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Announcing the Chair and Vice Chair of IAB Europe’s New Advertising & Media Committee

Lauren Wakefield
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05/06/2025
Since the launch of our newly formed Advertising & Media Committee in March, we have been focused on uniting industry […]
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IAB Europe Officially Launches Retail Media Certification Programme for Retailers and Expands Beta Test to Ad Tech Participants

Lauren Wakefield
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29/05/2025
Brussels, Belgium, 29th May 2025 – IAB Europe has announced the official launch of its Retail Media Certification Programme for […]
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IAB Europe Welcomes New Board of Directors

Lauren Wakefield
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22/05/2025
Brussels, Belgium, 22nd May 2025 - IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, […]
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IAB Europe’s 2024 AdEx Benchmark Report: European Digital Advertising Market Surpasses €100bn for the First Time

Lauren Wakefield
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21/05/2025
Double-digit growth marks another year of acceleration, with Social, Video, and Retail Media leading the way. Brussels, Belgium, 21st May […]
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Three Takeaways For the TCF From This Week’s  Belgian Market Court Ruling, And What They Mean

Helen Mussard
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16/05/2025
This week, the Belgian Market Court ruling confirmed that IAB Europe was right to appeal the APD 2022 decision regarding […]
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Belgian Market Court Confirms Limited Role of IAB Europe In The TCF

Helen Mussard
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14/05/2025
BRUSSELS, BELGIUM - 14th May 2025: IAB Europe welcomes the ruling handed down today by the Belgian Market Court (part […]
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Blog

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Final Agenda Revealed: Last Tickets Remaining for the Retail Media Impact Summit 2025

Lauren Wakefield
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21/08/2025
The countdown is on! With just over a month to go, the full agenda for our Retail Media Impact Summit […]
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From Reader to Industry Leader: Take the Next Step with IAB Europe

Nicole Laleva
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21/08/2025
If you’re reading this blog and you’re not yet a member of IAB Europe, we have one question: why not? […]
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Help Shape the Future of Addressability & Measurement in Europe - Take Our Industry Survey Today!

Lauren Wakefield
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20/08/2025
We’re calling on addressability and measurement experts from across the digital advertising ecosystem to share their insights in a new […]
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[Guest Member Blog Post] Maximise In-Store Digital Signage Yield: Play Offense

Nicole Laleva
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18/08/2025
In this week’s member guest blog post, we hear from the Advertima team as they explore how retailers can unlock […]
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Sustainability in Focus: Interact 2025 Q&A with Ad Net Zero

Lauren Wakefield
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18/08/2025
Our Interact 2025 speaker Q&A series continues, and this time we’re spotlighting the importance of sustainability at events and in […]
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Meet the Speaker - Exploring Sales Incrementality at the Retail Media Impact Summit 2025 with Yara Daher

Lauren Wakefield
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15/08/2025
As Europe’s Retail Media ecosystem continues to scale, marketers and retailers alike are seeking sharper measurement, clearer standards, and deeper […]
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