Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Belgian Market Court Confirms Limited Role of IAB Europe In The TCF

Helen Mussard
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14/05/2025
BRUSSELS, BELGIUM - 14th May 2025: IAB Europe welcomes the ruling handed down today by the Belgian Market Court (part […]
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IAB Europe Announces First Speakers for Flagship Conference ‘Interact 2025’ in Brussels

Lauren Wakefield
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11/04/2025
Industry leaders from Kraft Heinz, Belgium Media Group ROSSEL, Microsoft, Retail Media Works, and Final Upgrade AI are among the […]
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New IAB Europe Study Highlights Consumer Attitudes Towards Personalised Advertising, Privacy, and the Value of Free Online Services

Lauren Wakefield
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08/04/2025
Brussels, Belgium, 8th April 2025 – A new study by IAB Europe, conducted by leading research firm Kantar, reveals fresh […]
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IAB Europe Launches LEAF: Smart Solutions for Sustainable Digital Advertising

Lauren Wakefield
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03/04/2025
Brussels, Belgium, 3rd April 2025 – IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today […]
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IAB Europe Announces New Chair and Vice-Chair of the Sustainability Standards Committee

Nicole Laleva
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14/03/2025
IAB Europe is pleased to announce the election of Steffen Hubert, Associate Director & Sustainability Lead at ProSiebenSat.1, representing BVDW, […]
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IAB Europe Releases Latest Annual State of Readiness Report Highlighting Progress in Digital Advertising Sustainability

Lauren Wakefield
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19/02/2025
68% of respondents think the industry should consider the carbon footprint of the consumption it drives Nearly half (48%) of […]
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Blog

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Connected TV Measurement in Europe: Key Takeaways from Our Cannes Lions Roundtable with Nielsen

Lauren Wakefield
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24/06/2025
Last week at Cannes Lions, we had the pleasure of bringing together leading voices from our CTV Working Group for […]
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Navigating a New Era of Addressability & Measurement: Highlights from Our Roundtable in Cannes

Lauren Wakefield
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24/06/2025
At this year’s Cannes Lions International Festival of Creativity, our Addressability & Measurement Working Group, in partnership with Verve, hosted […]
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Be Part of Retail Media’s Defining Moment – Join Us in Amsterdam this September!

Lauren Wakefield
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24/06/2025
Retail Media is entering a new era, and in 2025, we’re marking a major milestone. That’s why we’re excited to […]
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Cannes Lions 2025 Wrap-Up: AI & Sustainability Insights from IAB Europe

Nicole Laleva
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20/06/2025
Fresh from the energy and insights of Cannes Lions 2025, our Sustainability Lead and Data Analyst, Dimitris Beis, attended the […]
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Virtual Programmatic Day H1 2025 – Speakers Announced!

Nicole Laleva
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19/06/2025
The countdown is on for IAB Europe’s Virtual Programmatic Day H1 2025, taking place on 8th July in a hybrid […]
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[Guest Member Blog Post] Navigating Uncertainty: Insights from Nielsen’s 2025 Annual Marketing Report

Nicole Laleva
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17/06/2025
In this week's member guest blog post we hear from Inam Mahmood, General Manager EMEA, Nielsen, as he unpacks the […]
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