Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

Blog

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Member Blog - Sublime Skinz - HTML5, the new Ad Portfolio, and the future of video

Bjorn Bojen
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14/06/2017
It’s arguable that the key factor in the downfall of Flash has been the meteoric rise of mobile video. With […]
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E-Privacy and Europe’s stop-go approach to digital transformation

Bjorn Bojen
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13/06/2017
Starting tomorrow, the Maltese Council Presidency and the European Commission will hold the EU’s annual  Digital Assembly in Valetta.  It […]
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How to fix the ePrivacy Regulation

Bjorn Bojen
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11/06/2017
In spite of all good intentions, the proposed ePrivacy Regulation (ePR) currently being discussed in the European Parliament will irrevocably […]
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Member blog - Improve Digital - Is the Programmatic Open Market Ready for Video Advertising?

Bjorn Bojen
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30/05/2017
There’s been plenty of focus recently on how online video is the new frontier in the industry as video ads […]
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Member blog - AudienceScience - Protecting Your Brand Against Shady Media Placements in an Automated World

Bjorn Bojen
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11/05/2017
We’re not even halfway through the year but already 2017 has been one of the most turbulent years for the […]
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Member blog - AOL - All eyes on digital video

Bjorn Bojen
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03/05/2017
New advances in technology are contributing to the rise of digital video, according to AOL's new State of the Industry […]
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