Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Policy Panel @DMEXCO - Big Data advertising - EU in a clash between regulations and innovations - September 14th, 14.30, Debate Hall

Bjorn Bojen
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21/08/2016
dmexco is the global business and innovation platform of the digital economy. It enables visitors to experience disruptive trends and […]
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IAB Europe Programmatic Panel @DMEXCO - Programmatic advertising in Europe: Spend, strategies and models for the future - September 14th, 13.00, Seminar 2

Bjorn Bojen
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31/07/2016
dmexco is the global business and innovation platform of the digital economy. It enables visitors to experience disruptive trends and […]
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Guy Phillipson to step down as CEO of the Internet Advertising Bureau UK after 12 years

Bjorn Bojen
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18/07/2016
Guy Phillipson, the Chief Executive of the UK’s Internet Advertising Bureau has announced his intention to step down in January […]
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What is driving digital video advertising adoption? – latest IAB Europe survey

Bjorn Bojen
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10/07/2016
Consumers are consuming more and more digital video content and as such digital video advertising showed significant a growth of […]
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Joint Industry Statement: Empowering trust and innovation by repealing the e-Privacy Directive

Bjorn Bojen
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04/07/2016
Brussels, 5 July 2016 – The tech and telecom industries call for the e-Privacy Directive to be repealed. We believe […]
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IAB Ireland & Nielsen report: Video on Demand (VOD) viewing is entrenched in the market

Bjorn Bojen
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28/06/2016
3 in 4 Irish Adults (16 +) have viewed VOD in the first 6 months 63% of VOD viewers watched […]
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Blog

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Interact Online 2021 - Industry Initiatives Highlights & Videos

Lauren Wakefield
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03/06/2021
On 25th May 2021, IAB Europe’s flagship event, Interact Online, kicked off with an afternoon dedicated to Industry Initiatives.  Featuring […]
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Interact Online 2021 - Policy & Data Protection Highlights & Videos

Lauren Wakefield
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03/06/2021
On 26th May 2021, IAB Europe’s flagship event, Interact Online, dived into an afternoon that focused on Policy & Data […]
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Interact Online 2021 - Standards & Frameworks Highlights & Videos

Lauren Wakefield
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03/06/2021
On 27th May 2021, IAB Europe’s flagship event, Interact Online, concluded with an afternoon that explored Standards & Frameworks, as […]
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Member Guest Post with Didomi - How to Prepare for a Cookieless Future? It's Time to Make Privacy Positive

Lauren Wakefield
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03/06/2021
In this week's member-guest post, we hear from Amy Arnell, Content Marketing Specialist at Didomi, as she discusses preparing for […]
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IAB Europe & TikTok Release A Buyer’s Guide to Creator Marketing

Helen Mussard
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27/05/2021
Since the emergence of commerce, advertisers have harnessed the power of influence to persuade consumers to follow their brand and […]
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IAB Europe Virtual Programmatic Day (VPD) - H1 2021: Wrap-Up

Lauren Wakefield
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12/05/2021
IAB Europe’s first VPD of 2021 took place on 6th May and what an insightful and engaging day it was! […]
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