Interactive Advertising Bureau

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Press Release: Sublime Skinz named as one of the fastest growing technology companies in France

Bjorn Bojen
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02/12/2017
Sublime Skinz ranked 19th in Deloitte’s prestigious 2017 Technology Fast 50 London, 27th November 2017, Sublime Skinz, the leading solution for high-impact […]

IAB Europe Press Release: IAB Europe presents industry consent mechanism for meeting challenges under the GDPR and calls for broad industry engagement on further development and roll-out

Bjorn Bojen
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28/11/2017
London, 28 November 2017 – IAB Europe today presented a new technical standard to support the digital advertising ecosystem in […]

IAB Europe Press Release: Buy and sell-side stakeholders increase recognition of programmatic business impacts beyond efficiencies

Bjorn Bojen
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27/11/2017
Brussels, 27 November 2017 – Better campaign reporting and control on the buy-side and improved inventory control on the sell-side […]

Press release: The Platform of Trustworthy Ad On Digital to Fight Fraud

Bjorn Bojen
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27/11/2017
IAB Turkey, Turkish Advertising Agencies Association and Advertisers Association have established GUR, The Platform of Trustworthy Ad on Digital in […]

Digital Advertising continues double-digit growth fuelled by Mobile and Video, latest AdEx Benchmark Study reveals

Bjorn Bojen
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23/11/2017
Brussels 23 November -  IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2017 Study. […]

Press release: Index Exchange announces expansion into France

Bjorn Bojen
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20/11/2017
TORONTO & PARIS, Nov. 14, 2017 — Index Exchange announced today it’s expanding into France to join sophisticated publishers and buyers […]

IAB Europe Virtual Programmatic Day 2017 Roundup

Bjorn Bojen
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09/11/2017
The Virtual Programmatic Day is an online event that explored the growth drivers and barriers of programmatic in Europe and […]

IAB Europe Press Release: IAB Europe publishes guidance to drive transparency in digital advertising supply chain

Bjorn Bojen
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31/10/2017
Brussels, 31st October 2017, IAB Europe has published its Transparency Guide with the aim of improving transparency in the digital […]

IAB Europe Press Release: European Parliament positions itself against the ad-supported internet

Bjorn Bojen
|
25/10/2017
Brussels, 26 October 2017 - IAB Europe regrets the European Parliament’s decision to approve the controversial and extreme report on the […]
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