Member blog - Turn - Part 2: ‘The Why’ – Solving business needs and making the most from your 1st party data
In a previous article, we talked about what a data strategy is and the key components to build for success. […]
Read More »Digital video advertising trends show brands attuned to changing user behaviour across all devices
Our latest survey of European advertisers, agencies and publishers shows what some might think is a surprising paradox. Whilst consumers are […]
Read More »Member blog – comScore – An Inside Look at Sophisticated Invalid Traffic with Timur Yarnall
Q: What is your role at comScore? Timur: I run our Advertising Platforms and Corporate Development teams, which include comScore’s campaign […]
Read More »High stakes for European media and digital advertising as Brussels turns to ePrivacy
Last Friday I had the pleasure of speaking at the Digiday Publishing Summit Europe in Nice, France. There were a […]
Read More »Member blog - Turn - Part 1: ‘The What’ - What is a data strategy & why do you need one?
This is a three-part blog series: ‘The What’ - What is a data strategy & why do you need one? ‘The […]
Read More »Programmatic at dmexco – how has it evolved? Thoughts from IAB Europe panel and members
At dmexco last week IAB Europe published its third annual European Programmatic market sizing report which showed that the total […]
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