Blog Series: “I’m a CMP. Am I doing it right?” #1 CMP Registration and CMP IDs – IAB Europe’s new blog series to help CMPs / Part 2
CMPs must register with IAB Europe and use their assigned ID Last week, IAB Europe communicated to Vendors and CMPs […]
Read More »Blog Series: Introducing “I’m a CMP. Am I doing it right?” - IAB Europe’s new blog series to help CMPs / Part 1
Things are going well, but there are opportunities for improvement Since its release in Spring 2018, the IAB Europe Transparency […]
Read More »Member blog: Header Bidding Brings Transparency to Programmatic
The rise of header bidding lights up the media supply chain by James Brown, Managing Director EMEA, Rubicon Project Over half […]
Read More »Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 5
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. […]
Read More »Member blog: Who can make video buying simpler?
James Oyedele, Programmatic Solutions Lead, Adform The video marketplace remains a tricky environment to navigate. While supply is continually increasing[1], […]
Read More »Guest blog: Programmatic Advertising for SMEs
According to the World Bank, small and medium enterprises (SMEs) account for about 90% of businesses and more than 50% […]
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