Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Welcomes First Chair & Vice-Chair of the Retail Media Committee

Lauren Wakefield
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24/01/2024
Brussels, Belgium, 24th January, 2024 - IAB Europe has welcomed its first Chair and Vice-Chair of the Retail Media Committee, […]
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IAB Europe Releases Implementation Guidelines for DSA Transparency, Facilitating Compliance with Digital Services Act

Amy Mazzola
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22/01/2024
Brussels, 22nd January, 2024 - Today, IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, has […]
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IAB Europe Responds to the EDPB Public Consultation on their Draft Guidelines 2/2023

Amy Mazzola
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18/01/2024
Brussels, Belgium, 18 January 2024 - IAB Europe, in coalition with national trade association members representing thousands of companies operating […]
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IAB Europe Launches First-ever Pan-European Capability Map for Digital Retail Media

Amy Mazzola
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18/01/2024
New resource for media buyers provides an overview of on-site, off-site and digital in-store retail media ad opportunities offered by […]
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IAB Europe Expresses Strong Concerns on The European Parliament’s Draft Report on GDPR Procedural Regulation

Amy Mazzola
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17/01/2024
Digital Marketing and Advertising Association Calls for a Harmonised Cross-border Complaints Process  Brussels, 17th January, 2023 - IAB Europe, representing […]
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IAB Europe Welcomes New Chair of the Programmatic Trading Committee

Amy Mazzola
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19/12/2023
Wayne Tassie, Group Integrated Solutions Director, EMEA at DoubleVerify was elected as the Chair of IAB Europe’s Programmatic Trading Committee […]
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Blog

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Exploring Sponsored Product Ads: A Q&A with Our Retail Media Committee Experts

Lauren Wakefield
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28/03/2024
Sponsored Product Ads are a fundamental part of the Retail Media advertising ecosystem. They can be described as keyword-or product-targeted […]
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IAB Europe Submits Annual Report on Combatting Disinformation

Lauren Wakefield
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26/03/2024
IAB Europe has submitted its annual report for the Code of Practice on Disinformation (CoP).  The report from IAB Europe […]
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New IAB Europe Attitudes to Retail Media in Europe Survey Now Open!

Amy Mazzola
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21/03/2024
We’re excited to invite retail media buyers and sellers to participate in our new Attitudes to Retail Media survey.  We […]
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Guest Member Blog Post with Coinis: Transforming Workplaces: The Unique Culture of Coinis

Amy Mazzola
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13/03/2024
In this week’s guest member blog post, we caught up with Isidora Matović, Social Media Manager at Coinis as she […]
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European Court Ruling on IAB Europe v APD: Clearing the Fog

Lauren Wakefield
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08/03/2024
On 7th March, the Court of Justice of the European Union (CJEU) delivered a ruling in IAB Europe v APD. […]
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Inspire Inclusion in Digital Advertising this International Women’s Day - Join Our Committees

Amy Mazzola
|
08/03/2024
Join us in celebrating International Women’s Day by encouraging the remarkable women in your teams and in our industry to […]
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IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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