Interactive Advertising Bureau

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Programmatic display advertising set to rise in Europe

Bjorn Bojen
|
08/08/2015
 The new IAB Europe Attitudes towards Programmatic Advertising report reveals that purchases of digital display advertising are set to increase […]

Digital advertising spend edges closer to TV-IAB Europe AdEx Benchmark 2014 Full Report reveals 11.8% increase outperforming 3.0% EU GDP growth

Bjorn Bojen
|
01/07/2015
The report is a comprehensive perspective of online advertising spend across Europe which is growing ever more essential in the […]

First results of AdEx Benchmark 2014 presented at Interact

Bjorn Bojen
|
20/05/2015
European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth 2014, a very positive year […]

IAB Europe 2015 Research Awards winners

Bjorn Bojen
|
20/05/2015
The winners were announced last night at the gala dinner held as part of IAB Europe’s Interact conference in Berlin […]

Shortlist of finalists announced for IAB Europe’s Research Awards 2015

Bjorn Bojen
|
06/05/2015
Brussels, 7 May 2015 - IAB Europe is delighted to announce the shortlist of finalists for its 2015 Research Awards. […]

Ensuring Europe's future data protection regime is aligned to a bold Digital Single Market strategy

Bjorn Bojen
|
04/05/2015
The Industry Coalition for Data Protection (ICDP) looks forward to the publication of the European Commission’s Communication on a Digital […]

IAB Europe launches Mobile Brand Builders

Bjorn Bojen
|
04/05/2015
The Mobile Brand Builders are a suite of five mobile brand advertising formats which offers a new branding environment to […]

IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum

Bjorn Bojen
|
22/04/2015
Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs IAB Europe has published a blueprint to outline goals […]

Online behavioural advertising self-regulatory programme gains traction across Europe in 2014

Bjorn Bojen
|
16/03/2015
2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater transparency and control over Online […]
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