More »Optimising the human, re-engineering roles for the new digital ecosystem
IAB Europe’s flagship conference, Interact 2018 took place in Milan at the end of last month. Taking part were over […]
Read More »Our video investigation of ePrivacy realities across Europe
Since the announcement of the European Commission’s ePrivacy Regulation proposal, IAB Europe has been working together with other associations representing […]
Read More »IAB Europe News: Transparency & Consent Framework Mobile App Spec Ready for Adoption
Today, IAB Tech Lab and IAB Europe released the Transparency and Consent Framework’s Mobile In-app Specifications as a final version […]
Read More »Publishers are still in control of their product and business models
GDPR does not prevent take-it-or-leave-it choices for data-driven advertising-funded services. The GDPR quite meaningfully changes the rules and conditions around […]
Read More »The Idea That The Transparency & Consent Framework Increases Publisher Liability Is A Red Herring
A recurring theme in the feedback we are getting from the market on the Transparency & Consent Framework (TCF or […]
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