Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

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Dispelling Some Myths About The Transparency and Consent Framework v2.0 (Part 2)

Helen Mussard
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14/07/2020
The IAB Europe Transparency and Consent Framework (TCF) was created to help companies that serve, measure and manage digital and […]
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Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data

Marie-Clare Puffett
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10/07/2020
Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are testing programmatic buying purely on […]
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Member Guest Blog Post: Responsible Marketing with First-Party Data

Marie-Clare Puffett
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09/07/2020
Mark Howe, Managing Director, EMEA, Agencies & Industry Relations, Google As I discussed at IAB Europe's Interact Online event on […]
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Dispelling some myths about the Transparency and Consent Framework v2.0

Marie-Clare Puffett
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06/07/2020
The Transparency and Consent Framework (TCF) was created to help companies that serve, measure and manage digital and personalised advertising […]
Read More »

5 Things We Learnt From The Great Digital Debate Webinar

Helen Mussard
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02/07/2020
5 Things We Learnt From The Great Digital Debate with Tom Kershaw (CTO, Magnite) and Daniel Knapp (Chief Economist, IAB […]
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IAB Europe Comments On The Ruling Of The French Conseil d’Etat

Helen Mussard
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25/06/2020
IAB Europe has taken note of last week’s decision by the Conseil d’État, France’s highest court for cases involving public […]
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