IAB Europe and FreeWheel Dive into Brand Safety
IAB Europe’s annual Brand Safety Poll conducted at the end of last year found that: Privacy concerns are more of […]
Read More »Skai Unpack Prime Day 2022 (US vs EMEA)
This week, we have a guest blog post from one of our members, Skai™. The Intelligent Marketing Platform's Senior Director […]
Read More »The Rise of Social Commerce and How to Tap Into it with TikTok
Lauren Wakefield
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21/07/2022
The world of commerce is changing at high speed. Accelerated by shifting consumer habits during the pandemic, a nuclear explosion […]
Read More »Now Open! Take Part in the 2022 Attitudes to Programmatic Survey
Lauren Wakefield
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14/07/2022
According to the recently released AdEx 2021 study, the European digital ad market is now programmatic first with 57% of […]
Read More »AdEx 2021 Report – Key Facts & Stats Videos
IAB Europe’s widely-anticipated 2021 AdEx Benchmark Report is now live! Released on 2nd July 2022, the report is the definitive […]
Read More »IAB Europe’s Programmatic Trading Committee Diversity & Inclusion Blog Series: A Q&A on Diversity & Inclusion in Marketing
Lauren Wakefield
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05/07/2022
As part of IAB Europe’s key focus on topics of corporate responsibility in the digital advertising industry, The Programmatic Trading […]
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