Interactive Advertising Bureau

News

IAB Europe survey: What is driving or preventing programmatic investment?

Bjorn Bojen
|
22/03/2016
Programmatic advertising has been at the centre of discussions and events across the advertising industry. From Advertising Week in London and Interact in Berlin […]

IAB Europe Research Awards 2016 Jury  

Bjorn Bojen
|
21/03/2016
IAB Europe is pleased to announce the jury for the 2016 research awards. The Jury consists of three European corporate […]

Member news: Adform launches digital advertising certification program to provide relevant and rewarding industry insight  

Bjorn Bojen
|
08/03/2016
The Adform Certification Program is designed to promote openness within the digital media industry by providing further insight and access […]

Member News: MiXX Awards Turkey 2015 winners announced!

Bjorn Bojen
|
07/03/2016
IAB Turkey has revealed the winners of the sixth annual MIXX Awards Turkey –also known as Digital’s Oscars- at an […]

Ad Blocking Primer recommends a new ‘DEAL’ between publishers and consumers

Bjorn Bojen
|
07/03/2016
Ad Blocking Detection Script, and Improved User Experience, are keys to better value exchange, Trade Group says.  NEW YORK, USA – […]

Member News: Adform Launches Programmatic TV, and adds Television to its Cross-Device offering

Bjorn Bojen
|
03/03/2016
Adform, the independent and open full stack ad tech platform has launched Europe’s first programmatic TV solution, and now offers […]

EDAA's OBA Self-Regulation Programme extends into Mobile

Bjorn Bojen
|
01/03/2016
Mobile Principles launched at first ever EDAA Summit on 1 March 2016 Brussels, 1 March 2016 – The European Interactive […]

Three's rollout of network level ad blocking will hurt consumers & publishers

Bjorn Bojen
|
19/02/2016
Brussels, 19 February 2016 – IAB Europe today expressed its serious concern following the announcement that mobile operator Three is […]

New IAB Europe library illustrates strategic opportunity of programmatic advertising

Bjorn Bojen
|
17/02/2016
Brussels, 17 February 2016 - The Interactive Advertising Bureau Europe (IAB Europe) has launched the Library of Programmatic case studies […]
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