Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

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Member blog: Digital Business Transformation

Bjorn Bojen
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19/11/2018
Natasha Morris, Director, Publicis Media Today, the path towards transformation is led by technology, so how can implement technology in […]
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Member blog: Understanding the needs of brands when it comes to programmatic

Bjorn Bojen
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08/11/2018
by Lisa Kalyuzhny, Director Advertising Solutions, PubMatic IAB Europe recently published its Attitudes to Programmatic Advertising 2018 survey findings. This […]
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Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 3

Bjorn Bojen
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05/11/2018
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. […]
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Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 1

Bjorn Bojen
|
22/10/2018
On September 25th, we held a 2.5-hour webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. […]
Read More »

Member blog: IAB MIXX Awards Romania: The Festival of tailor-made digital ideas and… never-made ones

Bjorn Bojen
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16/10/2018
At this year’s edition of MIXX Awards Europe we all saw Golin & MullenLowe Romania take home the gold and […]
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Digital Transformation: a journey rather than a destination

Bjorn Bojen
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30/09/2018
I will preface this by confessing that I am no expert on digital transformation. For the sake of the argument, […]
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