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Introduction to IAB Europe's new marketing team

Bjorn Bojen
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14/07/2019
IAB Europe is delighted to introduce its new marketing team consisting of myself, Marie-Clare Puffett and my colleague Helen Mussard, […]
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Member blog: Quality and Viewability blog series: How Open Measurement unlocks scale

Bjorn Bojen
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14/07/2019
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in […]
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The digital skill gap: why it matters and how you can get involved in addressing it

Bjorn Bojen
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09/07/2019
There are over 4 billion Internet users in the world[1]. That is higher than the global number of those using […]
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As online video budgets increase – is the industry chasing short-sighted gains?

Bjorn Bojen
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08/07/2019
Author: Kristanne Roberts, Global Development Director – Digital, Kantar Now a €7.6bn European market, digital video advertising adoption continues to […]
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IAB Europe’s Effectiveness Measurement Survey Paints a Picture of an Incoherent Measurement Ecosystem

Bjorn Bojen
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02/07/2019
Authors: Anton Kopytov, Chair IAB Europe Research Committee and Partner Technology Consulting, Mindshare Phil Sumner, Global Media Insight Director, Teads […]
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Demystifying blockchain: present and future

Bjorn Bojen
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02/07/2019
The fact that the technology underpinning most of digital advertising evolves at breakneck speed is not news to anyone. Heck, […]
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