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IAB Europe Survey: What is driving digital video advertising adoption

Bjorn Bojen
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23/11/2018
Digital video advertising is experiencing strong growth; spend in digital video advertising grew by more than 30% and programmatic video […]
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IAB Europe Press Release: IAB Europe publishes first edition of the Human Capital in the Digital Environment Report

Bjorn Bojen
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21/11/2018
Brussels, 21 November 2018 – IAB Europe has today published the inaugural edition of the Human Capital in the Digital […]
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The CNIL’s VECTAURY Decision and the IAB Europe Transparency & Consent Framework

Bjorn Bojen
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21/11/2018
On 30 October, the French data protection authority (CNIL) published a notice declaring that French start-up company VECTAURY failed to […]
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AdTech Summit, on 30 November 2018 in Paris IAB France's new major annual meeting, in partnership with IAB Tech Lab.

Bjorn Bojen
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13/11/2018
Turning Paris into the AdTech Capital of the World for a day! On November 30th, from 8:30am to 5pm at […]
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IAB Europe Press Release: Mobile Ad Spend Crosses €10bn Mark in First Half of 2018, Latest AdEx Benchmark Study Reveals

Bjorn Bojen
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12/11/2018
Brussels, 12 November 2018 - IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2018 […]
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IAB Europe Press Release: Global Network of IABs holds annual meetings as industry GDPR compliance standard reaches new milestones

Bjorn Bojen
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08/11/2018
        Brussels, London, 8 November 2018-- The global community of national IABs, the digital advertising industry’s leading […]
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Blog

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We Need Your Insight: Industry Readiness for Third-Party Cookie Deprecation Survey

Amy Mazzola
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29/11/2023
How ready is the digital advertising industry for a post-third-party cookie world? Share your insights and expertise in our survey […]
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Exploring Retail Media Measurement: A Q&A with Our Retail Media Committee Experts 

Amy Mazzola
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22/11/2023
Retail Media is transforming the digital advertising ecosystem and how brands invest in it. In a recent IAB Europe survey, […]
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That’s a Wrap! Key Takeaways from the IAB Europe Digital Advertising Sustainability Summit

Lauren Wakefield
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15/11/2023
On the 9th of November, around 100 stakeholders from across the advertising industry came together to discuss and debate sustainability […]
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Guest Member Blog Post with Advertima - How In-Store Audience Segmentation Impacts Retail Media Performance

Amy Mazzola
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02/11/2023
In this week’s member guest blog post we caught up with James Allison, Director Market Development at Advertima. In this […]
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The Growth of Hybrid Video On Demand with FreeWheel

Amy Mazzola
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20/10/2023
In this week’s member guest blog post we caught up with Emmanuel Josserand, Sr Dir. Brand, Agency and Industry Relations, […]
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IAB Europe Publish Summary of their DSA Ads Transparency Approach

Amy Mazzola
|
20/10/2023
Today, IAB Europe published a summary of the solution approach for supply chain standards which has been created to help […]
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