Interactive Advertising Bureau

News

Online advertising is driven by display in H1 2015 to a total of €16bn, IAB Europe report reveals

Bjorn Bojen
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09/12/2015
Online advertising grew 9.7% on a like-for-like basis to a value of €16bn for the first half of 2015 from […]

Europe’s booming online ad industry accounts for 1.4 million jobs and € 100 billion of Gross Value

Bjorn Bojen
|
25/11/2015
Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half. It now […]

IAB Europe Report: How online advertising enables the digital economy of the future

Bjorn Bojen
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25/11/2015
Online advertising is a key driver of the European digital economy that promotes business and economic growth and paves the […]

New framework for transatlantic data transfers needed in wake of Schrems judgment

Bjorn Bojen
|
06/10/2015
Following today’s judgment of the CJEU in Case C-362/14 Maximilian Schrems v Data Protection Commissioner invalidating the “Safe Harbour” Decision, […]

European Programmatic Market increases 70.5% to €3.65bn in 2014

Bjorn Bojen
|
15/09/2015
At Dmexco 2015, IAB Europe announced that that the total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in […]

Brands get to grips with mobile, but apps need further development

Bjorn Bojen
|
08/09/2015
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth […]

Industry leaders join IAB Europe to support continued expansion of policy and industry promotion programmes

Bjorn Bojen
|
27/08/2015
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth […]

Programmatic display advertising set to rise in Europe

Bjorn Bojen
|
08/08/2015
 The new IAB Europe Attitudes towards Programmatic Advertising report reveals that purchases of digital display advertising are set to increase […]

Digital advertising spend edges closer to TV-IAB Europe AdEx Benchmark 2014 Full Report reveals 11.8% increase outperforming 3.0% EU GDP growth

Bjorn Bojen
|
01/07/2015
The report is a comprehensive perspective of online advertising spend across Europe which is growing ever more essential in the […]
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