Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe White Paper: Header Bidding and Auction Dynamics

Bjorn Bojen
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27/08/2018
The way in which ads are traded via programmatic methods has evolved and now there are various mechanisms available such […]
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Oath in association with IAB Europe survey: Understanding the challenges faced by publishers in driving programmatic revenue

Bjorn Bojen
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13/08/2018
Participate in the Oath in association with IAB Europe survey for the chance to win an Instax SQ6 camera Oath […]
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IAB Europe Panel at DMEXCO: Taking stock – the impact of Europe’s new data protection rules four months on

Bjorn Bojen
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08/08/2018
Join the IAB Europe panel at DMEXCO on 13 September 2018 on Day 2 at 9.45 - 10.15am on the Debate Stage […]
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IAB Europe Seminar at DMEXCO: Programmatic Advertising in Europe: latest trends, attitudes and growth drivers

Bjorn Bojen
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25/07/2018
IAB Europe will reveal the results of its much-anticipated European Programmatic Market Sizing research which will highlight the size, growth […]
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IAB Europe Webinar - A Complete Overview of the Transparency & Consent Framework - 25 September

Bjorn Bojen
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23/07/2018
Join this webinar to gain insight into the IAB Europe Transparency & Consent Framework. The IAB Europe Transparency & Consent […]
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IAB Europe joins other online advertising industry stakeholders in creating draft Code of Practice on Disinformation

Bjorn Bojen
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16/07/2018
Brussels, 17 July 2018 –  The draft Code of Practice on Disinformation, drawn up by IAB Europe alongside other stakeholders […]
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Blog

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IAB Europe’s Prestigious Annual Awards are Open for Entries!

Amy Mazzola
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08/02/2023
Entries for the prestigious annual MIXX Awards Europe and IAB Europe Research Awards are now open  New for 2023 - […]
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A Precedent-Setting Case for Omni-Channel Consent- an Overview by Jill Briggs, IAB Canada

Amy Mazzola
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02/02/2023
  Jill Briggs, Head of Policy, IAB Canada Heading up the policy pillar at IAB Canada, Jill helps members navigate […]
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Expert Predictions for 2023: IAB Europe’s CEO Shares Her Thoughts with New Digital Age

Amy Mazzola
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25/01/2023
  New Digital Age asked experts from all corners of the digital industry to look beyond the uncertain economic horizon, […]
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E-commerce Berlin Expo 2023 Agenda Released

Amy Mazzola
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19/01/2023
  If You Miss It, You Miss Out: EBE 2023 Agenda Released With the E-commerce Berlin Expo being just a […]
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2023: A Year of Collaboration, Innovation and Transformation with Magnite

Amy Mazzola
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18/01/2023
In this week’s member guest blog post we caught up with Julie Selman, SVP, Head of EMEA at Magnite. In […]
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Our Annual Brand Safety Industry Poll is Here! Have your say and win a €200 Voucher

Amy Mazzola
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12/01/2023
  It’s that time of year again. Have your say in IAB Europe’s annual brand safety and suitability in the […]
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