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New IAB Europe Board Elects Chair and Executive Committee to Lead Through Next Phase of Growth and Innovation

Lauren Wakefield
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22/09/2025
22nd September 2025, Brussels, Belgium - Last week, during DMEXCO in Cologne, IAB Europe, the European-level association for the digital […]
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New IAB Europe Board Elects Chair and Executive Committee to Lead Through Next Phase of Growth and Innovation

Lauren Wakefield
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22/09/2025
22nd September 2025, Brussels, Belgium - Last week, during DMEXCO in Cologne, IAB Europe, the European-level association for the digital […]
Read More »

IAB Europe Releases First Impact of AI on Digital Advertising Report Revealing Widespread Adoption, Rising Investment, and Urgent Calls for Governance

Lauren Wakefield
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18/09/2025
18th September 2025, Brussels, Belgium - IAB Europe, the leading European-level industry association for the digital advertising industry, has today […]
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IAB Europe & the IAB Release New One-Pager on Incrementality in Commerce Media

Lauren Wakefield
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09/09/2025
IAB Europe and the IAB have today released a new joint one-pager: Demystifying Incrementality in Commerce Media. As commerce media […]
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IAB Europe Publishes Q&A on the Digital Advertising Supply Chain

Lauren Wakefield
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07/08/2025
7th August 2025 – Brussels, Belgium: IAB Europe has published a new Q&A to explain the roles and functions of […]
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IAB Europe Shares Positions on GDPR and ePrivacy Simplification

Lauren Wakefield
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23/07/2025
23rd July, 2025, Brussels, Belgium - As part of the European Commission's ongoing efforts to reduce regulatory burden and strengthen […]
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Blog

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Advancing Incrementality Measurement: Insights from the Retail Media Impact Summit & Next Steps

Lauren Wakefield
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03/11/2025
At our Retail Media Impact Summit in Amsterdam, one of the most thought-provoking sessions tackled a critical and often debated […]
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Key Takeaways from Our First-Ever Connected TV (CTV) Workshop in Brussels

Lauren Wakefield
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03/11/2025
On 21st October, we hosted our first-ever Connected TV (CTV) Workshop in Brussels, bringing together sell-side experts from EGTA, Amazon, […]
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From Pressure to Performance: Driving Retail Media Growth in a Shifting Landscape - A Q&A with Our Retail & Commerce Media Committee

Lauren Wakefield
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23/10/2025
The Retail Media landscape is undergoing a rapid and fundamental shift. Once a quiet revenue stream, Retail Media Networks (RMNs) […]
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Get Ready to Binge on CTV Insights - 4 Reasons to Join Our Virtual CTV Day

Lauren Wakefield
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22/10/2025
Connected TV (CTV) is a hot topic, and understanding where it’s headed next is essential for success. Join us on […]
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New Podcast Series: Retail Media Roundtable - Live from Our Retail Media Impact Summit in Amsterdam

Lauren Wakefield
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21/10/2025
We’re thrilled to launch our brand-new Retail Media Roundtable series, sponsored by MediaMarktSaturn, recorded live at our Retail Media Impact […]
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Shaping the Future of Commerce Media: Why Standards Matter, and How You Can Help Define Them

Lauren Wakefield
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20/10/2025
In this blog post, our Retail Media Consultant, Yara Daher, explores why standards are essential to the future of Commerce […]
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