Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Announcing the Chair and Vice Chair of IAB Europe’s New Advertising & Media Committee

Lauren Wakefield
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05/06/2025
Since the launch of our newly formed Advertising & Media Committee in March, we have been focused on uniting industry […]
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IAB Europe Officially Launches Retail Media Certification Programme for Retailers and Expands Beta Test to Ad Tech Participants

Lauren Wakefield
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29/05/2025
Brussels, Belgium, 29th May 2025 – IAB Europe has announced the official launch of its Retail Media Certification Programme for […]
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IAB Europe Welcomes New Board of Directors

Lauren Wakefield
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22/05/2025
Brussels, Belgium, 22nd May 2025 - IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, […]
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IAB Europe’s 2024 AdEx Benchmark Report: European Digital Advertising Market Surpasses €100bn for the First Time

Lauren Wakefield
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21/05/2025
Double-digit growth marks another year of acceleration, with Social, Video, and Retail Media leading the way. Brussels, Belgium, 21st May […]
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Three Takeaways For the TCF From This Week’s  Belgian Market Court Ruling, And What They Mean

Helen Mussard
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16/05/2025
This week, the Belgian Market Court ruling confirmed that IAB Europe was right to appeal the APD 2022 decision regarding […]
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Belgian Market Court Confirms Limited Role of IAB Europe In The TCF

Helen Mussard
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14/05/2025
BRUSSELS, BELGIUM - 14th May 2025: IAB Europe welcomes the ruling handed down today by the Belgian Market Court (part […]
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Blog

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Retail Media in Focus at Interact 2025: Q&A with WPP Media

Lauren Wakefield
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04/08/2025
Following our deep dives into market trends with Dr. Daniel Knapp and the evolving CTV landscape with Rebecca Ackers, we’re […]
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5 Reasons Not to Miss Our Retail Media Summit in Amsterdam

Lauren Wakefield
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01/08/2025
Retail Media is growing fast, but it can’t keep growing on hype alone. As investment surges and new players enter […]
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Inside IAB Europe’s July Policy Snapshot: A Preview of What’s Shaping Digital Advertising Policy

Helen Mussard
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31/07/2025
Each month, IAB Europe delivers a members-only Policy Matters newsletter to keep our community informed on the most pressing issues […]
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MIXX Awards 2025: Last Chance for Early Bird Entry + Winning Tips from 2024

Lauren Wakefield
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30/07/2025
It’s now or never! There's only one week left to submit your work for the 2025 MIXX Awards Europe at […]
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Driving Media Decarbonisation Through Precision: GMSF v1.2 and the Power of Contributed Data

Lauren Wakefield
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30/07/2025
In this blog post, Andrei Baragan, CTO, Cedara, and IAB Europe’s Data Analyst & Sustainability Lead, Dimitris Beis, explore how […]
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Looking Back at Interact 2025: Q&A Spotlight on CTV with Magnite

Lauren Wakefield
|
28/07/2025
Following the release of our first exclusive Q&A with Dr. Daniel Knapp, where we unpacked the AdEx 2024 findings and […]
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