Meet IAB Europe at DMEXCO
The IAB Europe team will be at DMEXCO in Cologne, on the 11-12 September. Don’t miss our panels of industry […]
Read More »Programmatic Audio Blog series - developments, opportunities and challenges
Digital audio is not a new concept but as it grows it is causing a shift-change in the advertising landscape. […]
Read More »Digital Ad Spend in Europe - additional perspectives
Author: Phil Sumner, Global Media Insights Director, Teads and IAB Europe Board member Digital advertising spend has not experienced a […]
Read More »Member Research: Campaign overexposure has negative impact on branding performance
This week, IAB Europe member Sublime announced the results of its research into campaign efficiency versus exposure frequency, and found […]
Read More »Unified ID – Why Identity becomes a key success factor in the post cookie era
Author: Alwin Viereck, Head of Programmatic Advertising and Ad Management, United Internet Media The king is dead, long live the […]
Read More »In the works: the IAB Europe Digital Transformation Playbook - get involved!
When I wrote about digital transformation last year I prefaced that blog by admitting that I am no expert in […]
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