Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

VIEW ALL NEWS ARTICLES

IAB Europe Press Release: IAB Europe endorses Code of Practice on Disinformation

Bjorn Bojen
|
25/09/2018
Brussels, 26 September 2018 – The full version Code of Practice on Disinformation, drawn up in a process in which […]
Read More »

IAB Europe GIG: Working Paper on Data Subject Requests

Bjorn Bojen
|
18/09/2018
Traditionally, the digital marketing industry collects and uses Pseudonymous Data for its services. Often, these technology companies also do not […]
Read More »

IAB Europe Press Release: Latest IAB Europe research reveals in-house is now the favoured model for advertiser programmatic buying and two thirds of display ad spend in Europe is now traded programmatically

Bjorn Bojen
|
11/09/2018
Cologne, 12 September 2018 – AT DMEXCO today, IAB Europe released two new research reports providing insight into the programmatic […]
Read More »

IAB Europe Press Release: IAB Europe CMP Validator Helps CMPs Align with Transparency & Consent Framework

Bjorn Bojen
|
11/09/2018
COLOGNE, Germany – 12 September 2018 – IAB Europe, the industry association for the digital advertising ecosystem in Europe, announces […]
Read More »

IAB Europe Press Release: European Authority gives approval to ABC, CESP and GWT-TUD to undertake viewability audits following European RFP

Bjorn Bojen
|
10/09/2018
Third-party verification is a vital step in the cross-industry drive for improved quality standards in digital advertising across Europe Brussels, […]
Read More »

IAB Europe White Paper: Digital Advertising Effectiveness

Bjorn Bojen
|
03/09/2018
The measurement of advertising effectiveness is steeped in a history of evolution and the introduction of digital channels has increased […]
Read More »
1 … 37 38 39 40 41 … 70

Blog

VIEW ALL BLOG POSTS

Guest Blog Post with Vidmob -Digital advertising success depends on fit for platform creative

Amy Mazzola
|
02/03/2023
    In this week’s member guest blog post we caught up with Anthony Lamy, VP of EMEA Client Partnerships […]
Read More »

MIXX Awards Europe 2023 - Meet The Chair of the Jury; Eddie Adedeji

Amy Mazzola
|
01/03/2023
  The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns in Europe.  The winners will be celebrated […]
Read More »

Interact 2023 - Get Your Early Bird Tickets & Dive Into Innovation, Sustainability & Growth in Digital Advertising

Amy Mazzola
|
23/02/2023
  Interact is back for 2023 and we are very excited to be heading to Madrid 23rd - 24th May […]
Read More »

Guest Blog Post with Triton Digital - The Top 5 Monetisation Tactics for Digital Audio Publishers

Amy Mazzola
|
20/02/2023
  In this week’s member guest blog post we caught up with Simon Lee,  Audio Marketplace Operations Director at Triton […]
Read More »

IAB Europe’s Sustainability Standards Committee Share Agreed Definition of Sustainable Digital Advertising

Lauren Wakefield
|
16/02/2023
Once a fairly niche topic in the world of digital advertising, sustainability has, in recent years, moved up the agenda […]
Read More »

IAB Europe Stands with IAB Turkey and Calls for International Support in the Aftermath of the Earthquakes in Turkey and Syria

Lauren Wakefield
|
14/02/2023
Last week, we heard the devastating news that two deadly earthquakes, of magnitude 7.7 and 7.6, respectively, took over 6,400 […]
Read More »
1 … 37 38 39 40 41 … 104
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram