Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Mobile site development on par with desktop sites, new IAB Europe research shows

Bjorn Bojen
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26/09/2016
Brussels, 27 September 2016 – As mobile takes centre stage, advertisers are taking advantage of its growth to engage with […]
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Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015

Bjorn Bojen
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21/09/2016
Mobile display continues to outpace search and grew by an exponential 92.6% to €19 billion ($26 billion)   Brussels, 22 […]
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Global Online Media Leaders Join Forces to Improve Consumer Ad Experience

Bjorn Bojen
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14/09/2016
Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards COLOGNE, GERMANY (dmexco) - September 15, […]
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European Programmatic Market increases 70.3% to €5.7bn in 2015 according to latest IAB Europe research

Bjorn Bojen
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13/09/2016
Mobile display traded programmatically more than any other format Cologne, 14 September 2016 – At dmexco today, IAB Europe announced […]
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BEREC say network-wide ad blocking illegal

Bjorn Bojen
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31/08/2016
Brussels, 1 September 2016 – IAB Europe welcomes guidance published by EU telecom regulators on Tuesday confirming that network-level ad blocking […]
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MOAT is looking for a Marketing Manager in London

Bjorn Bojen
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30/08/2016
About Moat Moat is a brand intelligence and SaaS analytics company focused on transforming digital advertising with our two products: […]
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Blog

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What’s in the Latest Cookie Guidance from Italy’s Garante?

Lauren Wakefield
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20/07/2021
This week's guest editors are Filip Sedefov, Legal Director for Privacy at IAB Europe & Giulia Sala, Senior Associate at […]
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Member Guest Post with OneTrust - Brave New World: How to Bring Privacy to CTV

Lauren Wakefield
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20/07/2021
In this week's member-guest post, we hear from Stephanie Hanson, Offering Manager at OneTrust as she explores the CTV landscape […]
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Take Part in IAB Europe's Attitudes to Programmatic Advertising Survey!

Lauren Wakefield
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13/07/2021
According to the recently released AdEx 2020 study, the European digital ad market is now programmatic first with 50.6% of all […]
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Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees!

Lauren Wakefield
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08/07/2021
So far this year, IAB Europe’s committees and taskforces have produced some incredible outputs. From an updated guide on the […]
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IAB Europe's Digital Audio Day - H1 2021 Wrap-Up

Lauren Wakefield
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08/07/2021
On 6th July, IAB Europe hosted its first Digital Audio Day of 2021. The event brought together the shapers, creators, […]
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AdEx 2020 Report - Key Facts & Stats You Need to Know

Lauren Wakefield
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02/07/2021
IAB Europe's hotly-anticipated full 2020 AdEx Benchmark Report is now live for all the world to see! Released on 1st […]
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