Interactive Advertising Bureau

News

Press release: New AdRoll Research Finds 81% of Organisations Use Marketing Attribution

Bjorn Bojen
|
10/10/2017
Global adoption of marketing attribution has increased though majority of business still struggle to act on insights, according to survey […]

Press release: IAB Turkey releases 2017 half year digital ad revenue

Bjorn Bojen
|
10/10/2017
DIGITAL AD REVENUES IN TURKEY INCREASED BY 14.6%, REACHING TO 1,063 BILLION* TL IN THE FIRST HALF OF 2017 According to […]

8 European associations ask MEPs to recognise the right of online services to decide their business model

Bjorn Bojen
|
09/10/2017
On 10 October 2017, eight associations, among them IAB Europe, representing stakeholders of the European publishing, media, and advertising industries […]

Industry Coalition for Data Protection writes letter to MEPs on ePrivacy

Bjorn Bojen
|
02/10/2017
On Friday September 29th, the Industry Coalition for Data Protection of which IAB Europe is a member wrote an open letter […]

Press Release: comScore Opens Global Access to Free Viewability Measurement

Bjorn Bojen
|
13/09/2017
Platform Now Available to Worldwide Advertisers, Publishers, Agencies and Ad Networks to Promote Trust and Transparency in Digital Advertising RESTON, […]

IAB Europe Press Release: Half of European display ad revenue is now traded programmatically, latest IAB Europe report shows

Bjorn Bojen
|
12/09/2017
Programmatic video surges by more than 150% Cologne, 13th September 2017 – At dmexco today, IAB Europe in collaboration with […]

IAB Europe Press Release: Cross-media measurement and quality metrics remain top of agenda, new IAB Europe research confirms

Bjorn Bojen
|
06/09/2017
Brussels, 7th September 2017 - IAB Europe’s new Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment […]

IAB Europe Press Release: The dire unintended consequences of restricting data-driven ads

Bjorn Bojen
|
06/09/2017
Brussels, 7 September 2017 – Obstructing the collection and use of data in digital advertising would have serious and unintended […]

Member News: Sublime Skinz launches enhanced mobile video ad format to improve user experience

Bjorn Bojen
|
06/09/2017
Skin-based advertising company, Sublime Skinz, will reveal an enhanced mobile ad format at dmexco 2017 that delivers seamless video advertising […]
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