Interactive Advertising Bureau

News

Press release: comScore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement to JICWEBS Industry Agreed Principles

Bjorn Bojen
|
05/05/2017
ABC grants comScore the first certification for Online Video Ad Viewability in validated Campaign Essentials™ LONDON, UK, 5th July, 2017 – […]

Press Release: MIXX Awards Europe 2017 Shortlist of Finalists Announced

Bjorn Bojen
|
03/05/2017
IAB Europe is delighted to announce the shortlist of finalists for The MIXX Awards Europe 2017. Winners of the thirteen […]

Press release: IAB Europe Research Awards 2017 Shortlist of Finalists

Bjorn Bojen
|
02/05/2017
IAB Europe is delighted to announce the shortlist of finalists for the IAB Europe Research Awards 2017. Winners of the […]

Buy-side and Sell-side stakeholders demand options for Digital Video Advertising Campaigns

Bjorn Bojen
|
26/04/2017
Brussels, 27 April 2017 - Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital […]

Press release: Research reveals Sublime Skinz’ video format to be more effective than pre-roll for driving audience engagement and action

Bjorn Bojen
|
23/04/2017
More than 80% of respondents in a new Ipsos study report that innovative outstream units are the most appealing and […]

IAB Europe releases its consolidated Interact 2017 PREVIEW PROGRAMME revealing top-of-mind industry issues to be tackled by outstanding industry thought leaders

Bjorn Bojen
|
28/03/2017
Brussels, 29 March -  IAB Europe is the organiser of the Interact 2017 conference, taking place in Amsterdam on 23-24 […]

Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe

Bjorn Bojen
|
22/03/2017
Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences Washington, DC, Brussels, March 22, 2017 -- The […]

IAB Europe Metrics and KPIs survey – take part now!

Bjorn Bojen
|
10/03/2017
Which metrics drive brand advertising investment in digital? IAB Europe invites the industry to share insight about their measurement priorities […]

Press Release: Townsend Feehan, CEO of IAB Europe becomes EDAA Chair

Bjorn Bojen
|
09/03/2017
Brussels, 9 March 2017 – We are pleased to announce that Townsend Feehan, CEO of IAB Europe, has been appointed […]
1 … 35 36 37 38 39 … 48
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram