Interactive Advertising Bureau

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Blog: Differentiation in an Era of Consolidation, by Ari Paparo, CEO Beeswax

Bjorn Bojen
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21/05/2017
As the last minute preparations for Interact are put in place we are delighted to bring you some perspectives on […]

Press release: Annual gathering of European digital ad industry leadership in Amsterdam (23-24 May) will address critical regulatory challenges, demands for transformational change from marketers

Bjorn Bojen
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16/05/2017
Brussels, 17 May 2017 –  IAB Europe’s annual conference, Interact, kicks off in Amsterdam next Tuesday 23rd May, focusing on […]

Press release: Sublime Skinz appoints Andrew Buckman as new EMEA Managing Director

Bjorn Bojen
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14/05/2017
Sublime Skinz appoints former OpenX EMEA Managing Director, Andrew Buckman, as increased demand for high impact non-intrusive advertising signals a […]

Press release: comScore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement to JICWEBS Industry Agreed Principles

Bjorn Bojen
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05/05/2017
ABC grants comScore the first certification for Online Video Ad Viewability in validated Campaign Essentials™ LONDON, UK, 5th July, 2017 – […]

Press Release: MIXX Awards Europe 2017 Shortlist of Finalists Announced

Bjorn Bojen
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03/05/2017
IAB Europe is delighted to announce the shortlist of finalists for The MIXX Awards Europe 2017. Winners of the thirteen […]

Press release: IAB Europe Research Awards 2017 Shortlist of Finalists

Bjorn Bojen
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02/05/2017
IAB Europe is delighted to announce the shortlist of finalists for the IAB Europe Research Awards 2017. Winners of the […]

Buy-side and Sell-side stakeholders demand options for Digital Video Advertising Campaigns

Bjorn Bojen
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26/04/2017
Brussels, 27 April 2017 - Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital […]

Press release: Research reveals Sublime Skinz’ video format to be more effective than pre-roll for driving audience engagement and action

Bjorn Bojen
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23/04/2017
More than 80% of respondents in a new Ipsos study report that innovative outstream units are the most appealing and […]

IAB Europe releases its consolidated Interact 2017 PREVIEW PROGRAMME revealing top-of-mind industry issues to be tackled by outstanding industry thought leaders

Bjorn Bojen
|
28/03/2017
Brussels, 29 March -  IAB Europe is the organiser of the Interact 2017 conference, taking place in Amsterdam on 23-24 […]
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