Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

VIEW ALL NEWS ARTICLES

IAB Europe Speaking Slot @RTA Summit - What does the EU’s new privacy law mean for digital advertising? - November 9th, 12.40PM

Bjorn Bojen
|
25/10/2016
Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit […]
Read More »

Mobile site development on par with desktop sites, new IAB Europe research shows

Bjorn Bojen
|
26/09/2016
Brussels, 27 September 2016 – As mobile takes centre stage, advertisers are taking advantage of its growth to engage with […]
Read More »

Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015

Bjorn Bojen
|
21/09/2016
Mobile display continues to outpace search and grew by an exponential 92.6% to €19 billion ($26 billion)   Brussels, 22 […]
Read More »

Global Online Media Leaders Join Forces to Improve Consumer Ad Experience

Bjorn Bojen
|
14/09/2016
Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards COLOGNE, GERMANY (dmexco) - September 15, […]
Read More »

European Programmatic Market increases 70.3% to €5.7bn in 2015 according to latest IAB Europe research

Bjorn Bojen
|
13/09/2016
Mobile display traded programmatically more than any other format Cologne, 14 September 2016 – At dmexco today, IAB Europe announced […]
Read More »

BEREC say network-wide ad blocking illegal

Bjorn Bojen
|
31/08/2016
Brussels, 1 September 2016 – IAB Europe welcomes guidance published by EU telecom regulators on Tuesday confirming that network-level ad blocking […]
Read More »
1 57 58 59 60 61 70

Blog

VIEW ALL BLOG POSTS

Member Guest Post with PubMatic - Audience Addressability is the Digital Advertising Industry’s Opportunity to Reset, Rethink, and Reinvigorate

Lauren Wakefield
|
14/09/2021
In this week's member-guest blog post, Fiona Ellis-Smith, Associate Director, Advertiser Solutions at PubMatic shares her thoughts on the future […]
Read More »

Looking to Get More Involved with IAB Europe Post-Summer? Join Our Committees!

Lauren Wakefield
|
09/09/2021
The Summer might be over but we have a lot of exciting opportunities at IAB Europe for you to get […]
Read More »

Member Guest Post with Samsung Ads - Behind the Screens: How the Pandemic Has Supercharged Gaming Amongst UK Consumers

Lauren Wakefield
|
06/09/2021
In this week’s member-guest blog post, we welcome Alex Hole, VP Samsung Ads Europe, as he shares why the emerging […]
Read More »

Member Guest Post with Smaato - Five Key Trends in Digital Ad Tech Every Publisher and Marketer Should Know

Lauren Wakefield
|
02/09/2021
In our latest member guest blog post, Jane Handel, Product Marketing Manager at Smaato discusses how you can get ahead […]
Read More »

Brand Measurement in a Post Third-Party Cookie World - A Q&A With Experts From the Research Committee

Lauren Wakefield
|
02/09/2021
2020 kicked off with one of the most fundamental changes to the online advertising industry, when Google announced its goal […]
Read More »

IAB Europe Launches New TCF Vendor Compliance Programme

Lauren Wakefield
|
26/08/2021
As the managing organisation of the Transparency & Consent Framework (TCF), IAB Europe constantly strives to protect the integrity of […]
Read More »
1 57 58 59 60 61 107
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram